Взаимодействие персуазивных и прагматических стратегий в фейковых новостях в англоязычных социальных сетях, новостях и блогах (пилотное исследование)

Вестник РГГУ. Серия «Литературоведение. Языкознание. Культурология». 2025. № 3. С. 210–226.

Trnavac R.

The aim of this pilot study is to investigate persuasive methods in fake news, with a particular focus on their basic taxonomy and identification of the pragmatic mechanisms, such as conversational implicatures, which operate in examples with a persuasive character. A preliminary analysis of English-language social media and English-language blogs and news shows the use of similar techniques of persuasiveness, with a significantly higher occurrence of emotionally charged language in social media. The differences in usage stem from the characteristics of the analyzed genres. Our qualitative analysis shows that there is a certain correlation between flouting the Maxim of Quantity and the techniques of Appeal to popularity, values, authority, Attack on reputation (all subcategories except name-calling), as well as Manipulative formulations (exaggerations).

Keywords: социальные сети, blogs, блоги, social media, persuasive techniques, fake news, conversational implicatures, false universality inference, фейковыe новости, методы персуазивности, разговорные импликатуры, ложный вывод универсальности