THE ROLE OF GLOBAL ALTERNATIVE NEWS OUTLETS IN A MODERN MEDIA ENVIRONMENT: VISUAL ASPECT
Technological progress and the development of visual culture predetermine the need for an analysis of the changes in the content and the form of video products following the example of alternative media outlets. The term “alternative media” tends to be generally defined as the variety of media projects of a certain form at a given angle that was not used in the traditional, “mainstream” newsrooms. Considering the origin of the term “alternativity” - this kind of difference is understood by the researchers in a very broad sense, namely on the basis of various criteria according to which even the state media in some countries can be alternative towards their global competitors. This article is also an attempt to track down the technology for the alternative presentation of visual information by RT and Aljazeera. If we take a look at alternative media as the subject for scientific studies, we may clearly see that it tends to be ignored among “mainstream” scholars. This is also true when we analyse the visual component and visual presentation of the news agenda. Our special attention is focused on the way the content is re-packaged for various “new media” platforms. But before exploring the subject to a greater extent, we will try to consider the place and development patterns in new alternative media worldwide.