Intelligent Models and Systems in Spatial Marketing Research

The Electronic Journal Information Systems Evaluation. 2015. Vol. 18. No. 2. P. 159–171.

Серова Е. Г., Krichevsky M.

This paper deals with the issues of Russian and international researches in the field of design of sustainable information architecture of management systems in the context of spatial economics. It is theoretical and empirical research in equal measure. Research methodology is methods and procedures of modeling. The main purpose of this paper is consideration the features of application of contemporary intelligent information technologies and systems for spatiotemporal analysis. The paper is devoted to the study of issues of stability of architecture of spatial information system. Now modern intelligent methods and technologies are essential components for developing management decision process that will enable companies to succeed in a rapidly changing environment. The latest achievements in the field of intelligent technologies in economy and management, including the methods and tools of agent-based modeling and soft computing are the key factors in improving organizational performance and increasing its competitiveness. Fuzzy technologies as technologies of artificial intelligence are having a significant influence on information systems (IS) design and analysis. At the same time IS sustainability is now one of the key drivers of business success. Original contribution of the work is based on the applying of intelligent information technologies and modern modeling methods for creating scoring model of IS sustainability. The paper also contains theoretical foundations of information systems architecture and the brief overview of spatial sciences development in Russia.

Ключевые слова: spatial economics, soft computing, hybrid models, sustainability of information systems, Fuzzy logic methods, scoring model