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Постановка системы внутреннего маркетинга в компании: концептуальные подходы и возможности реализации на практике
С. 84–94.
Panteleeva E., Соустин Н. Ю.
In book
Ч. 1. Вып. 3. , М.: Издательский дом НИУ ВШЭ, 2011.
Юргелас М. В., Соловьева А. И., Алмаев П. С., Бизнес. Общество. Власть 2025 № 3 (57) С. 247–263
The article examines how digitalization reshapes employee engagement, focusing on young professionals. We synthesize major models (Kahn, Gallup, JD-R, UWES) and report results from a mixed-methods study. Findings show that digital channels alone cannot sustain engagement without practices of recognition and inperson interaction; respondents report symbolic invisibility and technostress. A distinctive contribution is the presentation ...
Added: February 24, 2026
Kabalina V., Макарова А. В., Организационная психология 2022 Т. 12 № 3 С. 110–137
The popularity of the concept of employee engagement in the scientific community has grown significantly over the past few decades, many large companies have implemented it in practice, conducting regular engagement surveys. However, there is still no common understanding of the essence of this phenomenon, what it consists of, what factors influence its formation and ...
Added: September 30, 2022
Natalia V. Volkova, Maria S. Plakhotnik, Journal of Marketing for Higher Education 2023 Vol. 33 No. 2 P. 245–263
This study examined challenges of employing university culture as a mechanism to increase commitment to the internationalization strategy among university internal stakeholders. Data were collected from a sample of 235 students, faculty, and staff from a top-ranked university in Russia. The study showed a misalignment between internal marketing and university internationalization strategy. The results suggest ...
Added: June 23, 2021
Panteleeva E., В кн.: Маркетинг-менеджмент : учебник и практикум для бакалавриата и магистратуры.: М.: Юрайт, 2018. Гл. 12 С. 247–273.
Перед вами — первый российский учебник по дисциплине «Маркетинг-менеджмент». В нем раскрываются основы маркетинга в XXI в., клиентоориентированность, брендинг и другие темы, знание которых будет полезно как студентам (бакалаврам и магистрам), так и практикующим менеджерам и маркетологам. Вы познакомитесь с особенностями интернет-маркетинга, отношений со стейкхолдерами и создания идей для новых продуктов и услуг. ...
Added: September 29, 2020
Kazakov S. P., Oyner O. K., Экономика и управление в машиностроении 2019 Т. 65 № 5 С. 20–22
This paper addresses the research question relevant to the marketing concept implementation efficacy grounded on the market orientation theory, in this paper we analyse the antecedents of its bifurcation into a conceptual dyad that comprises external and internal market orientation; this conceptual study justifies incorporation of information and communication technologies in every construct of the ...
Added: March 6, 2020
Oyner O. K., Lipsits I. V., Panteleeva E. et al., М.: ИНФРА-М, 2020.
Customer centricity is one of the most discussed marketing concepts nowadays. The monograph focuses on a wide range of issues: from cultural and consumer trends, evolution of the concept of customer orientation to methods of assessment of customer centricity, customer retention technologies, and role of personnel in building a customer-cenric company.
The monograph is intended for ...
Added: October 30, 2019
Lipatov S., В кн.: ФУНДАМЕНТАЛЬНЫЕ И ПРИКЛАДНЫЕ ИССЛЕДОВАНИЯ СОВРЕМЕННОЙ ПСИХОЛОГИИ. Результаты и перспективы развития.: М.: Институт психологии РАН, 2017. С. 1847–1854.
The article deals with the problem of understanding the constructs "employee engagement" in scientific and practical literature. It is shown that the concept of "organizational commitment", "organizational citizenship behavior", "organizational identification" and "work engagement" are often seen as overlapping with the construct of "employee engagement." There is also the diversity of concepts describing the relationship ...
Added: February 16, 2019
Lipatov S., Вестник Московского университета. Серия 14: Психология 2016 № 3 С. 73–80
The article discusses the problem of understanding the construct of “employee engagement in the organization” in scientific and practical literature. It is shown that the concept of “organizational commitment”, “organizational citizenship behavior”, “organizational identification” and “work engagement” are often seen as overlapping with the construct of “employee engagement in the organization”. There is also a variety of concepts describing the ...
Added: February 16, 2019
Smirnov P., Организационная психология 2019 Т. 9 № 1 С. 81–95
The article deals with the theoretical approaches to the employee engagement typology in scientific literature, as well as the problem of taking into account individual and organizational levels of employee engagement in managerial decision-making. The purpose of the article is to identify the distinctive features of the two types of employee engagement proposed in scientific ...
Added: October 6, 2018
Smirnov P., Вестник ВШКУ 2018 № 5 С. 112–118
Employee engagement is a well-known concept that has become one of the main issues of modern management. Since high employee engagement brings competitive advantage according to a number of academic and consulting studies, organizations are making considerable efforts to create a supportive environment for employees, contributing to their achievements and career growth. Within the framework ...
Added: October 6, 2018
Abrosimova E. B., Свиридова Л. В., Вестник Пермского государственного технического университета. Социально-экономические науки 2016 № 4 С. 288–298
Рассмотрены основные понятия, принципы и инструменты бережливого производства, обоснована необходимость их применения на предприятиях сферы услуг, проанализированы причины низкой вовлеченности персонала в процесс развития организации. Приведена оценка влияния вовлеченности персонала в процесс внедрения инструментов бережливого производ- ства как системы постоянного самосовершенствования предприятия. Выявлены индикаторы вовлеченности и разработаны рекомендации по ее повышению. В процессе внедрения береж- ...
Added: February 3, 2017
Novatorov E. V., Journal of Park and Recreation Administration 1998 Vol. 16 No. 3 P. 58–86
Executive Summary: The paper develops and demonstrates the use of a comprehensive audit for evaluating the effectiveness of external marketing, internal marketing, and service quality in the context of a recreation center. The inclusion of internal marketing and service quality in the audit represents an extension of existing audit frameworks in the recreation field that ...
Added: January 20, 2017
Novatorov E. V., Managing Leisure 1997 No. 2 P. 1–16
The study examined the potential of importance-performance analysis for evaluating employee
satisfaction. The technique was originally designed to me asure external customer
satisfaction. However, the similarity of several concepts underlying customer-organization
and employee-oganization relationships, suggested that the method would be appropriate for
use in the context of internal marketing. The concept of internal marketing has emerged ...
Added: January 20, 2017
Cheglakova L. M., Kabalina V., Вестник Нижегородского университета им. Н.И. Лобачевского. Серия: Социальные науки 2016 № 1(41) С. 121–128
The article reviews the extant approaches in psychology and human resources management to the concept “employee engagement”. Authors consider its evolution and offer to narrow and specify the concept with accent on its behavioural component, namely, normative and above-norm behavior in the concrete organizationEmpirical part of the article is based on results of a survey ...
Added: June 20, 2016