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Метафора как экологичное средство популяризации научного знания
Человек: образ и сущность. Гуманитарные аспекты. 2024. № 2(58). С. 157–175.
Пинчукова А. Е.
The paper studies a modern tendency towards science popularization with the help of an ecological linguacognitive strategy – conceptual metaphor. Metaphors from the field of astrophysics are analyzed, and general principles of ecological science conceptualization are revealed. The study concludes that conventional metaphor groups – anthropomorphic, artefact, and landscape – possess the highest discursive potential due to versatility of their salient features and better comprehension by a broad audience.
Gabrielova E., Шевякова Ю. С., Вестник Удмуртского университета 2026 Vol. 36 No. 2 P. 344–354
In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
Added: May 25, 2026
Bulakh M., Aethiopica 2025 Vol. 28 P. 39–52
The article deals with the curse formula belonging to the sixth-century inscription by an Aksumite king Wʿzb (RIÉ 192 B, ll. 5–9). After summarizing the extant interpretations, the author proposes a new reading and interpretation, arguing that the text under scrutiny follows the same pattern and employs the same rhetoric devices as the curse formulas ...
Added: May 23, 2026
Bocharov Y., M.: -, 2025.
This textbook is designed for students improving their Spanish proficiency at levels B1-B2. It consists of five topics and a selection of texts to reinforce them. The first topic covers the morphology of the four tenses (present, perfect, imperfect, subjunctive perfect) and exercises on the formation of forms. The remaining topics are devoted to exploring ...
Added: May 23, 2026
Novikova A., Бережная М. А., Кирия И. В., КноРус, 2026.
The aesthetics of journalism is substantiated as a necessary component in the professional training of specialists in audiovisual media. The factors and trends of historical and current changes in the aesthetics of journalism are presented, and the aesthetic practices of audiovisual journalism are characterized in terms of their social functioning. Criteria for aesthetic evaluation are ...
Added: May 22, 2026
Logvinova N., Russian linguistics 2026 Vol. 50 Article 11
This paper presents the first in-depth corpus-based study of a previously overlooked syntactic variation in Russian: the competition between juxtapositional (Nominative) and possessive-like (Genitive) encoding of the second noun (the term) in specificational constructions (e.g., ponjatie čest’ (notion.NOM honor.NOM) vs. ponjatie česti (notion.NOMhonor.GEN) ‘the notion of honor’). While typological research has established cross-linguistic preferences for one encoding strategy over another, intralinguistic variation ...
Added: May 18, 2026
Gorina O. G., Kucherenko S., Larisa K. et al., St. Petersburg: Asterion, 2026.
This textbook is an integrated teaching and learning resource for English for Specific Purposes (ESP) in the field of economics of tangible and intangible assets. Its design employs (i) modern corpus linguistics methods, including frequency analysis and keyword extraction based on authentic texts reflecting current trends in professional discourse, and (ii) artificial intelligence technologies for ...
Added: May 16, 2026
Зелинская Ю. Ю., Когнитивные исследования языка 2025 № 4(65) С. 180–186
The article focuses on the study of the onym as a cognitive stimulus that facilitates the decoding of the language of urban space across two ethnic groups. The research is grounded in the analysis of results from an onomastic associative experiment, aimed at identifying the dominant types of associative responses to anthroponyms, oikodonyms, hodonyms, and ...
Added: May 16, 2026
Starchenko A., Toldova S., Типология морфосинтаксических параметров 2023 Т. 6 № 1 С. 130–148
The study focuses on a previously unrecorded model of split agreement in the mirative paradigm in Kazym Khanty. Split agreement is found when comparing active and passive mirative constructions, as well as
in a limited set of uses of non-finite forms. In the passive voice, unlike the active voice, the 3rd person is unmarked and the ...
Added: May 14, 2026
Fedorov D., Jezikoslovni Zapiski 2026 Т. 32 № 1 С. 23–52
This article describes verbs denoting motion of liquid and dry substances in Slavic languages. The research explores how Slavic languages lexicalize different situations within the semantic field of substance motion and identifies the parameters that drive this lexicalization (e.g., type of substance, intensity and quantization of flow, and causation). Adjacent grammatical phenomena such as argument ...
Added: May 13, 2026
Gabrielova E., Максименко О. И., Социальные и гуманитарные науки на Дальнем Востоке 2026 Т. 23 № 1 С. 241–249
The article presents a diachronic analysis of the representation of women in Russian advertising, based on agitation posters from 1917-1990 and social and motivational advertising materials from 2000-2020. The aim of the study is to identify the evolution of verbal and visual strategies for constructing the image of women in the changing socio-political and cultural ...
Added: May 13, 2026
Velichkov B., Nikolova-Koleva I., Slavcheva M., Shumen: INCOMA Ltd, 2025.
The RANLP 2025 Student Research Workshop (RANLPStud’2025) is a special track of the established international conference Recent Advances in Natural Language Processing (RANLP’2025).
The RANLPStud is being organised for the 9th time and this year is running in parallel with the other tracks of the main RANLP 2025 conference. The target of RANLPStud’25 is to be a ...
Added: May 12, 2026
Кульков А. Н., Tsvetkova M. V., Вестник Томского государственного университета. Филология 2026 № 100 С. 158–173
Впервые делается попытка рассмотреть особенности фанфикшн как акта продуктивной рецепции, возникшего на основе цикла романов Терри Пратчетта о Плоском мире в России. Проведенный анализ показывает, что прежде всего авторы фанфиков стремятся передать стилистику и комическое начало оригинального цикла Пратчетта, вне зависимости от жанра и формата создаваемых ими произведений. Фикрайтеры наиболее часто обращаются к таким форматам, ...
Added: May 10, 2026
Trofimova N., Kiseleva S. V., , in: Синергия языков и культур 2021: Междисциплинарные исследования.: St. Petersburg: ., 2022. P. 522–533.
The article analyses the semiotics of smells in love discourse. A specific element of this discourse is analyzed: the smell of a woman in the perception of a man in love with her, its symbolism and linguistic representation. Firstly, the authors emphasize that there is no conventionalized “smell vocabulary” in any language. Then three main ways of describing smell ...
Added: February 23, 2026
Тамбов: Тамбовский государственный университет им. Г.Р. Державина, 2025.
"Cognitive Studies of Language" is a leading scientific field and periodical studying language as a cognitive mechanism, a tool for conceptualizing and categorizing the world, storing and processing information. It analyzes the relationship between language, consciousness, and mental processes, including conceptual analysis, frame semantics, and modeling, drawing on the work of Russian and international experts.
The ...
Added: February 22, 2026
Леонов Т. В., Вестник Самарского университета. История, педагогика, филология 2025 Т. 31 № 4 С. 248–256
This research is devoted to analyzing the functioning of the conceptual metaphor «LANGUAGE LEARNING IS A JOURNEY» in contemporary English-language linguodidactic discourse. The study's objective was to identify the suggestive potential of this metaphor for transforming cognitive representations, emotional patterns, and social roles in the educational process. A longitudinal experiment involving students of HSE University ...
Added: February 19, 2026
Valentina Apresjan, Alexander V. Orlov, Koncha K. et al., Metaphor and Symbol 2026 Vol. 41 No. 1 P. 5–38
This study investigates the mental representation and processing of the two types of metaphorical senses in Russian polysemous verbs and adjectives using eye-tracking, sensicality judgment, and semantic clustering tasks. The metaphorical senses under study differ in their semantic proximity to the literal sense, with “proximal” metaphors (e.g. “raise prices”) retaining more semantic components, and “distal” ...
Added: January 13, 2026
Rakhilina E. V., Казкенова А., Russian Language Journal 2025 Т. 75 № 1 Статья 1492
This paper examines a specific case of fictive motion conceptualization—non-standard motion metaphors identified in texts from the Kazakh subcorpus of the Russian Learner Corpus (http://www.web-corpora.net/RLC). The texts were written by students from several universities in Almaty who are native speakers of Kazakh (L1) and second-language speakers of Russian (L2). Our study focuses on three aspects ...
Added: December 1, 2025
Гордиенко Т. А., Smirnova A., В кн.: XXVII Всероссийская студенческая научно-практическая конференция Нижневартовского государственного университетаЧ. 4: Гуманитарные науки.: Нижневартовск: Нижневартовский государственный университет, 2025. С. 189–195.
The article is devoted to the investigation of the verbalization of olfactional experience in the communicative practice of video-blogging. The relevance of the work is due to the interest of modern linguistics in the study of language in its relationship with sensory perception and development of sensory marketing. The aim of the study is to ...
Added: November 20, 2025
Мн.: Белорусский государственный университет, 2025.
The book considers topical issues of interaction between language and culture: theoretical and methodological problems of studying the relationship between language, culture, image of the world, and the speaker; interdisciplinary approaches to the study of phraseology and paremiology; linguistic creativity in the polydiscursive space of modern society; image, metaphor, and symbol in artistic creation; language ...
Added: November 2, 2025
Гордиенко Т. А., В кн.: ЧЕЛОВЕК И ТЕКСТ. Материалы VII Международной лингвокультурологической конференции (г. Ульяновск, 16 апреля 2025 г.).: Ульяновск: Ульяновский государственный университет, 2025. С. 23–29.
This article investigates the verbalization of olfactory experiences, in particular, the metaphorical potential of units used to describe the Jo Malone perfume products. The article analyzes texts presented on the official website of «Jo Malone», as well as customer video reviews of this perfume brand. It establishes that metaphor is an effective method of describing ...
Added: October 21, 2025
Ульяновск: Ульяновский государственный университет, 2025.
В сборнике представлены материалы, подготовленные участниками VII Международной лингвокультурологической конференции «Человек и текст» (16 апреля 2025г., г. Ульяновск). Материалы затрагивают актуальные вопросы филологии, лингвокультурологии и преподавания языковых дисциплин. ...
Added: October 21, 2025
Дементьева К. В., Костина А. Г., Неофилология 2024 Т. 10 № 3 С. 666–680
INTRODUCTION. Popularization of science plays a significant role in modern society, contributing to the development of domestic science and technology, the formation of an educated and critically thinking society. The purpose of the study is to consider materials on popular science topics as agents of popularization of scientific knowledge for a wide audience MATERIALS AND ...
Added: October 16, 2025
Кларина Е. М., Poddiakov A., В кн.: Психология творчества: традиции, инновации, перспективы: Материалы Международной научной конференции, посвященной 105‑летию со дня рождения Я. А. Пономарёва.: М.: Институт психологии РАН, 2025. С. 375–378.
Пантомимический номер, вызывающий сильные эмоции зрителей, – это целостное произведение искусства, характеризующееся высоким уровнем творческого мышления его создателя, побуждающее замечать образы и метафоры различной глубины и направленности. Непредсказуемый автором номера вклад в его понимание зрителями может вноситься при рефрейминге, например, включении номера в контекст реальной предыстории. Разработана методика, раскрывающая эмоциональное восприятие и понимание драматургического пантомимического ...
Added: October 3, 2025
Uspensky P., Новый мир 2025 № 3 С. 199–215
The second article examines the possible influence of skaldic poetry on Mayakovsky's metaphors. I analyze in detail the translations and analyses of skaldic poetry available in the 1900s. I demonstrate that readers at the turn of the century could have formed a certain understanding of this poetry. Moreover, the article introduces an archival document—a letter ...
Added: September 27, 2025