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Signs of Europe: discourses, mythologies, politics of representation. Selected Proceedings from the 12th International Conference of the Hellenic Semiotics Society

Thessaloniki : The Hellenic Semiotics Society, 2023.
Under the general editorship: Ε. Kourdis, L. Yoka

Τ he theme of the 12th International Conference on Semiotics (Thessaloniki, 1-3/11/2019, organized by the Hellenic Semiotic Society, the School of French Language and Literature and the Laboratory of Semiotics at the Aristotle University of Thessaloniki) was dictated by a flood of changes in the 21st century that, among other things, radically redefined what one might understand as “signs of Europe”. Sadly, the current situation (2023), political, social and economic, only reaffirms the radical fragility of signs, as well as the importance of tracking and tracing the shifting values within the European semiosphere. Since Antiquity, Europe has been both a political geography, as well as a series of cultural mythologies. Imagined in several forms by scholars, artists and travellers, regulated with various strategic intentions by rulers and businessmen, home to the most radical forms of both particularism and universalism, exceptionalism and cosmopolitanism, (Mark 1998; Swedberg 1994), Europe has been consistently challenged by fragmentation, hegemonic expansionism, antagonism, and contestation, as well as by the recurring question of its identity as a ruthless colonizer or an exporter of humanist education and high culture (Wolf 1984; Davies 2011).

This edited volume includes selected studies presented at the 12th International Conference on Semiotics: Signs of Europe and complements volume 6, issue 2 of Punctum-International Journal of Semiotics, edited by Gregory Paschalidis (2020), which was dedicated to the Semiotics of Political Communication, and in which are including important articles presented to the conference too. The volume is divided into six chapters: media discourses, values and techniques of connectivity, grander narratives, representations and allegories, visual arts and their politics and social practices and their mythologies.

Chapters
Code of woman: transformation of femininity strategies in Russian mass culture. Α case study
Zaporozhtseva L., , in: Signs of Europe: discourses, mythologies, politics of representation. Selected Proceedings from the 12th International Conference of the Hellenic Semiotics Society.: Thessaloniki: The Hellenic Semiotics Society, 2023. P. 46–57.
The paper presents the results of a recent cultural-semiotic study. The author makes an attempt to build a meta-model of cultural analysis based on the notion of semiosphere by Lotman, and of interpretive codes by Williams. The model becomes a basis for the following case study of communicative strategies of femininity in Russian mass media. ...
Added: September 23, 2023
Research target: Media and Communications Philology and Linguistics
Language: English
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Keywords: semiotics political semioticscultural semioticssemiotics of mediasociocultural communicationmedia discourses
Signs of Europe: discourses, mythologies, politics of representation. Selected Proceedings from the 12th International Conference of the Hellenic Semiotics Society
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