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Актуальные вызовы для немецкого бизнеса на российском рынке
The article explores the reaction of leading German companies in the Russian market after the start of the special military operation on the territory of Ukraine. The author considers it especially important to consider the decisions of firms in the general context of the winding down of German business activities after 2014. It is shown that after the end of the acute phase of the pandemic, trade and economic cooperation between Russia and Germany demonstrated a tendency to recover. However since 24 February 2022 German companies generally supported anti-Russian sanctions. There has been only a small number of exceptions has become one of the most hotly debated firms' situations. The paper describes the conceptual typology of firms' decisions - “exit”, “activity compression”, “stabilization - continuation” of work in the difficult environment. The author concludes that the long-term trajectory of the real actions of German companies has fundamentally changed. Based on analysis, the paper revealed the foundation of pragmatic market relations erode in the German foreign economic policy in Russia towards politicized decisions. This explains why German companies declare their willingness to pay. Recently, during the joining of Crimea, groups of lobbyists from the German economy still fought to maintain their usual contacts, now they have practically been reduced to nothing.