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ПРОДВИЖЕНИЕ ТОВАРОВ В СОЦИАЛЬНЫХ СЕТЯХ С ПОМОЩЬЮ ПРИВЛЕЧЕНИЯ ЛИДЕРОВ МНЕНИЙ
Кузнечно-штамповочное производство. Обработка материалов давлением. 2021. № 10. С. 39–47.
Володин А. А.
Companies operating in the Russian market, especially the metallurgical complex, support their traditional approaches in the field of influence marketing, inviting celebrities to support their brands. At the same time, digital models appear in various markets as opinion leaders (influencers). Virtual opinion leaders are a new phenomenon in social networks. Comparisons between real and virtual opinion leaders at the first three stages of adopting AIDA consumer behavior are made, namely at the stages of primary interest in influencers, account, interest in a product on a social network page, desire to buy a product. The study showed that a lower level of trust in a virtual person as an expert in the market does not affect the intention to buy a product. The results of the study can be used when making decisions about working with opinion leaders.
Gurkov I. B., Kossov V. V., Filinov N. et al., / NRU Higher School of Economics. Series MAN "Management". 2026. No. N/A.
This research note is devoted to assessing the socioeconomic impact of sanctions of sanctioned countries and uses the data on Russia in 2022-2024. We use for the analysis four fundamental socioeconomic parameters-the expected length of life of males at birth, the misery index (Okun's index), the level of Gross Domestic Product at purchasing parity prices, ...
Added: June 11, 2026
Evdokimenko A., Strizhova E., Сотникова Е., М.: [б.и.], 2022.
В рамках нашего исследования мы опросили более 800 сотрудников и 50 экспертов, провели интервью с представителями нескольких десятков компаний, чтобы понять, как сотрудники и работодатели воспринимают корпоративное обучение. Исследование состоит из трех блоков. В первом мы рассказываем об эволюции корпоративного обучения: с чего оно начиналось, как менялось и как развивается сейчас. Второй блок посвящен анализу ...
Added: June 11, 2026
L.: Bloomsbury Academic, 2026.
The book focuses on the concept of “socialist market, a cornerstone of political economy in Soviet-type societies undergoing economic reforms from the 1950s onward. Encouraged by the success of non-capitalist mixed economies, market reformers (also called 'market socialists') offered the communist ruling elites a remedy for the persistent crises of the planned economy. Besides optimal planning and ...
Added: June 10, 2026
Portanskiy A., Мировая экономика и международные отношения 2026 Т. 70 № 5 С. 44–53
The article examines Trump’s tariff policy, proclaimed at the beginning of his second presidential term and its negative impact on the stability of the global economy. It is emphasized that the practice of manipulating import duties used by the Trump administration fundamentally contradicts the basic ideas on which the Multilateral trading system has been built since the early 1940s, in particular, predictability of mutual ...
Added: June 9, 2026
Национальные рейтинги ответственного бизнеса России и Китая: сравнительный анализ и прогноз развития
Krivokhizhin O., Vukovic N., Smirnova V., Стандарты и качество 2026 № 5 С. 105–109
The issues related to the national responsible business ratings of China and Russia are examined, their common features and significant differences are highlighted. The quantitative and qualitative analysis of data from the Russian national EPS rating for 2025 and the Chinese corporate social credit system (CSCS) rating were used. The study revealed that Russia and ...
Added: June 9, 2026
Pishnyak A., Khalina N., Nazarbaeva E. et al., Вопросы экономики 2026 № 6 С. 58–74
The article presents the results of a study examining the relationship between time and monetary expenditures among Russian households across different spheres of consumption. Drawing on data from a nationwide population survey combining questionnaire-based information with time-use diaries, the study demonstrates that, depending on the specific sphere of consumption, time and money may function either ...
Added: June 8, 2026
Matveeva N., Ferligoj A., Batagelj V., Scientometrics 2026 P. 1–20
Scientific collaboration among universities is traditionally studied by counting coauthored papers with different types of partners. Under this approach, the internal mechanisms of collaboration remain hidden and, without additional normalization, the results can be biased. In our study, we apply co-authorship network analysis to examine collaboration structures within university research networks. We use OpenAlex data ...
Added: June 8, 2026
Nagernyak M., Ter-Akopov S., Voronina N. et al., Вопросы экономики 2026 № 6 С. 75–96
A reliable evaluation of the population's socioeconomic behavior must consider "overlapping activities," which is reflected in combining leisure with other tasks. Based on data from the HSE Economic Behavior of Households research project, the paper examines patterns of overlapping leisure consumption in contemporary Russian society. The authors evaluated the frequency and amount of overlapping leisure ...
Added: June 8, 2026
Kazun A., Вопросы экономики 2026 № 6 С. 5–30
Проанализированы факторы выживаемости малого и среднего предпринимательства в России на данных о 5,22 млн юридических лиц на основании реестра МСП, финансовой отчетности RFSD и сведений ЕГРЮЛ о собственности и управлении. Прекращение деятельности разделено на четыре типа: реорганизация, вероятное банкротство, исключение ФНС и прочая ликвидация. Модели Кокса дают два результата. Во-первых, кажущееся преимущество малых и средних ...
Added: June 6, 2026
Gershman M., Brambila F., Bredikhin S. V. et al., М.: ИСИЭЗ ВШЭ, 2026.
The monograph presents the results of a comprehensive analysis of trends in science and technology policy, as well as strategies and practices of public administration in this sphere in foreign countries, conducted by the Institute for Statistical Studies and Economics of Knowledge (ISSEK) of the National Research University Higher School of Economics.
Current global trends in ...
Added: June 5, 2026
Zhuravleva T., Afanasev K., Journal of Economic Interaction and Coordination 2026 P. 1–23
Punishment plays a crucial role in driving norm change by incentivizing compliance with evolving shared normative expectations. Punitive measures typically encompass two components: a communicative effect, which delineates inappropriate conduct, and an institutionalized procedure that facilitates sanction enforcement. This study specifically investigates the latter dimension, examining how the mere existence of a punishment institution influences ...
Added: June 5, 2026
Sinitsyn M., Весь мир, 2025.
The global transportation sector is undergoing a major transformation associated with the transition to a low-carbon economy and the expanded use of alternative energy sources. In recent decades, the substitution of petroleum-based motor fuels with their substitutes – primarily biofuels and electric power (electric vehicles) – in light-duty road transport has accelerated. Public policy at ...
Added: June 5, 2026
Идея-Пресс, 2026.
The year 2025 was marked by deepening contradictions between the leading world powers in world politics and economics. The dominant paradigm is the transition of the world's leading players, primarily the United States, to fierce competition in order to promote and realize national interests. In this context, political polarization has increased in many countries of ...
Added: June 5, 2026
Sinitsyn M., Экономика строительства 2025 № 10 С. 265–268
This article analyzes recent trends in the global fuel cell electric vehicle market, including declining sales and weakening government incentives, China's support for the development of hydrogen-powered trucks. It shows that the purchase price and fuel costs of hydrogen vehicles are higher than those of diesel and electric vehicles. Hydrogen from coal and natural gas ...
Added: June 5, 2026
Sinitsyn M., Анализ и прогноз. Журнал ИМЭМО РАН 2025 № 3 С. 25–35
The article assesses life-cycle greenhouse gas emissions of internal combustion engine vehicles and battery electric vehicles including emissions from production, operation, maintenance, battery replacement and disposal. The author uses data on the carbon intensity of electricity generation in the European Union, USA and China – leaders in global energy transition – to estimate greenhouse gas ...
Added: June 5, 2026
Вьюнова В. А., Kozhemyakin E., Знак: проблемное поле медиаобразования 2026 Т. 1 № 59 С. 15–26
This article is devoted to the possibilities of semiotic analysis of the value aspects of advertising creatives. The main emphasis is placed on the study of the potential of the semiotic square of A.J. Greimas as a method of analyzing advertising materials. Despite its powerful analytical potential, this tool is rather poorly used in advertising research, ...
Added: November 20, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 98 С. 193–207
The study aimed to adapt and validate the Brand Addiction Scale (BASCALE) for use with a Russian-speaking sample. Brand addiction was conceptualised as a psychological state involving excessive attachment to a brand, characterised by emotional, cognitive and behavioural involvement, and constant urges to possess the brand’s products. The research was conducted in two stages. In ...
Added: October 12, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 96 С. 230–240
Modern marketing strategies and advertising have a significant role in fostering consumer
loyalty towards certain brands. However, when the relationship with a brand is strengthened,
consumption becomes more a means of self-identification than a tool to satisfy needs, thereby
acquiring characteristics of behavioral addiction. Despite the extensive research conducted on
brand loyalty, demonstrative and compulsive consumption, the phenomenon of ...
Added: October 11, 2025
Coates D. C., Feddersen A., Naidenova I. N. et al., International Journal of Sport Finance 2025 Vol. 20 No. 3 P. 147–161
The investigation of the dynamics of brand strength can help managers to build a marketing strategy with the focus on increasing customer loyalty and retaining customers in periods of decline. We investigate brand dynamics, specifically evolution of customer loyalty, using data on football clubs in nine European football leagues. The first stage of our analysis ...
Added: September 18, 2025
Artyushina E., Цой О. И., Информационное общество 2025 № 3 С. 24–34
Статья анализирует информационные каналы, используемые косметическими компаниями для продвижения продукции. Основным источником информации для международных рынков являются социальные сети и рекламные акции с участием знаменитостей. Российские компании часто применяют стратегию бенчмаркинга, заимствуя зарубежныепрактики. Вызывает сомнениецелесообразностьтакого подхода из-за различий на локальных рынках.В рамках исследования, проведенного ...
Added: July 3, 2025
Pozhidaeva E. V., Karamalak O., Вестник Новосибирского государственного университета. Серия: Лингвистика и межкультурная коммуникация 2024 Vol. 22 No. 3 P. 152–164
In spite of the growing attention to brand research in recent years, few studies have sought to investigate a brand identity and its web-representation to better understand how it communicates its dispositional characteristics and how it is perceived by customers.
The authors generate new insights and research propositions in a case study of the Russian women's ...
Added: October 29, 2024
Valeriia Kholkina, Elizaveta Chesnokova, Elena Zelenskaya, Journal of Product and Brand Management 2025 Vol. 34 No. 1 P. 104–118
Purpose
Virtual influencers are a growing trend in digital marketing strategies. This paper aims to compare the impact of virtual and human influencers on Gen Z consumer outcomes (Source Trust, Intention to Follow, Word-of-Mouth and Brand Attachment).
Design/methodology/approach
The authors surveyed young consumers (N = 317) in Europe and the CIS. The data are analyzed through Welch’s t-test and partial least ...
Added: October 28, 2024
Kusraeva O., Бюджет 2023 № 12 С. 6–8
В современных условиях любые территории находятся в состоянии глобальной конкуренции друг с другом. Каждая стремится привлечь больше ресурсов, туристов, инвестиций, компаний, квалифицированных специалистов. В таких условиях жизненно необходимым становится приобретение уникальности, чтобы преобразовать себя из рядовой точки на карте в интересную и привлекательную локацию. Люди, ресурсы и компании могут перемещаться через международные границы, но должно быть что-то, что стимулирует привлечение этих потоков. Вне зависимости от площади ...
Added: January 8, 2024
Yefanov A., Осокин А. А., Известия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры 2023 Т. 29 № 4 С. 12–20
The purpose of the study is to substantiate the influencer as a special sociocultural category in modern media communications. A set of methods is used: case study; comparative analysis; sociocultural modeling; secondary analysis of statistical data. The theoretical and methodological basis of the study is P. Lazarsfeld’s model of two-stage communication, A. Flier’s theory of cultural ...
Added: January 7, 2024