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Влияние рекламной коммуникации на потребителей: концептуальный анализ и опыт эмпирического исследования
M. :
-, 2011.
Ольховников А. В.
Editor-in-chief: В. Н. Воронин
The analysis of a problem of influence of advertising is presented to monographies on consumers. Theoretical and methodological approaches to research of advertising influence are considered. On the basis of results of author's research the model of influence of advertising on consumers is offered.
Research target:
Psychology
Sociology (including Demography and Anthropology
Economics and Management
Language:
Russian
Tkachuk A., Кудинова И. В., Экономические науки 2026 № 3 С. 256
The article examines the process of economic decoupling between the United States of America and the People’s Republic of China in the context of the ongoing transformation of the global economy. The aim of the study is to assess the actual depth of decoupling based on an analysis of key trade, value-added, and investment indicators. ...
Added: May 26, 2026
Dorri Sedeh S., Kosonogov V., Kerimova N. et al., Frontiers in Psychology 2026 Vol. 17 Article 1710257
Introduction:
As cities continue to grow, access to natural environments is becoming more limited, contributing to increased stress levels in urban populations. Panoramic 360° videos provide a creative and scalable means of simulating natural environments, potentially reducing stress in city residents under controlled settings. Here, we examined whether short immersive experiences in different urban environments support ...
Added: May 25, 2026
Switzerland: Springer Publishing Company, 2026.
In this volume of “Lecture Notes in Networks and Systems” we are pleased to present the proceedings of the 25th International Multidisciplinary Conference on Reliability and Statistics in Transportation and Communication” (RelStat-2025), which took place in hybrid form in Riga, Latvia on October 16–18, 2025. This event belongs to a con ference series started in ...
Added: May 25, 2026
Шелованова Т. И., Синяков А. А., Russian Journal of Economics 2025 No. 11 P. 47–75
The booming retail trade and the above-target consumer prices inflation in 2023–2024 in Russia, amid tightening monetary policy stance, raise an issue of the strength of the monetary policy interest rate channel. The focus of our paper is the interest rate elasticity (given inflation expectations) of a household’s loan request probability. We argue that a ...
Added: May 25, 2026
Kaisarova V. P., Коклев К. С., СПб.: Издательство СПбГЭУ, 2025.
The article examines the trends in the development of territorial accessibility of public transport for the population of the largest city based on the geoinformation analysis of the spatial features of its infrastructure. The article provides a transport dynamic for the period 2015-2024 based on cluster analysis of data on individual types of transport and ...
Added: May 25, 2026
Kochetkova Ekaterina, Kostanian D., Martynova O. et al., Brain Topography 2026 Vol. 39 No. 4 Article 51
Letter recognition is assumed to involve several levels of analysis, including coarse tuning for category and novelty and more fine tuning for specific features, related to letter orientation. We employed an oddball fast periodic visual stimulation (FPVS) paradigm with magnetoencephalography (Elekta VectorView, 306 sensors) to study neural discrimination responses in the source space. Using contrasts ...
Added: May 24, 2026
Balaban M., Vasilizhenko A., Karachurina L. B. et al., Regional Research of Russia 2026 Vol. 16 No. 1 P. 151–169
The population dynamics of settlements are determined by many different factors, including, as
research shows, the availability of educational and healthcare facilities (i.e., basic social infrastructure) close
to home. One can assume a two-way relationship: a decrease in population entails a reduction in the number
of assigned students in schools and healthcare institutions and, as a result, the ...
Added: May 23, 2026
Repina E., Соколова Е. Н., Рудаков А. Б., Вестник Томского государственного университета 2026 № 522 С. 119–129
На основе анализа более двух миллионов сообщений в социальных сетях, практики патриотического активизма в социальных сетях, а также данных интервью с представителями «служащих» профессий, выявлены факторы развития деятельностной компоненты патриотической идентичности. Сделаны выводы о ключевых мотивациях, роли личностных факторов и социализации в формировании социального капитала, а также о связи служения со значимыми ценностями – семьей, ...
Added: May 23, 2026
Zaikin A., Sviridov I., Sosedka A. et al., Technologies 2026 Vol. 14 No. 2 Article 84
High-dimensional tabular data are common in biomedical and clinical research, yet conventional machine learning methods often struggle in such settings due to data scarcity, feature redundancy, and limited generalization. In this study, we systematically evaluate Synolitic Graph Neural Networks (SGNNs), a framework that transforms high-dimensional samples into sample-specific graphs by training ensembles of low-dimensional pairwise ...
Added: May 23, 2026
Paklina S., Parshakov P., Teplykh G., The Journal of the New Economic Association 2026 Vol. 70 No. 1 P. 279–301
This paper investigates the relationship between online recruitment and unemployment in Russia within the Beveridge curve (the unemployment–vacancy curve) framework. Using panel data for 81 Russian regions over the period 2006–2022, we examine how the expansion of online job boards affects regional unemployment dynamics. The empirical
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Added: May 22, 2026
Rincon C. J., Alekseeva O., Vukovic D. et al., Risk Management 2026 No. 28 Article 38
This study examines the long-term effects of the European Central Bank’s (ECB) unconventional monetary policy (UMP) interventions on the yields of sovereign bonds in the Eurozone. Using a sample of 14 European countries from January 2009 to December 2023, our findings indicate that increases of 1 billion euros in the ECB’s balance sheet are associated ...
Added: May 22, 2026
Монгуш В. Р., Novikova A., Креативные индустрии 2026 Т. 2 № 1 С. 23–41
This article analyzes the historical and cultural background, as well as the current situation and development prospects of the creative industries ecosystem in the Republic of Tuva. A comparative analysis of this remote, subsidized region and its neighbors, the Sakha Republic (Yakutia) and Krasnoyarsk Krai, revealed its strengths, vulnerabilities, and strategies of young creative professionals ...
Added: May 21, 2026
Zizin A., Plotnikov S., Деева В. В. et al., Инновации и инвестиции 2025 № 6 С. 36–39
The article is devoted to the study of the innovative infrastructure of Russian universities. The importance of developing innovative infrastructure, the practice of their formation (using the example of the country's leading universities) is studied. A classification of infrastructure objects is given and the effectiveness of their use in the practice of Russian universities is ...
Added: May 21, 2026
Plotnikov S., Деева В. В., Тенденции развития науки и образования 2023 № 102-2 С. 113–120
In the scientific article are considered the main technologies of corporate innovative entrepreneurship. Each technology is examined separately, which allows for understanding the purposefulness of using each tool in practice at your company. ...
Added: May 21, 2026
Plotnikov S., Деева В. В., Деева А. В., Тенденции развития науки и образования 2023 № 102-2 С. 64–67
Short-term cyclicity in modern economic systems is caused by a number of factors, including insufficient information. Information about the state of the market, supply and demand is received with a delay due to the processes of its collection, processing and dissemination. The time lag in obtaining information affects the business activity of enterprises, since they ...
Added: May 21, 2026
Abashkin V., Abdrakhmanova G., Bogdanov T. et al., М.: НИУ ВШЭ, 2026.
Институт статистических исследований и экономики знаний НИУ ВШЭ изучает аспекты цифровой трансформации машиностроения, в том числе оценивает необходимый для этого ресурсный, в частности кадровый, потенциал организаций отрасли.
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Added: May 21, 2026
Abashkin V., Abdrakhmanova G., Bogdanov T. et al., М.: НИУ ВШЭ, 2026.
Институт статистических исследований и экономики знаний НИУ ВШЭ изучает аспекты цифровой трансформации машиностроения, в том числе оценивает текущий уровень использования цифровых технологий и перспективный спрос на них.
Эмпирической базой для анализа послужили результаты обследования более 1,7 тыс. организаций машиностроения, проведенного в 2025 г. в рамках Мониторинга цифровой трансформации бизнеса. К машиностроению отнесены производители: компьютеров, электронных и оптических изделий (код по ОКВЭД2 — 26); электрооборудования (27); машин и оборудования, не включенных в другие ...
Added: May 21, 2026
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
Added: May 8, 2026
Lebedeva D., Вопросы экономики 2026 № 5 С. 144–157
This article examines the phenomenon of the “attitude–behavior gap” – the discrepancy between environmental concern and actual individual behavior, using the example of five consumer practices among urban residents in Russia. The aim of the work is to empirically assess the scale of this discrepancy and to identify socio-demographic, psychological, and behavioral factors that determine ...
Added: March 30, 2026
Vorchik A., / Social Science Research Network. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2026.
This article is devoted to the phenomenon of intrinsic motivation, to understand which two models are proposed. We study how positive/negative intrinsic motivation to work (experienced utility) affects worker's individual labour supply (model I) and the amount of effort they exert (model II). In model I, we use intrinsic motivation to explain the positive/negative slope ...
Added: March 15, 2026
Погребова О. А., Anna O., Маркетинг и маркетинговые исследования 2026 Т. 31 № 2 С. 263–282
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Musaev A. U., Vorchik A., / Series Social Science Research Network "Social Science Research Network". 2026.
This paper attempts to model the evolutionary theory of modernization and democratization. The model reflects the key provisions of R. Inglehart and C. Welzel's theory and provides a microfoundation for the adaptation of subjective values to the objective importances of the survival factors and the structure of the labour markets from the perspective of evolutionary ...
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Dorkhanov I., Sokolov B., / Series OSF "SocArXiv". 2025.
This study investigates the relationship between individual religiosity and attitudes towards immigrants of different religious backgrounds in Europe. Using data from the 7th wave of the European Social Survey (2014-2015), we examine the influence of individual denomination and subjective religiosity level on hostility towards Muslim immigrants and the importance of immigrants’ Christian background. Our analysis, ...
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