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Рекламные коммуникации и потребительское поведение: теоретические модели и результаты эмпирического исследования
С. 288–298.
Ольховников А. В.
Language:
Russian
In book
Вып. 1. , М.: Издательский дом ГУ-ВШЭ, 2009.
Pishnyak A., Khalina N., Nazarbaeva E. et al., Вопросы экономики 2026 № 6 С. 58–74
The article presents the results of a study examining the relationship between time and monetary expenditures among Russian households across different spheres of consumption. Drawing on data from a nationwide population survey combining questionnaire-based information with time-use diaries, the study demonstrates that, depending on the specific sphere of consumption, time and money may function either ...
Added: June 8, 2026
Pishnyak A., Khalina N., Nazarbaeva E., Вопросы экономики 2026 № 5 С. 34–50
Drawing on the analysis of the consumer and financial practices of the Russian middle class, this article examines whether these practices represent its inherent characteristics or serve as factors of internal differentiation. Using a multidimensional definition of the middle class based on respondents’ income level, education, and occupational status, and relying on data from a ...
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Biryukova S., Sinyavskaya O., Stuzhuk D., Вопросы экономики 2026 № 5 С. 131–143
In Russia, as in the rest of the world, there has been an increase in the prevalence of both eating out and ordering ready-made meals in recent years. The article analyzes the practices of eating out and consuming ready-made meals in modern Russia. The empirical basis of the study consists of data obtained from two ...
Added: May 6, 2026
Ivanova N., Бентон С., Patosha O. I. et al., Юрайт, 2025.
В курсе представлен современный взгляд на психологию бизнеса (business psychology) — новую динамично развивающуюся область прикладной психологии. Материал подготовлен коллективом магистерской программы «Психология в бизнесе» департамента психологии НИУ ВШЭ, где с 2007 г. разрабатывалась концепция психологии бизнеса. В основе этой концепции лежит психологическое понимание бизнеса как деятельности, организации и социального института. В курсе показаны основные ...
Added: March 13, 2026
Ivanova N., Бентон С., Patosha O. I. et al., Юрайт, 2026.
В курсе представлен современный взгляд на психологию бизнеса (business psychology) — новую динамично развивающуюся область прикладной психологии. Материал подготовлен коллективом магистерской программы «Психология в бизнесе» департамента психологии НИУ ВШЭ, где с 2007 г. разрабатывалась концепция психологии бизнеса. В основе этой концепции лежит психологическое понимание бизнеса как деятельности, организации и социального института. В курсе показаны основные ...
Added: January 25, 2026
Sharko E., Саруханян М. Н., Управленец 2025 Т. 16 № 6 С. 34–50
At present, domestic cosmetic companies in Russia lack effective mechanisms for overcoming consumer distrust and adapting to new market conditions created by the departure of leading foreign brands after 2022. This study addresses the need to develop adaptive business models and marketing strategies for local Russian cosmetic brands to cope with consumer distrust and effectively ...
Added: January 12, 2026
Вьюнова В. А., Kozhemyakin E., Знак: проблемное поле медиаобразования 2026 Т. 1 № 59 С. 15–26
This article is devoted to the possibilities of semiotic analysis of the value aspects of advertising creatives. The main emphasis is placed on the study of the potential of the semiotic square of A.J. Greimas as a method of analyzing advertising materials. Despite its powerful analytical potential, this tool is rather poorly used in advertising research, ...
Added: November 20, 2025
Ya. I. Kuzminov, E. V. Kruchinskaya, Studies on Russian Economic Development 2025 Vol. 36 No. 6 P. 830–838
In the context of pervasive digitalization, online platforms are becoming an important element of everyday life—both in terms of frequency of use and the range of reasons for use. Indeed, online platforms today increasingly act as channels of consumption, simplified through the intermediary function on the part of the consumer and the seller. At the ...
Added: November 7, 2025
Afanasev K., The Journal of the New Economic Association 2025 No. 3(68) P. 43–51
This study examines moderating effect of income expectations on the influence of inflation expectations on consumption decisions in a laboratory setting. Using a multi-round life-cycle consumption-saving model, the research manipulates participants’ beliefs on the future prices and income. Contrary to the hypothesis that expected income growth would attenuate the effect of expected price increases on ...
Added: October 21, 2025
Roshchina Y., Tikhomirova A., Kotelnikova Z., Российский журнал менеджмента 2025 Т. 23 № 2 С. 226–248
Purpose: to identify key trends in consumer behavior among Russia’s urban population in the face of external shocks. Methodology: the study analyzes R-TGI data collected by IPSOS in 2020-2023.
Findings: between 2020 and 2023 the Russian population experienced two external shocks - the COVID-19 pandemic and the onset of the special military operation. Though non-economic in ...
Added: October 15, 2025
Voytenkov V., Demidova O., Applied Econometrics 2025 Vol. 79 P. 72–98
This paper analyses the impact of 2022 sanction crisis on the household consumption structure in Russia. We use data from the Russian Longitudinal Monitoring Survey (RLMS-HSE), categorising households into five clusters, based on the employment sector of the household head. In terms of the methodological framework, we employ the mean comparison and Kolmogorov–Smirnov tests, as ...
Added: September 19, 2025
Урсул В. В., Институт психологии Российской академии наук. Социальная и экономическая психология 2025 Т. 10 № 1 Статья 37
In the scientific literature on economic behavior, most determinants of consumption (including those presented in the form of models) describe consumption adapted to the characteristics of various markets for goods and services. The fragmentation of data on the general premises of consumer behavior in research leads to an incomplete understanding of the main characteristics of ...
Added: June 16, 2025
Patosha O. I., Antonova N., В кн.: Психология бизнеса: учебник для вузов.: М.: Юрайт, 2023. С. 416–491.
В главе анализируются особенности и эффекты потребительского поведения, а также механизмы психологического воздействия рекламы и PR. Приводятся техники построения имиджа бизнесмена. ...
Added: March 5, 2025
Ivanova N., Kupreychenko A. B., Patosha O. I. et al., Юрайт, 2023.
В учебнике представлена авторская концепция психологии бизнеса как прикладной области психологической науки, в основе которой лежат понимание бизнеса как деятельности и анализ основных составляющих бизнеса: личности субъекта бизнеса, организации как формы функционирования бизнеса и потребителя как конечной цели и фактора бизнес-деятельности. Отражены результаты научных исследований авторов в рамках работы в лаборатории «Психология бизнеса» НИУ ВШЭ ...
Added: November 28, 2024
Lebedeva D., Социология: методология, методы, математическое моделирование 2024 № 57 С. 138–166
The article proposes a typology of sociological sample surveys on consumption. It provides a detailed description of 106 databases by their geographic coverage, time frame, institutional affiliation, access to data, sampling and data collection methodology, and thematic content. Among the reviewed databases, six main types of surveys are distinguished: 1) household economic surveys; 2) consumer ...
Added: November 20, 2024
Morozova V., Реунова В. А., Японские исследования 2023 № 4 С. 81–93
This article analyzes a range of sociocultural aspects that influence the formation, development and dynamics of consumer behavior among youth in contemporary Japanese society. The authors note that, while the modern context (technology, media) influences the consumer behavior of Japanese youth, traditional values and orientations continue to have an impact on it. The theoretical and ...
Added: January 25, 2024
Panidi K., Гребенщикова Я. С., Klucharev V., / Series 2311.09885 "arxiv.econ.GN". 2023.
In the present study, we use an experimental setting to explore the effects of sugar-free labels on the willingness to pay for food products. In our experiment, participants placed bids for sugar-containing and analogous sugar-free products in a Becker-deGroot-Marschak auction to determine the willingness to pay. Additionally, they rated each product on the level of ...
Added: November 30, 2023
Kozyreva P. M., Nizamova A. E., Smirnov A. I., В кн.: Городские миры России и Китая: модернизация и ее влияние.: М.: Новый хронограф, 2023. С. 174–206.
Современный город, представляющий собой сложную социально- экономическую систему, играет ведущую роль в социально- экономическом развитии, выступает средоточием активной инновационной деятельности, внедрения новых технологий, центром культурного развития страны. Под влиянием этих процессов меняется как городское пространство, так и образ жизни горожан. При этом пространство современного города все более интенсивно и основательно преобразуется в соответствии с диалектикой потребления, которое превратилось в одну из ...
Added: August 24, 2023
Trabskaya J., Zelenskaya E., Sinitsyna A. et al., Museum Management and Curatorship 2023 Vol. 38 No. 2 P. 210–227
This paper explores visitor behaviour in the context of contemporary art museums. Assuming that the consumption patterns of contemporary art differ from those of classical art, the study analyses the impact of the cognitive and affective components on revisit intention. We use a survey of visitors to five contemporary art museums in St Petersburg, Russia ...
Added: May 2, 2022