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Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023
Issue 1.
Springer Publishing Company, 2023.
Under the general editorship: N. Sabatini, T. Sádaba, A. Tosi, V. Neri, L. Cantoni
Springer Proceedings in Business and Economics brings the most current research presented at conferences and workshops to a global readership. The series features volumes (in electronic and print formats) of selected contributions from conferences in all areas of economics, business, management, and finance. In addition to an overall evaluation by the publisher of the topical interest, scientific quality, and timeliness of each volume, each contribution is refereed to standards comparable to those of leading journals, resulting in authoritative contributions to the respective fields. Springer’s production and distribution infrastructure ensures rapid publication and wide circulation of the latest developments in the most compelling and promising areas of research today. The editorial development of volumes may be managed using Springer Nature’s innovative EquinOCS, a proven online conference proceedings submission, management and review system. This system is designed to ensure an efficient timeline for your publication, making Springer Proceedings in Business and Economics the premier series to publish your workshop or conference volume. This book series is indexed in SCOPUS.
Chapters
Karamalak O., Sokolova T., , in: Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023Issue 1.: Springer Publishing Company, 2023. P. 204–217.
Fashion sustainability is promoted and is slowly developing in modern Russia; however, this concept used to be popular back in the USSR under the notion of “saving”. The research objectives are: 1) to give an overview of social and ecological practices in the USSR and modern Russia; 2) to determine the current awareness of youth ...
Added: February 13, 2024
Language:
English
Gabrielova E., Шевякова Ю. С., Вестник Удмуртского университета 2026 Vol. 36 No. 2 P. 344–354
In today's globalized world, the effectiveness of sales and the success of products largely rely on well-crafted advertising texts. Influenced by this factor and the growing competition, advertising continuously evolves, incorporating various linguistic, psychological, and cross-cultural techniques. This study focuses on the linguistic and stylistic analysis of perfume advertising texts within English and Russian discourses, ...
Added: May 25, 2026
Bulakh M., Aethiopica 2025 Vol. 28 P. 39–52
The article deals with the curse formula belonging to the sixth-century inscription by an Aksumite king Wʿzb (RIÉ 192 B, ll. 5–9). After summarizing the extant interpretations, the author proposes a new reading and interpretation, arguing that the text under scrutiny follows the same pattern and employs the same rhetoric devices as the curse formulas ...
Added: May 23, 2026
Repina E., Соколова Е. Н., Рудаков А. Б., Вестник Томского государственного университета 2026 № 522 С. 119–129
На основе анализа более двух миллионов сообщений в социальных сетях, практики патриотического активизма в социальных сетях, а также данных интервью с представителями «служащих» профессий, выявлены факторы развития деятельностной компоненты патриотической идентичности. Сделаны выводы о ключевых мотивациях, роли личностных факторов и социализации в формировании социального капитала, а также о связи служения со значимыми ценностями – семьей, ...
Added: May 23, 2026
Bocharov Y., M.: -, 2025.
This textbook is designed for students improving their Spanish proficiency at levels B1-B2. It consists of five topics and a selection of texts to reinforce them. The first topic covers the morphology of the four tenses (present, perfect, imperfect, subjunctive perfect) and exercises on the formation of forms. The remaining topics are devoted to exploring ...
Added: May 23, 2026
Novikova A., Бережная М. А., Кирия И. В., КноРус, 2026.
The aesthetics of journalism is substantiated as a necessary component in the professional training of specialists in audiovisual media. The factors and trends of historical and current changes in the aesthetics of journalism are presented, and the aesthetic practices of audiovisual journalism are characterized in terms of their social functioning. Criteria for aesthetic evaluation are ...
Added: May 22, 2026
Монгуш В. Р., Novikova A., Креативные индустрии 2026 Т. 2 № 1 С. 23–41
This article analyzes the historical and cultural background, as well as the current situation and development prospects of the creative industries ecosystem in the Republic of Tuva. A comparative analysis of this remote, subsidized region and its neighbors, the Sakha Republic (Yakutia) and Krasnoyarsk Krai, revealed its strengths, vulnerabilities, and strategies of young creative professionals ...
Added: May 21, 2026
Logvinova N., Russian linguistics 2026 Vol. 50 Article 11
This paper presents the first in-depth corpus-based study of a previously overlooked syntactic variation in Russian: the competition between juxtapositional (Nominative) and possessive-like (Genitive) encoding of the second noun (the term) in specificational constructions (e.g., ponjatie čest’ (notion.NOM honor.NOM) vs. ponjatie česti (notion.NOMhonor.GEN) ‘the notion of honor’). While typological research has established cross-linguistic preferences for one encoding strategy over another, intralinguistic variation ...
Added: May 18, 2026
Gorina O. G., Kucherenko S., Larisa K. et al., St. Petersburg: Asterion, 2026.
This textbook is an integrated teaching and learning resource for English for Specific Purposes (ESP) in the field of economics of tangible and intangible assets. Its design employs (i) modern corpus linguistics methods, including frequency analysis and keyword extraction based on authentic texts reflecting current trends in professional discourse, and (ii) artificial intelligence technologies for ...
Added: May 16, 2026
Зелинская Ю. Ю., Когнитивные исследования языка 2025 № 4(65) С. 180–186
The article focuses on the study of the onym as a cognitive stimulus that facilitates the decoding of the language of urban space across two ethnic groups. The research is grounded in the analysis of results from an onomastic associative experiment, aimed at identifying the dominant types of associative responses to anthroponyms, oikodonyms, hodonyms, and ...
Added: May 16, 2026
Kuzina L., Popov E., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 2 С. 170–191
The article examines internet users' tactics for verifying false (fake) information and the factors associated with fact-checking. Working within the framework of the theory of prosumerism and everyday tactics (Michel de Certeau), the authors of the study aim at identifying and describing the arsenal of fact-checking tactics used by the Russian internet audience, and to ...
Added: May 16, 2026
Starchenko A., Toldova S., Типология морфосинтаксических параметров 2023 Т. 6 № 1 С. 130–148
The study focuses on a previously unrecorded model of split agreement in the mirative paradigm in Kazym Khanty. Split agreement is found when comparing active and passive mirative constructions, as well as
in a limited set of uses of non-finite forms. In the passive voice, unlike the active voice, the 3rd person is unmarked and the ...
Added: May 14, 2026
Кровицкая А. В., Попов Д. И., Кравченко А. А. et al., Judaic-Slavic Journal 2024 № 11-12 С. 133–186
The collective research deals with the representation of the Holocaust memory in the media of Central-Eastern and Northern Europe in the second decade of the XXI century on the example of Germany, Austria, Poland, Lithuania, Latvia, Estonia, Sweden, Denmark, and Norway. Each of these states, the article argues, is characterized by its own distinct memory ...
Added: May 13, 2026
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Miske O., Abatayo A. L., Daley M. et al., Nature 2026 Vol. 652 P. 126–134
Published claims should be reproducible, yielding the same result when applying the same analysis to the same data. ...
Added: January 19, 2026
Tretyak O., Российский журнал менеджмента 2025 Т. 23 № 2 С. 153–167
Purpose: to substantiate the necessity of developing a new conceptual framework for marketing (paradigm shift) in the context of structural changes in the external environment, and to outline the contours of the emerging paradigm. Methodology: this paper is based on the author’s extensive experience teaching and researching the field of adapting marketing concepts to environmental changes ...
Added: October 29, 2025
Cham: Springer, 2025.
This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatherings of its kind worldwide, the conference explores fashion communication from diverse perspectives. The proceedings feature contributions from scholars specializing in communication and marketing, management, digital ...
Added: October 28, 2025
Khisyamov R., Апсалямова А. В., Бондарева М. А., Образование. Наука. Научные кадры 2025 № 2 С. 210–216
Marketing and advertising play a central role in the pharmaceutical industry, highlighting important aspects of packaging and disseminating information about medications, diseases and medical products to both professionals and consumers. At the same time, these activities face stringent regulatory requirements and ethical issues due to their significant impact on human health and safety. There is ...
Added: September 2, 2025
Kanaev E., Krayushkina A., Avdonina S. et al., Orientalia Rossica, 2025.
The report traces the development of digital market ecosystems in the Asia-Pacific Region. ...
Added: June 13, 2025
Karamalak O., Khidoyatova M., Cantoni L., Slavonica 2024 Vol. 29 No. 2 P. 76–95
Heritage and its several dimensions play a major role in Fashion, particularly in Haute Couture. According to Urde et al., fashion brands can leverage on five heritage elements: history, track records (main achievements), longevity, core values, and symbols.1 Such elements do not require per se that a brand is an old one: also young brands ...
Added: April 11, 2025
Российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19
Кузнецова Е. А., Земская Ю. Н., Зосименко В. А. et al., Коммуникология 2022 Т. 10 № 3 С. 43–52
В статье рассматривается российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19. Исследование базируется на анализе документов с элементами статистического и сопоставительного анализа. Авторами предпринята попытка собрать и систематизировать данные, касающиеся использования предприятиями бизнеса инструментов коммуникации инструментов в период связанного с пандемией локдауна. В статье приведены данные различных исследований рынка продуктового ритейла и доставки готовой еды в России. ...
Added: February 19, 2025
Elyashevich I., В кн.: Тренды управления экономическими системами.: М.: Русайнс, 2024. С. 295–305.
The chapter substantiates the need to organize effective interaction between logistics and marketing, in terms of responsibility for sales, as well as the development and implementation of a strategy for the company's behavior in the market. To meet the needs of customers, the company must have resources, including material ones. The more such resources a ...
Added: January 20, 2025
Altukhov S., Асташкина В. А., Экономика и управление в спорте 2024 Т. 4 № 2 С. 107–124
The article examines the main managerial problems of football as a system in Azerbaijan. The results of the study reveal significant managerial shortcomings and offer a discussion of solutions and relevant recommendations based on international experience and interviews with experts in the field of sports management in Azerbaijan. The article analyzes the current situation in ...
Added: July 20, 2024
Pertel O., Наука телевидения 2023 Vol. 3 No. 19 P. 69–93
The paper analyzes the concept of digital corporeality and identity and their representation in virtual images of digital fashion. Digital fashion is a new field of fashion that develops in the interdisciplinary space made of information technology, gaming industry and digital art. The article assumes that the digital fashion body depends neither on the human ...
Added: May 29, 2024
Туханова В. Ю., Андреева Е. Г., Степанов И. О., Известия высших учебных заведений. Технология легкой промышленности 2024 № 1
В статье представлено исследование потребительских свойств изделий, влияющих на покупку мужских костюмов. Проведена оценка значимости с учетом статуса респондента (потребитель, производитель, продавец). Сопоставлены средние оценки характеристик мужских костюмов с учетом пола и возрастной категории респондентов. Статистическими методами анализа данных установлены потребительские предпочтения при выборе классических мужских костюмов. ...
Added: May 15, 2024