Developing ‘Green Thinking’ Towards Sustainability
During the last two decades academic and political discussions about the potential of environmental innovations to meet grand challenges have increased. With the topic’s greater popularity, the discussion has become more substantial and dedicated to the elements of environmental innovations. During the 1990s one could understand environmental innovation as a new buzzword frequently referenced by politicians and scientists but hardly understood and accepted by society. Instead resistance among the population began to develop because of insufficient understanding of the discussions. From today’s perspective, it seems that the 1990s and 2000s saw numerous glorious events on the theme which were frequently reported by the media; however, citizens did not appreciate the use and value of such events. Meanwhile discussion became more targeted to selected issues with a clear scope and offering the opportunity to explain the impact more understandably to citizens in the first instance.