Языковые средства и коммуникативные приемы реализации аттрактивности в текстах политического медиадискурса (на материале ток-шоу «60 минут»)

Бинштейн М. М.

The purpose of the article is to study the linguistic means and communication techniques used to create an attractive effect in the texts of political media discourse. The work uses an integrated approach, the method of linguistic contextual analysis, and the semantic method, which allows us to consider the category of attractiveness as a purposeful attraction of the addressee’s attention, which is manifested in a holistic system of features of a political text. The results of the study showed that to attract attention to their speeches, political talk show hosts and experts directly address television viewers, create a semantic field “their own,” use rhetorical questions, stylistically degradated (colloquial) vocabulary, metaphors, etc. Thus, for political media discourse, attractiveness turns out to be a way of exerting verbal influence on the addressee, an important factor that affects the success of communicative strategies and tactics.

Keywords: ток-шоу, речевое воздействие, talk show, attractiveness, аттрактивность, speech influence, политический медиадискурс, political media discourse, theatricality strategy, стратегия театральности

In book

Дискурсивные практики в цифровую эпоху: традиции и инновации

Н. Новгород: Изд-во ННГУ им. Н.И. Лобачевского, 2024.