Российские туристические технологические стартапы в 2020–2023 гг.: адаптация к вызовам и перспективы развития

Российский журнал менеджмента. 2023. Т. 21. № 3. С. 419–439.

Predvoditeleva M., Reshetnikova K., Пустов Л. Ю., Golubovskaya P.

Goal: the analysis of the Russian travel technological startups’ managerial practices during the

COVID-19  pandemic and geopolitical situation of 2022–2023. Methodology: the empirical re-

search was based on the case-study method. Two series of the in-depth interviews with the

startups founders focusing on the reaction of the startups on the COVID-19 and geopolitical

situation in 2022–2023 were carried. Findings: the results demonstrate the significant chang-

es in the startups behavior in 2023 in comparison to the pandemic COVID-19 period. So far

during the pandemic the startups made the deliberated strategic decisions on the products

development paying much attention to HR practices aiming at building solid teams. After March

2022, the ad-hoc decision focusing on the markets (including geographical) identification prevail;

organization managerial practices moved to the peripheral attention. Originality and

contribution of the authors: the information technologies have recently dramatically af-

fected the tourism industry. Despite the fact the Russian travel technological startups, being

the notable players of the travel industry, offer a wide range of the technological solutions,

there is still a lack of research on the startups’ managerial practices. The current paper is the

first one that analyzes the Russian travel technological startups’ managerial practices during

the dramatic transformation of the Russian tourism industry caused by the COVID-19 pan-

demic and the geopolitical situation in 2022–2023

Keywords: туризм, стартап, startups, организационная популяция, organizational population, Tourism, COVID-19, СOVID-19, ourism technological startups, туристический технологический стартап