Contemporary Methods and Systems Modeling for Systemic Marketing Research

The Wissenschaftszeitschrift Journal. 2015. Vol. 1. No. 1. P. 11–20.

Серова Е. Г., Bagiev G.

Modern business is a complex multicomponent system, the primary elements of which are information and knowledge. The focus on supporting knowledge intensive processes is significant and on the first place there is a need to support the process of reasonable and right decision making. This paper is devoted to the issues of choice, creating, and implementation of intelligent models and systems for business analysis in the context of spatial economics paradigm. The main purpose of this research is characterization of qualitative parameters that impact on equilibrium of operation and development of spatial management systems, including marketing systems, and formation of conditions for maximizing its effectiveness. The paper contains theoretical foundations and comparative analysis of different modeling methods and systems and quantitative results obtained through the experimental model.

Ключевые слова: knowledge economy, Marketing Space, Spatial Marketing System, Fuzzy Logic Model