Стадитьюб: образовательные блогеры в экосистеме высшего образования

Высшее образование в России. 2023. Т. 32. № 4. С. 156–168.

Romanenko K., Makareva A.

The article examines a new non–traditional actor in higher education: educational
bloggers “studytubers” who being students themselves record informal and non-professional videos
on the topic of learning, productivity, popular science, and education in general. The objectives of
this study included a description of the phenomenon of the studytube itself, its history, context,
specifics, then in revealing the ways educational bloggers work and, finally, in fixing its role in the
ecosystem of higher education. The phenomenon of studytube was considered through an ecosys-
tem approach, the framework of the “participatory culture”, and the concept of “micro-celebrity”.
It was empirically studied through the methodology of digital ethnography and methods of non-
participant observation, visual analysis of video materials, thematic analysis of texts. The results
showed the main thematic repertoire of the educational bloggers, the stylistic features of their work,
the affective nature of the work of educational bloggers, ways of interacting with subscribers, and
monetization models. Recommendations are also offered to universities for the involvement of the
studytube community into the development of the university environment.

Keywords: blogs, блоги, ecosystem approach, экосистемный подход, студенческий опыт, educational media projects, student experience, новые акторы в образовании, new actors in education, studytube, стадитьюб, образовательные медиа