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Влияние рекламной коммуникации на потребителей: концептуальный анализ и опыт эмпирического исследования
M. :
-, 2011.
Ольховников А. В.
Editor-in-chief: В. Н. Воронин
The analysis of a problem of influence of advertising is presented to monographies on consumers. Theoretical and methodological approaches to research of advertising influence are considered. On the basis of results of author's research the model of influence of advertising on consumers is offered.
Research target:
Psychology
Sociology (including Demography and Anthropology
Economics and Management
Language:
Russian
Kuzminov Y., Kruchinskaia E., Россия в глобальной политике 2026 Т. 24 № 4 С. 92–109
В статье анализируется структурный разрыв между увеличивающейся когнитивной нагрузкой и снижающейся отдачей от неё. Подход, при котором развитие научных и образовательных школ, ориентированных на тренировку суждения, может стать альтернативой количественному наращиванию вычислительных мощностей, которое служит основной стратегией Китая и США. Применительно к России традиция фундаментального образования и сильных исследовательских школ приобретает в новых условиях значение ...
Added: July 1, 2026
Saakyan T. V., Барабанова Ю. В., Финансовый журнал 2026 Т. 18 № 3 С. 110–121
In this article the authors aim to determine the place and role of methodological guidelines within the system regulating internal state financial control. The research holds both theoretical and applied significance, as a scholarly interpretation of this issue has not been previously undertaken and its examination will enable the full potential of the studied methodological ...
Added: July 1, 2026
Shilmanskaya A., Leontiev D., Культурно-историческая психология 2026 Т. 22 № 2 С. 86–97
Context and relevance. The issue of personality changes has become a significant trend in personality research over the past decade. Traditional approaches to assessing the effectiveness of psychotherapeutic work are based on comparing measurement results before and after intervention. Objective. To test the visual “Trajectory” method for assessing the perceived trajectory of individual development and to verify its ...
Added: July 1, 2026
Федорова В. С., Zavertiaeva M. A., Экономический журнал Высшей школы экономики 2026 Т. 30 № 2 С. 276–312
Crowdfunding is a relatively new method of project financing that involves raising funds from a large number of non-professional investors. Despite the rapid growth of this sector, only about 41.98% of crowdfunding campaigns are successful, which highlights the need to identify factors that increase the likelihood of successful fundraising. This study aims to address the ...
Added: July 1, 2026
Grigoreva M., Соколова Е. Н., Знак: проблемное поле медиаобразования 2026 № 1 С. 92–101
The article analyzes representations of grandmothers’ and grandfathers’ images in the digital family discourse of the Russian social media segment. Based on a corpus of more than two million public posts from September 2023 to September 2024 collected via Brand Analytics, we extracted a subcorpus of 82 138 posts mentioning the older generation. The study ...
Added: June 30, 2026
Rodina O., Прикладная эконометрика 2026 № 82 С. 86–104
This article examines the relationship between the age of first birth and the value of the “motherhood penalty” in wages. The author constructs a fixed-effects panel regression using panel data from the Russia Longitudinal Monitoring Survey (waves from 2006 to 2022). The study finds that having a child leads to a 12.7 per cent decrease ...
Added: June 30, 2026
Emelyanova O., Murashkin N., Asia Europe Journal 2025 Vol. 23 No. 4 P. 239–261
The goal of this article is to trace the evolution of Japan’s role in Southeast and South Asian political economy in the 2000s–2010s to understand how Japan’s previously established network power in Asian supply chains has changed amid much-discussed power shifts in the region. The increasing number of emerging and rising regional powers induces Japan ...
Added: June 30, 2026
Kuzina O. E., Моисеева Д. В., Абдураманов А. Я., Russian Journal of Economics 2026 Vol. 2 No. 12 P. 251–273
This paper assesses the relationship between financial literacy and over-indebtedness of Russian households using panel data from the Survey of Consumer Finances collected in Russia during 2018–2024. Russia is an interesting case: a relatively young consumer-finance market in which a lack of financial literacy may increase the likelihood of household over-indebtedness. To test this hypothesis, ...
Added: June 30, 2026
Васильчук М. С., Шаньков Ф. М., Chumakova M. et al., Psychology. Journal of the Higher School of Economics 2021 Vol. 18 No. 2 P. 247–258
The 2019 Coronavirus disease outbreak leads to negative psychological outcomes not only for healthcare workers and patients, but also for the general public. S. Hobfoll’s Conservation of Resources theory is one of the most applicable models for conceptualizing and evaluating natural and social catastrophes and their impact. A web-based screening has been conducted at the ...
Added: June 30, 2026
Bessonova E., Russian Journal of Economics 2026 Vol. 12 No. 2 P. 153–175
This paper analyzes total factor productivity (TFP) in Russia over 2009–2015 using firm-level data. Stochastic frontier analysis is employed to simultaneously estimate TFP growth and the distance to the production-possibility frontier for each firm in the sample. The results suggest significant positive rates of technological progress; however, the gap between technological frontier firms and laggards widened over ...
Added: June 30, 2026
Luzhnova K., Психологические исследования: электронный научный журнал 2025 Vol. 19 No. 107 P. 1–18
This systematic review aims to synthesize and analyze current research on the characteristics of category learning in children with autism spectrum disorder (ASD) within the framework of the COVIS model, which posits competition between explicit (verbal) and implicit (nonverbal) categorization systems. The review includes 40 empirical studies published between 1981 and 2025, selected according to ...
Added: June 30, 2026
Antonova N., Федулова Е. В., Психологические исследования: электронный научный журнал 2026 Т. 19 № 107 С.
The aim of this article is to analyze the theoretical and methodological foundations of cognitive-behavioral coaching and to identify prospects for its further development and research. The article examines the historical prerequisites for the emergence of cognitive-behavioral coaching as a helping practice. The distinctions between cognitive-behavioral coaching (CBC) and cognitive-behavioral therapy (CBT) are analyzed. The ...
Added: June 29, 2026
Sautkina E., Bonnefoy B., Osin E., Journal of Environmental Psychology 2026 Vol. 113 No. August 2026 Article 103124
Several theories suggest that individual differences in the notion of the self are associated with relationship to nature and pro-environmental behavior. However, the diversity of existing theories makes it difficult to test this hypothesis in a comprehensive way. We combined a wide range of relevant constructs to explore whether self-centeredness (operationalized as a combination of ...
Added: June 29, 2026
Gromova A., М.: КноРус, 2023.
Учебное пособие по лингвострановедению предназначено для востоковедов, изучающих персидский язык в рамках различных специализаций: регионоведение, филология, история и политология, экономическое развитие стран Ближнего и Среднего Востока. Пособие знакомит с реалиями современной иранской жизни и национальными новостными ресурсами, широко использует материалы Интернета. Книга оставляет известную свободу в выборе материала для занятий в зависимости от уровня владения ...
Added: June 29, 2026
Gazman V. D., США и Канада: экономика, политика, культура 2026 № 56 (6) С. 83–98
The article presents the results of the author's analysis of the reasons for the ultra-rapid growth of solar electricity production by large-scale generators (Utility Scale) during the 2020s. Data from 39 stations with a capacity exceeding 100 MW and holding more than 60% of the capacity of electricity storage systems in the United States have been ...
Added: June 29, 2026
Artemenko E., Koltsova O., Terpilovskii M., Journal of Health Communication 2026
Health misinformation undermines public well-being, yet most research conceptualizes fact-checking as an external intervention targeting false messages only. This obscures the effects of counter-messages on initially truthful statements and diverts attention from fact-checking as a user-driven practice. This study advances misinformation research by examining fact-checking as a spontaneous, naturalistic user behavior, captured via indirect behavioral ...
Added: June 29, 2026
Кузнецова П. О., Демографическое обозрение 2026 Т. 13 № 2 С. 37–70
This paper presents
an analysis of the dynamics and factors of infant mortality in Russian regions from
1927 to 2022, using data from Demoscope Weekly and the Russian Fertility and Mortality Database. Despite the
significance of regional factors in infant mortality, particul
arly in the early stages of the observed period, the period
effect was generally more important. Thus, nationwide ...
Added: June 29, 2026
Katkalo V., Shumkova N., Ужакина Ю. Б. et al., Издательский дом НИУ ВШЭ, 2026.
Настоящая книга является результатом четвертой волны исследования популяции российских корпоративных университетов, проводимого с 2022 г. высшей школой бизнеса НИУ ВШЭ. В это издание включены анализ даных о бизнес-моделях и портфелях программ этих корпоративных университетов по состоянию на 2025 г. и первый опыт сравнительного исследования отраслевых особенностей корпоративных университетов в ряде ключевых секторов экономики России. Также ...
Added: June 29, 2026
Рубан М. Г., Kozhemyakin E., Коммуникативные исследования 2026 Т. 13 № 2 С. 325–341
The paper discusses the results of the research of mediating romantic datings in pre-digital era. The authors note the imbalance in research interest, which is focused primarily on digital dating practices, the unprecedented nature of which mediatization is often exaggerated. The paper examines historically persistent patterns of dating, mediated by communication technologies characteristic of the ...
Added: June 29, 2026
Lukyanova A., Demyanova A., Talakauskas D., Экономический журнал Высшей школы экономики 2026 Т. 30 № 2 С. 313–343
The paper examines methodological challenges of measuring informality following major revisions of international statistical standards. It analyses the Resolution concerning statistics on the informal economy adopted by the 21st International Conference of Labor Statisticians (2023) and offers practical recommendations for implementing this framework in the official statistics of the Russian Federation (Rosstat). Methodologically, the study ...
Added: June 28, 2026
Gurkov I. B., Kossov V. V., Filinov N. et al., / NRU Higher School of Economics. Series MAN "Management". 2026. No. N/A.
This research note is devoted to assessing the socioeconomic impact of sanctions of sanctioned countries and uses the data on Russia in 2022-2024. We use for the analysis four fundamental socioeconomic parameters-the expected length of life of males at birth, the misery index (Okun's index), the level of Gross Domestic Product at purchasing parity prices, ...
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Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026