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Сравнительный анализ современных маркетинговых практик на развивающихся рынках
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Publication based on the results of:
In book
СПб.: Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2013.
Tretyak O., Российский журнал менеджмента 2025 Т. 23 № 2 С. 153–167
Purpose: to substantiate the necessity of developing a new conceptual framework for marketing (paradigm shift) in the context of structural changes in the external environment, and to outline the contours of the emerging paradigm. Methodology: this paper is based on the author’s extensive experience teaching and researching the field of adapting marketing concepts to environmental changes ...
Added: October 29, 2025
Anna O., Tretyak O., В кн.: Маркетинговые модели, практики и тренды: вызовы и перспективы региона Большой Евразии.: СПб.: Издательство СПбГЭУ, 2024. Гл. 10 С. 45–52.
The present study is devoted to the search and systematization of transformations of marketing practices (hereinafter – MP) in the conditions of restrictions in the Russian pharmaceutical market on the basis of the rethought "marketing mix" approach. Based on the results of the empirical study, the directions of transformation of MPs with a focus on ...
Added: March 20, 2025
Solovyov I., Kushch S., Malikov T., Вестник Московского университета. Серия 6: Экономика 2025 Т. 60 № 1 С. 107–128
Растущий спрос на инновации и регулярные обновления в бизнесе, вызванные стремительным развитием технологий и цифровизацией всех сфер человеческой жизнедеятельности, требует от компаний развития способностей по адаптации к изменениям и по развитию инноваций. Однако ограниченность ресурсов комапний, нехватка знаний и сложность современных технологий для самостоятельной разработки и внедрения, требует также способностей развивать межорганизационные инновации, управлять межорганизационными ...
Added: October 30, 2024
Zhuravlev A., Shuranova A., Vasenyova E. et al., M.: SKOLKOVO Moscow School of Management, 2024.
Emerging markets have driven global economic growth over the past two decades. This report bridges academic studies and business briefs, assessing the development status of emerging markets and providing tools for evaluating their growth. The report includes the Emerging Markets Decoded (EMD) Index by the Moscow School of Management SKOLKOVO, covering 114 countries and categorizing ...
Added: June 27, 2024
Anna O., Tretyak O., Российский журнал менеджмента 2024 Т. 22 № 2 С. 223–252
Purpose: to search and systematize the directions of marketing practices transformation in the situation of restrictions on the Russian pharmaceutical market based on the revised dynamic "marketing mix" approach. Methodology: the empirical part of the study is designed according to the conceptual model which was built at the stage of academic literature and consulting reports ...
Added: May 2, 2024
Rebiazina V. A., Gulakova O., В кн.: ТРАНСГРАНИЧНЫЕ РЫНКИ ТОВАРОВ И УСЛУГ: ПРОБЛЕМЫ ИССЛЕДОВАНИЯ V Международная научно-практическая конференция.: Владивосток: Издательство ДВФУ, 2023. С. 16–20.
The concept of customer orientation (CO) emerged as an integral part of the marketing concept in the 1990s. The goal of the study is to develop CO evaluation tool, considering the specifics of the Russian market. This research illustrates the stages of CO concept evolution, describes a multi-level approach to CO understanding and a multidimensional ...
Added: December 4, 2023
Agyei S. K., Umar Z., Bossman A. et al., Emerging Markets Review 2023 Vol. 56 Article 101049
We examine the static and time-varying spillovers between global commodity sectors, economic news sentiment, and sub-Saharan African (SSA) equities. In a time-varying parameter vector autoregressions spillover connectedness approach, we find that: (i) there are significant spillovers between SSA equities, economic news sentiment, and global commodity sectors; (ii) the connectedness evolves across different times and is ...
Added: August 31, 2023
Zavertiaeva M. A., Shenkman E., Kazarina E., Emerging Markets Finance and Trade 2024 Vol. 60 No. 6 P. 1316–1332
This paper analyzes the service of independent directors on Board committees as a driver of corporate performance on emerging Russian market. We take a deeper look at the channels through which independent directors may influence Audit, Remuneration, Nomination, and Strategy committees’ performance. The question is tested using a sample of Russian listed public firms which ...
Added: July 4, 2023
Makushina E., Козицына М. А., Финансы и бизнес 2022 Т. 18 № 4 С. 18–39
Corporate Social Responsibility (CSR) is a companies’ response to modern society which accused companies’ activities due to appearance of such global problems as social differentiation, poor labor conditions, inequality, and global environmental problems. The phenomenon of CSR has been examined by experts for a long time, however in developing countries the process of establishment of ...
Added: May 14, 2023
Oxford: Oxford University Press, 2019.
Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business systems and competition in emerging markets around the world, and ...
Added: March 28, 2023
Кнатько Д., Shirokova G., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2011 Т. 1 С. 56–76
В статье представлены результаты исследования, посвященного выявлению факторов, которые влияют на решение собственника о передаче управ ления наемному менеджеру в российских компаниях. На основе анализа литературы авторами были сформулированы гипотезы о влия нии на передачу управления таких факторов, как негативное восприятие институциональной среды собственником бизнеса и соответствие деятельности фирмы формальным ведомственным и налоговым нормам. Данные гипотезы были протестированы на базе 354 ...
Added: February 8, 2023
Shirokova G., Быстрова Ю., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2014 Т. 2 С. 60–69
В статье представлены результаты исследования, посвященного оценке и анализу взаимосвязи между различными типами организационных изменений и результатами деятельности молодых предпринимательских фирм (new ventures) в России. В работе сформулированы гипотезы о различии в показателях результативности деятельности молодых предпринимательских фирм, которые проводят технологические и административные изменения, такие как внедрение новой системы управления знаниями, введение новых методов распределения обязанностей между сотрудниками, изменения в организационной структуре ...
Added: February 8, 2023
Shirokova G., Богатырева К. А., Беляева Т. В., Форсайт 2015 Т. 9 № 3 С. 6–25
В статье анализируется связь между отдельными компонентами предпринимательской ориентации инновационностью, проактивностью и готовностью к риску и результатами деятельности российских малых и средних предприятий. Уточнена роль предпринимательской ориентации в достижении фирмой лучших показателей в условиях развивающегося рынка с учетом факторов внешней среды. Выводы подкреплены данными опроса руководителей российских малых и средних компаний разных секторов, обработанными с применением метода моделирования структурными уравнениями. По итогам обследования более чем ...
Added: February 7, 2023
Guseva O., Stepanova A. N., The Journal of the New Economic Association 2021 Vol. 4 No. 52 P. 67–97
For two decades the Russian government has invested heavily in support of high-tech startups. However, considering the high level of information opacity of startups, we focus on equity as the primary source of their financing, and on owners as the main source of support for such firms. This paper examines how ownership characteristics affect the ...
Added: January 25, 2022
Gubareva M., Umar Z., Sokolova T. et al., Applied Economics 2022 Vol. 54 No. 18 P. 2067–2076
We investigate how Covid-19 affects the emerging market (EM) bonds by analysing, on a standalone basis, investment grade (IG) and high yield (HY) debt per type of issuer. We document evidence that the option-adjusted spreads (OAS) of the IG and HY financials have recovered to the pre-Covid levels by the end of year 2020, while ...
Added: October 12, 2021
Umar Z., Gubareva M., Sokolova T., Plos One 2021 Vol. 16 No. 7 Article e0253791
This paper analyses the influence of the Covid-19 coverage by the social media upon the shape of the sovereign yield curves of the five major developing countries, namely Federative Republic of B razil, Russian Federation, Republic of India, People’s Republic of China, and the Republic of South Africa (BRICS). The coherenc e between the level, ...
Added: September 22, 2021
Gubareva Mariya, Borges M. R., Annals of Operations Research 2021 P. 1–29
This study addresses interest rate sensitivity of emerging market corporate debt. Previous research suggests that interest rate sensitivity of corporate bonds depends on residual maturity of issues, creditworthiness of issuers, embedded options and other idiosyncratic factors. However, the dependence of interest rate sensitivity on phases of the business cycle has not received an appropriate academic ...
Added: September 22, 2021
Saint Petersburg State University, 2017.
IV International Research GSOM Emerging Markets Conference-2017 was held on October 5-7, 2017 at Graduate School of Management of St. Petersburg State University. The conference is an important platform for discussing a wide variety of research in the context of emerging markets. In 2016 the conference was attended by more than 430 participants – researchers ...
Added: June 30, 2021
Makushkin M., Lapshin V. A., Экономический журнал Высшей школы экономики 2021 Т. 25 № 2 С. 177–195
There are many different models for estimation of a yield curve from bond market quotes. These models are well suited for developed markets with high liquidity level and market data readily available. However, this is not always the case for developing markets that are characterized by infrequent trading, heterogeneous liquidity and frequent missing data.
In this ...
Added: June 23, 2021
Teplova T., Tomtosov A., Quarterly Review of Economics and Finance 2021 No. 80 P. 210–223
Factor momentum and high volume separately work well in developed markets, but they have shown poor results in extremely volatile and illiquid emerging markets. Guided by the characteristics of illiquid markets, we combined momentum and high volume into a composite factor by a unique technique. The stability of momentum winners was improved by an increase ...
Added: February 11, 2021
Латуха М. О., Selivanovskikh L., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2016 № 3 С. 54–81
The article considers the peculiarities of talent management in Russian, Indian and Chinese companies operating in the field of information technology. Nowadays, organizations from emerging economies face increasing competition, which forces them to seek additional competitive advantages to ensure their leading position in the global environment. Due to this increase in competition and demand for highly qualified personnel in ...
Added: January 26, 2021