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News
September 15, 2026
Immunity to Chaos: How Personal Resources Help Us Cope with the Challenges of a Turbulent World
International conflicts, crises and digital overload—the modern world puts our minds to the test every day. Traditional psychology often focuses on the consequences: anxiety, depression, and psychosomatic disorders. But what if we looked at the problem differently—through the lens of the resources that prevent us from breaking down? Psychological immunity is precisely this set of resources. Alena Zolotareva and her group, Psychological Immunity as a Resource for Positive Functioning, are developing an integrative model of this phenomenon, adapting diagnostic tools and preparing for large-scale empirical research. Why do psychologists need to collaborate with medical professionals, and how could their research transform preventive care in clinics and corporations?
September 11, 2026
How to Assess Students Knowledge in the Age of AI
A researcher at HSE University has proposed a flowchart to help lecturers decide how to assess students who use artificial intelligence. It shows where the use of AI should be restricted and where it can be incorporated into the learning process. The article has been published in IT Professional.
September 9, 2026
‘Balkan Hospitality Opens Doors: Studying Dialects on the Verge of Extinction
You cannot study spoken dialects from books. Instead, you need to go to a village, seek out its elders, and earn the trust of local residents before you can record hours of spontaneous stories. This is how Natalia Muravleva, Associate Professor at the Faculty of Humanities, conducts her research. Her internship in Serbia continued her long-standing study of dialects spoken by Macedonian settlers. In this interview, she discusses how diaspora cultural centres help researchers reach informants, why native speakers need to be interviewed only in their own language (otherwise, as she puts it, they may 'break'), and how a single field season helped her finalise her monograph. She also shares warm memories of autumn in Belgrade and of colleagues with whom grammar can be discussed in three languages at once.

 

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Understanding by Communication

Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.
Leading author: E. Borisova
Editor-in-chief: E. Borisova, O. Souleimanova

The main problems tackled in the book deal with the features of communication models and communication efficiency in various discourse types (mass media or interpersonal communication). This volume contains texts that reflect the problems regarded as the most important for investigating the process of understanding. The contemporary linguistic paradigms, such as Generative Grammar, Cognitive approach, Pragmatics, Discourse analysis and others are taken into consideration by the authors. Part One is focused on theoretical models and aspects of the investigation of the understanding process. Though there is no universal theory of communication represented in this book, the input highlights the important approaches based on analysis of some aspects of understanding such as communication models, the phenomenon of potentiality and multicultural contradictions, understanding of genres of speech, and the role of lexis. Part Two focuses on some didactic problems connected with understanding, while Part Three represents the results of analyzing understanding in Machine Translation, in the language of diplomacy and politics, and in marketing communication.

Chapters
Message Perception and Comprehension in Marketing Communications Discourse
Pirogova Y., , in: Understanding by Communication.: Newcastle upon Tyne: Cambridge Scholars Publishing, 2013. Ch. 13 P. 176–210.
Thе paper discusses the strategies of persuasion in contemporary marketing communication and advertising discourse. The paper is organized into two parts. The first deals with the problem of modeling of message comprehension in this discourse. The second part deals essentially with the various communicative techniques of language play as tool of persuasion in aspect of ...
Added: June 28, 2013
Priority areas: humanitarian
Language: English
Keywords: understanding and misunderstandingsemiotics of communicationefficiency of communication
Understanding by Communication
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