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October 6, 2026
International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod Brings Together Scientists from Russia and Serbia
The International N5 Symposium ‘Neural Networks and Nonlinearity in Nizhny Novgorod’ was held at the Nizhny Novgorod House of Scientists from September 23 to 26. The event was organised by HSE University–Nizhny Novgorod and the Nizhny Novgorod House of Scientists, with the participation of Sberbank and the Institute of Physics Belgrade. The symposium was held for the second time: the first conference took place in 2025 and attracted considerable interest from the academic community.
October 5, 2026
‘The Climate Transition Is Not Necessarily a Limitation for Business
Linara Khadimullina works in the field of low-carbon development. In an interview with the Young Scientists of HSE project, she spoke about why nature is not just a beautiful backdrop, her research on the role of sustainable corporate governance in reducing greenhouse gas emissions, and growing plants as a source of inspiration.
October 5, 2026
Africa, Youth, and Civic Dialogue: Public Diplomacy Discussed at HSE University
In late September, HSE University hosted a roundtable discussion titled Civil Society in African Countries and Youth Participation in Public Diplomacy. Representatives of non-governmental organisations from Ghana, Ethiopia, and Russia, along with students from HSE University’s Bachelor’s Programme in Public Administration, discussed how young people without official diplomatic status can influence relations between countries and how the nonprofit sector can remain sustainable amid declining grant funding.

 

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Влияние рекламной коммуникации на потребителей: концептуальный анализ и опыт эмпирического исследования

M. : -, 2011.
Ольховников А. В.
Editor-in-chief: В. Н. Воронин

The analysis of a problem of influence of advertising is presented to monographies on consumers. Theoretical and methodological approaches to research of advertising influence are considered. On the basis of results of author's research the model of influence of advertising on consumers is offered.

Research target: Psychology Sociology (including Demography and Anthropology Economics and Management
Priority areas: sociology management
Language: Russian
Keywords: поведение потребителейрекламная коммуникацияВлияние рекламы
Влияние рекламной коммуникации на потребителей: концептуальный анализ и опыт эмпирического исследования
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