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Апогей риторики: «Постправда» как риторическая стратегия и как вызов реальности
The article discusses a rhetorical aspect of the newly popular term “post-truth”. I suppose, post-truth can be considered as a practical consequence of a social phenomenon described by Jean Baudrillard. A mediaspace in which we are immersed does not allow us to distinguish between reality and simulation, between an actual event or a real fact and simulacrum; as a result, we begin to use a criterion of persuasiveness / non-persuasiveness instead of the truth / falsity. In other words, we start relying not on the correlation of a narrative with reality but only on an inner coherence, effectiveness, and emotional load of its rhetorical structure. In the situation of post-truth, a concept of veracity is redefined: now it is not a correspondence to reality or a result of independent verifying of facts anymore; it is just the most efficient rhetorical persuasiveness. In the regime of post-truth, rhetoric assumes a function of reality evaluation.