• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Books
  • Proceedings of the 36th IBIMA Conference: 4-5 November 2020, Granada, Spain.
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
May 25, 2026
HSE Scientists Train Neural Network to 'Hear' Faults in Electric Motors
Researchers at the AI and Digital Science Institute of the HSE Faculty of Computer Science have developed a new method—the Signature-Guided Data Augmentation (SGDA) framework—that achieves 99% accuracy in motor fault detection and 86% accuracy in fault classification. The application of this approach can reduce industrial equipment repair costs, minimise downtime, and improve production safety. The study results have been published in Engineering Applications of Artificial Intelligence.
May 25, 2026
'The Humanities Serve as a Conscience'
Maria Mizernaia studies Soviet literature and the history of book publishing. In this interview for the HSE Young Scientists project, she discusses plans to publish a novel about besieged Leningrad, AI-provoked reflections on what it means to be human, and how novels can help satisfy our dopamine hunger.
May 25, 2026
Is It Possible to Predict a Citys Life Based on the Shape of Its Neighbourhoods?
Is it possible to predict, based on the configuration of streets and buildings, where a café will open or where traffic congestion will occur? Participants in the Spatial Analysis and Modelling of Urban Processes research and study group use open data and machine learning to identify universal patterns. Alexander Sheludkov and Eduard Somov discuss the purpose of comparing cities, the need for new forms of urban statistics, and how open data is transforming approaches to urban studies.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Proceedings of the 36th IBIMA Conference: 4-5 November 2020, Granada, Spain.

Issue 36. Granada : 2020.
Language: English
DOI
Keywords: marketinginnovation management
Proceedings of the 36th IBIMA Conference: 4-5 November 2020, Granada, Spain.
Similar publications
Структура музыкальной индустрии Южной Кореи: особенности работы и медиапродвижения музыкальных компаний и групп
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Применение показателей уровня готовности технологий при планировании комплексных научно-технологических проектов в авиастроении
Sukharev A., Vlasenko A., Экономика науки 2020 Т. 6 № 1-2 С. 52–61
Article describes the approach to selection of technology development directions during planning of complex science and technology programs in aviation. The approach involves identifying (1) product requirements, (2) alternative product concepts to meet the requirements and (3) technology portfolios and their comparison by risks, costs and time required to reach implementation readiness status. The results ...
Added: February 24, 2026
Метод формализации выбора вариантов реализации комплексного научно-технологического проекта (на примере планирования разработки технологий создания перспективных региональных самолетов)
Sukharev A., Vlasenko A., Друкеровский вестник 2019 № 4 С. 126–139
An approach to the selection of alternative complex scientific and technology projects planning based on the use of formalized execution time and relative risk of the project criteria within the methodology of roadmaps is considered. Application of the approach is demonstrated in relation to the evaluationand comparison of the alternative variants of the advanced commuter ...
Added: February 24, 2026
Investigating the reproducibility of the social and behavioural sciences
Miske O., Abatayo A. L., Daley M. et al., Nature 2026 Vol. 652 P. 126–134
Published claims should be reproducible, yielding the same result when applying the same analysis to the same data. ...
Added: January 19, 2026
Маркетинг: траектории развития и контуры новой парадигмы
Tretyak O., Российский журнал менеджмента 2025 Т. 23 № 2 С. 153–167
Purpose: to substantiate the necessity of developing a new conceptual framework for marketing (paradigm shift) in the context of structural changes in the external environment, and to outline the contours of the emerging paradigm. Methodology: this paper is based on the author’s extensive experience teaching and researching the field of adapting marketing concepts to environmental changes ...
Added: October 29, 2025
Роль маркетинга в продвижении препаратов для похудения на примере Оземпика: анализ рисков и последствий.
Khisyamov R., Апсалямова А. В., Бондарева М. А., Образование. Наука. Научные кадры 2025 № 2 С. 210–216
Marketing and advertising play a central role in the pharmaceutical industry, highlighting important aspects of packaging and disseminating information about medications, diseases and medical products to both professionals and consumers. At the same time, these activities face stringent regulatory requirements and ethical issues due to their significant impact on human health and safety. There is ...
Added: September 2, 2025
Digital Marketing Ecosystems in the Asia-Pacific Region
Kanaev E., Krayushkina A., Avdonina S. et al., Orientalia Rossica, 2025.
The report traces the development of digital market ecosystems in the Asia-Pacific Region. ...
Added: June 13, 2025
Российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19
Кузнецова Е. А., Земская Ю. Н., Зосименко В. А. et al., Коммуникология 2022 Т. 10 № 3 С. 43–52
В статье рассматривается российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19. Исследование базируется на анализе документов с элементами статистического и сопоставительного анализа. Авторами предпринята попытка собрать и систематизировать данные, касающиеся использования предприятиями бизнеса инструментов коммуникации инструментов в период связанного с пандемией локдауна. В статье приведены данные различных исследований рынка продуктового ритейла и доставки готовой еды в России. ...
Added: February 19, 2025
Взаимодействие логистики и маркетинга при управлении запасами сырья и комплектующих в промышленных компаниях
Elyashevich I., В кн.: Тренды управления экономическими системами.: М.: Русайнс, 2024. С. 295–305.
The chapter substantiates the need to organize effective interaction between logistics and marketing, in terms of responsibility for sales, as well as the development and implementation of a strategy for the company's behavior in the market. To meet the needs of customers, the company must have resources, including material ones. The more such resources a ...
Added: January 20, 2025
Организация инновационных проектов в экономике догоняющего типа
Tsiteladze D., Chilipenok Y., Gaponova O., М.: ИНФРА-М, 2025.
The monograph is devoted to the organization of innovative technological projects in regional innovative systems with a catch-up type of economy. The book shows that the organization of innovative technological projects in regional innovative systems with a catch-up type of economy relies on the development of cooperation between subjects of innovative activity. The development of ...
Added: January 15, 2025
Rethinking Innovation Management—How AI Is Changing the Way We Innovate
Füller J., Tekic Z., Hutter K., The Journal of applied behavioral science 2024 Vol. 60 No. 4 P. 603–612
This paper examines the transformative impact of Artificial Intelligence (AI) on innovation management, highlighting the profound organizational shifts necessary to fully leverage its potential. As AI adoption surges, organizations face unprecedented opportunities to accelerate their innovation processes, from early trend identification to product diffusion. However, realizing these benefits requires a comprehensive strategic alignment. This includes ...
Added: October 23, 2024
Футбольный менеджмент в Азербайджане: от кризиса роста – к новым стратегиям эффективности
Altukhov S., Асташкина В. А., Экономика и управление в спорте 2024 Т. 4 № 2 С. 107–124
The article examines the main managerial problems of football as a system in Azerbaijan. The results of the study reveal significant managerial shortcomings and offer a discussion of solutions and relevant recommendations based on international experience and interviews with experts in the field of sports management in Azerbaijan. The article analyzes the current situation in ...
Added: July 20, 2024
Исследование маркетинговых факторов, влияющих на приобретение мужских костюмов
Туханова В. Ю., Андреева Е. Г., Степанов И. О., Известия высших учебных заведений. Технология легкой промышленности 2024 № 1
В статье представлено исследование потребительских свойств изделий, влияющих на покупку мужских костюмов. Проведена оценка значимости с учетом статуса респондента (потребитель, производитель, продавец). Сопоставлены средние оценки характеристик мужских костюмов с учетом пола и возрастной категории респондентов. Статистическими методами анализа данных установлены потребительские предпочтения при выборе классических мужских костюмов. ...
Added: May 15, 2024
Анализ транспортной доступности жилищных комплексов г.Москвы на основе геоинформационной базы данных
Mkhitaryan S., Sidorchuk R. R., Skorobogatykh I. et al., М.: Русайнс, 2023.
The monograph is devoted to the issues of methodological support for rating residential capital facilities in large cities based on transport accessibility criteria. To solve the rating problem, a set of comprehensive assessments is required, including transport accessibility. The basis for this kind of research is geomarketing, which is based on the use of geographic ...
Added: February 4, 2024
Социокультурные особенности потребительского поведения японской молодежи: от традиционной парадигмы к современным трендам
Morozova V., Реунова В. А., Японские исследования 2023 № 4 С. 81–93
This article analyzes a range of sociocultural aspects that influence the formation, development and dynamics of consumer behavior among youth in contemporary Japanese society. The authors note that, while the modern context (technology, media) influences the consumer behavior of Japanese youth, traditional values and orientations continue to have an impact on it. The theoretical and ...
Added: January 25, 2024
Применение показателей уровня готовности технологий при планировании комплексных научно-технологических проектов в авиастроении
Sukharev A., Власенко А. О., Экономика науки 2020 Т. 6 № 1-2 С. 52–61
Article describes the approach to selection of technology development directions during planning of complex science and technology programs in aviation. The approach involves identifying (1) product requirements, (2) alternative product concepts to meet the requirements and (3) technology portfolios and their comparison by risks, costs and time required to reach implementation readiness status. The results ...
Added: December 5, 2023
Метод формализации выбора вариантов реализации комплексного научно-технологического проекта (на примере планирования разработки технологий создания перспективных региональных самолетов)
Sukharev A., Власенко А. О., Друкеровский вестник 2019 № 4 С. 126–139
An approach to the selection of alternative complex scientific and technology projects planning based on the use of formalized execution time and relative risk of the project criteria within the methodology of roadmaps is considered. Application of the approach is demonstrated in relation to the evaluationand comparison of the alternative variants of the advanced commuter ...
Added: December 5, 2023
The dead end of classical innovation management and unsustainable innovation
Meissner D., Harms R., Kratzer J. et al., Technovation 2024 Vol. 129 Article 102916
Innovation management emerged as an academic field, raising considerable attention among scholars and practitioners. So far, most inquiries on these matters concentrate on innovation generation, process management, and application diffusion, with little emphasis on sustainability and societal aspects. In turn, sustainable development approaches became mostly standalone research fields with little overlap with the management of ...
Added: November 28, 2023
Маркетинг новых продуктов
Artemyeva M. V., Fomenkov D. A., Н. Новгород: Нижегородский государственный технический университет им. Р.Е. Алексеева, 2022.
The textbook is intended for students and undergraduates, as well as for teachers. It includes all the components necessary for studying the discipline "Marketing of new products", including theoretical knowledge and materials for practical classes in the main sections of the discipline. The manual discusses modern tools and approaches used in the marketing of new products, ...
Added: October 20, 2023
Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023
Springer Publishing Company, 2023.
Springer Proceedings in Business and Economics brings the most current research presented at conferences and workshops to a global readership. The series features volumes (in electronic and print formats) of selected contributions from conferences in all areas of economics, business, management, and finance. In addition to an overall evaluation by the publisher of the topical ...
Added: August 11, 2023
Managing innovation in the era of AI
Tekic Z., Füller J., Technology in Society 2023 Vol. 73 Article 102254
This paper conceptualizes how artificial intelligence (AI) may impact the way companies innovate and manage their innovation process. A research framework we use in investigation builds upon three pillars – data, new tech, and talent. Based on it, we map and discuss changes for organizations applying AI in innovation management. We conceptualize innovation management in ...
Added: April 30, 2023
Дайджест "Новое в менеджменте. Главные идеи менеджмента 2023"
Katkalo V., Вербицкая Ю. Е., Фуколова Ю. В. et al., М.: [б.и.], 2023.
Настоящий дайджест является первым изданием в серии "Новое в менеджменте" Высшей школы бизнеса НИУ ВШЭ. Он представляет собой обзор главных тенденций и идей в области менеджмента, о которых в 2022-23 годах писали ведущие зарубежные исследователи, консультанты, теоретики и практики. При подготовке дайджеста авторы проанализировали несколько сотен исследований, аналитических отчетов, интернет-публикаций, а также материалы ведущих мировых ...
Added: April 27, 2023
Модель оценки вовлеченности жителей в реализацию масштабных событий региона
Кузменко Ю. Г., Sazhina A., Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 2023 Т. 17 № 1 С. 152–158
The purpose of the study is to develop and scientifically substantiate a methodological approach to modeling the processes of involvement and assessing the degree of willingness of residents to participate in co-production in the framework of territory marketing. The subject of the study is the organizational and economic relations that arise during the formation and ...
Added: April 14, 2023
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit