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The Impact of Home Market Institutional Conditions on Market Entry Strategies of Firms from Emerging Markets
Ch. 2. P. 5–25.
In this chapter the authors report on a study that explores how and to what extent two aspects of the regulatory institutional environment, corruption and a particular market’s legal system strength, influence the overall market expansion patterns of firms from a focal market to other foreign markets. These relationships are viewed using an imprinting theory lens, which suggests that firms’ home market institutions become imprinted on their strategies and behaviors. Using data on international trademark registrations and institutional conditions for several emerging markets over a period of 14 years (1999-2012), corruption is found to be negatively associated with both the overall intensity and scope of market expansion of firms from a particular market. In addition, while the level of strength of the emerging market’s legal system is negatively associated with the scope of international expansion, it is positively associated with the intensity of market expansion.
In book
Krasnikov A. V. Tokyo, New Jersey: World Scientific Publishing Co. Pte. Ltd, 2020.
Ivashkovskaya I., Grishunin S., Makeeva E. Y. et al., International Journal of Financial Studies 2026 Vol. 14 No. 5 Article 120
Inclusive growth has increasingly emerged as a central framework for understanding how firms can align economic performance with social inclusion and environmental responsibility, particularly in emerging markets characterized by institutional volatility. In the context of geopolitical shocks and economic sanctions, such as those faced by Russia during 2022–2023, the normative meaning of inclusive growth is ...
Added: May 6, 2026
Cham: Springer, 2026.
This edited volume discusses the convergence of AI, information, and the geopolitical landscape. Featuring contributions written by globally recognized experts from different sectors, the book explores the growing role of AI in areas such as information, communication, and geopolitics, offering theoretical and methodological frameworks to analyze its impact on global power dynamics and the future ...
Added: November 25, 2025
Вьюнова В. А., Kozhemyakin E., Знак: проблемное поле медиаобразования 2026 Т. 1 № 59 С. 15–26
This article is devoted to the possibilities of semiotic analysis of the value aspects of advertising creatives. The main emphasis is placed on the study of the potential of the semiotic square of A.J. Greimas as a method of analyzing advertising materials. Despite its powerful analytical potential, this tool is rather poorly used in advertising research, ...
Added: November 20, 2025
Leonidov A., Ponomarenko A. A., Radionov S. et al., Journal of Asian Economics 2025 Vol. 101 Article 102077
The paper outlines the concept of a parsimonious international settlement system for emerging market economies that does not necessitate the transformation of existing national financial systems. Simulation analysis showed that the system has the potential to accommodate up to two-thirds of international payment flows between 34 countries. Notably, market forces related to exchange rate fluctuations ...
Added: November 14, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 98 С. 193–207
The study aimed to adapt and validate the Brand Addiction Scale (BASCALE) for use with a Russian-speaking sample. Brand addiction was conceptualised as a psychological state involving excessive attachment to a brand, characterised by emotional, cognitive and behavioural involvement, and constant urges to possess the brand’s products. The research was conducted in two stages. In ...
Added: October 12, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 96 С. 230–240
Modern marketing strategies and advertising have a significant role in fostering consumer
loyalty towards certain brands. However, when the relationship with a brand is strengthened,
consumption becomes more a means of self-identification than a tool to satisfy needs, thereby
acquiring characteristics of behavioral addiction. Despite the extensive research conducted on
brand loyalty, demonstrative and compulsive consumption, the phenomenon of ...
Added: October 11, 2025
Coates D. C., Feddersen A., Naidenova I. N. et al., International Journal of Sport Finance 2025 Vol. 20 No. 3 P. 147–161
The investigation of the dynamics of brand strength can help managers to build a marketing strategy with the focus on increasing customer loyalty and retaining customers in periods of decline. We investigate brand dynamics, specifically evolution of customer loyalty, using data on football clubs in nine European football leagues. The first stage of our analysis ...
Added: September 18, 2025
Artyushina E., Цой О. И., Информационное общество 2025 № 3 С. 24–34
Статья анализирует информационные каналы, используемые косметическими компаниями для продвижения продукции. Основным источником информации для международных рынков являются социальные сети и рекламные акции с участием знаменитостей. Российские компании часто применяют стратегию бенчмаркинга, заимствуя зарубежныепрактики. Вызывает сомнениецелесообразностьтакого подхода из-за различий на локальных рынках.В рамках исследования, проведенного ...
Added: July 3, 2025
Klaro Ramires P. M., Вестник Московского университета. Серия 6: Экономика 2025 Т. 60 № 2 С. 178–201
Growing importance of social and environmental issues encourage business, society, and state to combine their efforts in implementing the sustainable development agenda. The purpose of this study is to identify institutional determinants that influence Russian companies’ corporate sustainability. The object of the empirical study is big Russian companies that implement sustainable practices of various scales ...
Added: May 6, 2025
Polina Mishel Klaro Ramires, Veselova A., Journal of Infrastructure, Policy and Development 2024 Vol. 8 No. 10 Article 7009
Social and environmental issues gain more importance for society that stimulates companies to adopt and integrate more sustainability practices into their business activities. This study is embedded in almost uncovered in the literature context of Russian business that undergoes its ESG transformation in conditions of unprecedented sanctions and hostile institutional environment. The study aims to ...
Added: December 18, 2024
Sikhwal S., Russian Journal of Economics 2024 Vol. 10 No. 3 P. 229–245
This paper quantifies the spillover effects of economic policy uncertainty (EPU) in the United States on emerging market economies (EMEs). Using a generalized method of moments (GMM) estimation of a panel vector autoregression (PVAR) model on a dataset of 39 EMEs from 2005 to 2019, we find that increased U.S. EPU significantly raises the consumer ...
Added: November 26, 2024
Pozhidaeva E. V., Karamalak O., Вестник Новосибирского государственного университета. Серия: Лингвистика и межкультурная коммуникация 2024 Vol. 22 No. 3 P. 152–164
In spite of the growing attention to brand research in recent years, few studies have sought to investigate a brand identity and its web-representation to better understand how it communicates its dispositional characteristics and how it is perceived by customers.
The authors generate new insights and research propositions in a case study of the Russian women's ...
Added: October 29, 2024
Сехлеян С. А., Проблемы деятельности ученого и научных коллективов 2023 № № 9 (39) С. 67–75
This article analyzes the reasons for the downward trend in three key aspects of the development of science in the context of deglobalization: reducing the number of publications and citations, stopping foreign investment and “brain drain”. The article shows that the reasons for these trends are not cyclical, but structural, that is, the process of ...
Added: July 16, 2024
Bondarenko K., , in: Emerging Markets Decoded 2024.: M.: SKOLKOVO Moscow School of Management, 2024. Ch. 2.1 P. 25–30.
In recent decades, emerging markets have thrived thanks to significant global economic growth. Developing countries’ share of global GDP increased from 24% in 2000 to 40% in 2020, supported by factors such as high oil prices, globalization, improved institutions, increased labor productivity, and technological advancements. They weathered the 2008–2009 financi al crisis better than developed ...
Added: June 27, 2024
Roud V., Vlasova V., Thurner T., International Journal of Innovation Management 2024 Vol. 27 No. 09n10 Article 2350050
Little is known about the different barriers that firms face as they advance with their technology uptake and tap into new markets. We show on a sample of 36,900 industrial enterprises that inwards-oriented firms had access to financial means but shied away from the economic risks associated with innovation activities. Exporters see opportunities for their ...
Added: June 5, 2024
Peiris U., Shirobokov A., Tsomocos D., Journal of International Money and Finance 2024 Vol. 141 Article 103012
Emerging Market Economies struggle to balance monetary policy with capital flow management and commodity price volatility. Our study employs a New-Keynesian model, using Russian data from 2001 to 2019, to examine ‘Lean Against the Wind’ (LAW) monetary policies. We show that under Lean Against the Wind (LAW) policies, households with borrowed funds experience improved welfare, ...
Added: April 8, 2024
Kusraeva O., Бюджет 2023 № 12 С. 6–8
В современных условиях любые территории находятся в состоянии глобальной конкуренции друг с другом. Каждая стремится привлечь больше ресурсов, туристов, инвестиций, компаний, квалифицированных специалистов. В таких условиях жизненно необходимым становится приобретение уникальности, чтобы преобразовать себя из рядовой точки на карте в интересную и привлекательную локацию. Люди, ресурсы и компании могут перемещаться через международные границы, но должно быть что-то, что стимулирует привлечение этих потоков. Вне зависимости от площади ...
Added: January 8, 2024
Rebiazina V. A., Gulakova O., В кн.: ТРАНСГРАНИЧНЫЕ РЫНКИ ТОВАРОВ И УСЛУГ: ПРОБЛЕМЫ ИССЛЕДОВАНИЯ V Международная научно-практическая конференция.: Владивосток: Издательство ДВФУ, 2023. С. 16–20.
The concept of customer orientation (CO) emerged as an integral part of the marketing concept in the 1990s. The goal of the study is to develop CO evaluation tool, considering the specifics of the Russian market. This research illustrates the stages of CO concept evolution, describes a multi-level approach to CO understanding and a multidimensional ...
Added: December 4, 2023
Rebiazina V., Sharko E., Berezka S., Journal of Economics, Finance and Administrative Science 2024 Vol. 29 No. 57 P. 186–204
Purpose – This paper aims to reveal the impact of companies’ relationship marketing practices in emerging markets on their market and financial performance from a long-term, 13-year perspective.
Design/methodology/approach – The research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices survey and objective financial performance data from official statistical ...
Added: November 29, 2023
Vartanov S., Хворостяная А. С., Стратегирование: теория и практика 2023 Т. 3 № 2 С. 218–233
Личный бренд олицетворяет исключительность человека, его индивидуальные характеристики, профессионализм, опыт и репутацию. В эпоху влияния глобального тренда цифровизации на медиасистему и развития инструментов стратегических коммуникаций бренд становится стратегическим активом, приносящим финансовую выгоду его носителю. Стратегическая роль на рынке труда личного бренда связана с повышением дохода при инвестировании в него. Цель. Доказать эффективность инвестирования в личный ...
Added: September 13, 2023