Мультимедийные элементы в современном медиатексте

Медиаскоп. 2017. № 3.

Вырковский А. В., Галкина М. Ю., Колесниченко А. В., Образцова А. Ю., Vartanov S.

The final product of the newsroom work - the journalist text - changed under the influence of convergence. The aim of this article is not only to research the media text in terms of saturation with convergent elements (photos, video, timelines, infographics, tests, etc.), but also to identify the type of multimedia content the journalists produce independently and borrow from third-party providers. The content analysis of federal media sites revealed that the level of convergence in various types of media (newspapers, magazines, news agencies, online publications) is very low. Just few newsrooms use several multimedia elements at the same time. Usually they use the only one multimedia element. The results revealed that the photo is the most used multimedia element (with a clear advantage of thematic pictures, not event) and video. In general, the newsrooms use someone else's content. The most popular borrowed element is thematic photo. Multimedia combinations of the texts allow us to talk about individual convergent newsroom strategies that do not depend on the overall development of the media.

Keywords: редакция, контент-анализ, конвергенция, мультимедийные элементы, производство текстов