Сопротивление цифровой трансформации компании: роль социального капитала. Часть 1

Труды Института системного анализа Российской академии наук. 2022. Т. 72. № 1. С. 15–25.

К.А. Багратиони, Волков О. С., Прилипко А. Г., Урвачев С. А.

This paper thematizes the change in employee’s social capital after management rebuilt the organization
towards a platform business. This paper thematizes a project for the digital transformation of a company: the
transition of a large logistics operator into a platform. The company embraced digital technologies in an attempt
to increase its efficiency and to win back market shares. The firm had regional business units throughout Russia’s
vast territory, which were accustomed to a very high degree of freedom in doing business. Managers established
preferential contacts with individual haulers which now had to follow enterprise-wide rules imposed by the
underlying information system. It is concluded that in case of such deep-rooted change as converting into a
platform it is unavoidable that social capital is connected with former procedures will be destroyed. Therefore,
the resistance to change is attributable to an immediate loss in social capital that the company fails to rebuild.

Keywords: социальный капитал, инновации, social capital, innovation, organizational change, организационные изменения, цифровые платформы, digital platforms, цифровая трансформация, digital transformation