Agenda-Setting in Russian Media

NRU Higher School of Economics , 2017. No. WP BRP 49/PS/2017.

Казун А. Д.

The purpose of this study is to test the agenda-setting theory, according to which the media has a significant impact on what people consider to be important events. We compare the results of the Levada Center surveys on the most memorable events of the month with the number of publications on these issues in the press. We focused on the period from January 2014 to December 2016. A total of 884 events were analyzed in the article. The results of the study confirm the impact of discussions in the media on people's attention to the problem. The results also show that the discussions in the media one week before the date of polling are more important than the issues covered over the entire month. People better remember those events which took place shortly before the polling, as well as the events the discussion of which intensified during this period. It is also important to note the role of regional publications in the sensitization of the public to various issues. The issues covered by the national newspapers and news agencies, but ignored by the regional press, are much worse remembered by the population. The results of the study are controlled for background of the discussion: the presence of important events in each relevant month, which monopolized the public attention, is taken into account.

Ключевые слова: media, public opinion, СМИ, повестка дня, press, пресса, agenda-setting, общественное мнение

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