Медиаситуационизм: ТикТок как реакционный модернизм

С. 347–357.

Rodkin P. E.

TikTok has traditionally been viewed in terms of communication issues, marketing and branding, education, and so on. Against this background, the problems of artistic and cultural interpretation of this media phenomenon are the least developed. The structure of content (content) and communication in TikTok can be viewed as a situation that arose out of nowhere and ends in nothing and is subject to reproduction and replication of a situation that refers to the experience of the situationist international of the second half of the 20th century. The TikTok phenomenon can thus be interpreted as neo-situationism or media-situationism, which has reached the level of sustainable production of situations and extraction of value from them. This optics allows us to conceptualize the fundamental differences between situationism and media situationism, to consider TikTok within the dialectical triad of Richard Barbrook, as "reactionary modernism" and as one of the contradictions of modern digital and post-digital culture.

Keywords: медиакоммуникации, ситуация, situation, media communications, ситуационизм, TikTok, hashtag challenge, media situation, situationism, медиаситуация, ТикТок, хэштег-челлендж

In book

Медиаискусство — XXI век. Генезис, художественные программы, вопросы образования : Международная научно-практическая конференция, Москва, 01–03 ноября 2022 года.

М.: Российский государственный художественно-промышленный университет им. С.Г. Строганова, 2023.