Мультимедийные выставки как предмет политологического исследования: вызов мультимодальности

Политическая наука. 2024. № 4. С. 17–44.

Malinova O. Y.

The methodological essay argues for the need to rely on the
literature on multimodality research in studies of multimedia exhibitions. The rise of
the role of such projects in Russia is demonstrated by the cases of the historical
parks “Russia – My History”, and of the exhibition-forum “Russia” on the territory
of VDNH, that is also planned to be transformed into a long-term project. Modern
technologies create ample opportunities for broadcasting the necessary information
content and at the same time make the consumption of such content an exciting
form of entertainment. However, facilitating use of such exhibitions as a tool of
symbolic politics, i.e. the ability to broadcast multiple streams of information
through channels that involve different modes of sensory perception, it hampers their
study by the traditional methods focusing on specific characteristics of either linguistic
or visual content.
Searching for relevant methodological solutions, the author addresses the
litera-ture on multimodality. The essay seeks to apply the system of concepts and
principles proposed by J. Bateman, J. Wildfeuer and T. Hiippala in their problemoriented
intro-duction to multimodality to the cases of regional exposition of the
exhibition “Russia”. It presents the ontological analysis and systematization of the
communicative resources used in these expositions. According to the author’s
argument, it is hardly correct to assess the ideological impact of the exhibition
within the framework of a model that considers communicants as passive recipients
of messages, because the most part of the employed communicative resources provide
customers with active participative roles, although in the boundaries established by
designed scripts.

Keywords: методология, methodology, symbolic politics, символическая политика, Multimodality, мультимодальность, Historical Park, исторический парк, multimodal analysis, exhibition-forum "Russia", мультимодальный анализ, выставка "Россия"