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Статья

Analysis of the effectiveness of healthcare M&A transactions in developed countries

Panoeconomicus. 2018. Vol. 0-18. No. OnLine-First Issue 00. P. 21-21.

This article deals with an analysis of the M&A strategy utilized by Unilever Group, as well as with issues relating to identifying the factors defining the value of a diversified company. This article includes an estimation of the effectiveness of Unilever Group’s mergers and acquisitions strategy, aimed at creating the optimum business portfolio within the diversified corporate structure (company) by how it affects value of the company. The general hypothesis assumes that diversification does not have a destructive effect on the value of an international multi-business company that builds its portfolio based on the success of certain brands and business areas.