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Зачем маркетологу математика, или работающие способы оценки эффективности рекламы
Реклама: теория и практика. 2021. № 2. С. 150-159.
Ивановская Н. Б.
L. : CRC Press, 2020
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia.
The contributions deal with various interdisciplinary research topics, ...
Added: June 22, 2020
Evstafiev D., Банковское дело 2019 № 3 С. 10-16
The development of modern informational society based upon the technologies of the integrated communications creates the new opportunities for the development of the sector of finances. At the same time specific and potentially risky trends emerge. ...
Added: March 21, 2019
Evpak E., М. : Ridero, 2021
The book provides recommendations to new media producers about how to produce music for audiovisual content. ...
Added: May 12, 2021
В : Lohvinau, 2018
Belarusian Yearbook 2018 is a comprehensive analysis of the key developments in the main sectors of the state and society in 2017. The main processes underlying the political agenda in 2017 were the gradual withdrawal from recession amidst favorable terms of foreign trade, settlement of some discrepancies in the relationship with Russia, and conspicuous attempts of the Belarusian authorities to adapt ...
Added: February 15, 2019
Ratnikova T. A., Сергеева Е. С., Прикладная эконометрика 2010 № 4(20) С. 102-118
On the basis of the data set for Claude Monet's pictures, sold on large auctions worldwide from April, 1997 till December, 2009, it is estimated hedonic regression model. We model the works price on the base of the number of its characteristics, such as: the size of a picture, techniques of execution and a material ...
Added: October 19, 2012
Vasilkovsky S., Вестник международных организаций: образование, наука, новая экономика 2020 Т. 15 № 4 С. 196-203
Online platforms assumed an important role in the economy and society. They have brought significant benefits to consumers, businesses and governments, for example, by helping them more efficiently interact with significant number of people, trading partners and clients as well as provide government services. In the review the author observes reports of the Organization for ...
Added: March 2, 2021
Пермь : Пермский национальный исследовательский политехнический университет, 2018
Учебно-методическое пособие подготовлено авторами на основе опыта преподавания эконометрики студентам экономического факультета Пермского государственного национального исследовательского университета и факультета экономики, менеджмента и бизнес-информатики Национального исследовательского университета «Высшая школа экономики» (Пермь).
Изложены основные сведения по разделам курса «Эконометрика» в доступной табличной форме. Помимо необходимого теоретического материала приведено много примеров практического применения теоретических результатов. Большое количество практических примеров, приложений и статистических таблиц, ...
Added: December 5, 2018
Solodikhina A., Солодихина М. В., Современная конкуренция 2021 Т. 15 № 2 С. 132-143
The modern economy is in dire need of innovators who can design the technological image of the future. The best way to train future specialists in technonatural recognized as a project-based approach, augmented business education. But research has shown that in Russia, project activity in its existing forms does not fulfill its main functions: it ...
Added: May 11, 2021
Алматы : Экономика, 2011
В монографии рассматривается применение методов многомерного статистического анализа и эконометрики в социально-экономической сфере в России и Казахстане. Особое внимание в работе уделяется анализу построенных моделей и экономической интерпретации полученных результатов ...
Added: March 19, 2013
Лау Д. Ф., М. : Эксмо, 2017
The author teaches to awaken creativity in oneself, using emotions as a factor of motivation, explains the concept of critical thinking, gives the reader tools to add / edit publications to increase the clarity and rationality of their own judgments, and also shows where a particular theory is applicable ...
Added: October 8, 2018
Grishchenko N., / SSRN. Series 4045091 "Research Paper Series". 2022.
In this article, we measure the relationship between various types of the Internet use, digital divide and the social capital of users. We use panel data from a Russian longitudinal monitoring survey for 2012-2018. Fixed effect logit model is applied. The results of the regression show that the purposes of using the Internet have different effects ...
Added: November 4, 2022
Балдин Е. В., Насальский Д. Н., МГИМО-Университет, 2013
Учебные материалы предназначены для закрепления информации, освещаемой на лекциях и семинарах, подготовки практических заданий, базовой подготовки к экзамену/зачету, дают ориентиры по поиску литературы и более глубокой проработке основных тем. ...
Added: February 11, 2023
Kazun A., Kazun A. D., Вестник общественного мнения. Данные. Анализ. Дискуссии 2019 Т. 128 № 1-2 С. 137-146
В настоящей статье анализируются публикации в пяти ведущих печатных изданиях каждой из стран Большой двадцатки (G20) за 2018 г. На основе ресурса Factiva была собрана база данных о числе взаимных упоминаний стран мира в национальной прессе на 13 языках. Сетевой анализ полученных результатов позволяет определить место России относительно других стран мира, оценить взаимность интереса между ...
Added: July 23, 2019
Белова Е. Д., Латинская Америка 2019 № 10 С. 71-84
Author analyzed the world distribution of the key awards of 15 leading film festivals according to the FIAPF (fr. Fédération Internationale des Associations de Producteurs de Films) for all years of carrying out. It is not only the representation of the countries but the chronology and factors of it’s appearing among the winners. Certain Latin ...
Added: October 7, 2019
Artyushina E., Информационное общество 2019 № 1-2 С. 61-68
The article contains the results of consumer attitude study to the automation of communication in the telecommunications market. Four options of interaction between consumer and the company are discovered. The zero hypothesis that consumers are not satisfied with the practice of introduction of answering machines is formed and based on the study results is confirmed. ...
Added: September 24, 2019
Пенза : МЦНС "Наука и просвещение", 2020
Настоящий сборник составлен по материалам XX Международной научнопрактической конференции «European Scientific Conference», состоявшейся 17 мая 2020 г. в г. Пенза. В сборнике научных трудов рассматриваются современные проблемы науки и практики применения результатов научных исследований. Сборник предназначен для научных работников, преподавателей, аспирантов, магистрантов, студентов с целью использования в научной работе и учебной деятельности. Ответственность за аутентичность ...
Added: August 17, 2020
Poznan : Poznan University of Economics and Business and E4 Conferences , 2018
TAKE 2018 follows with success the two previous editions. We gather 60 papers, presented by scholars from 15 countries which address the complex relation between theory and applications in the realm of the knowledge economy. We address specific aspects of knowledge management, human resource development and management, intellectual capital and many other scientific areas relevant for the economy of today. We hope these proceedings will summarize and illustrate well what happened in the conference and look forward for next years’ edition. ...
Added: October 26, 2018
Vakulenko E., Ratnikova T. A., Furmanov K. K., М. : Юрайт, 2020
Данное учебное пособие посвящено описанию примеров решения типичных прикладных задач с помощью программных кодов, написанных для эконометрического пакета Stata. В пособии показано на примерах оценивания эконометрических моделей по разнообразным типам данных, как можно более эффективно пользоваться возможностями пакета Stata при построении регрессионных моделей, их тестировании и визуализации полученных результатов. На современном российском книжном рынке в ...
Added: February 12, 2020
Kosova E., Инновации и инвестиции 2020 Vol. 4 P. 251-254
Today, the ability of companies to continuously stay in touch with the user by developing two-way communication begins to play a vital role. Under these conditions, chatbots come to save the day. This article depicts the main advantages of chatbots as a means of interaction between the company and the client on the example of ...
Added: June 1, 2021
М. : Энциклопедия, Инфра-М, 2018
The New Russian Encyclopedia is a fundamental reference publication in 18 volumes that characterizes nature, population, economy, history, science, art, technology and other important aspects. Contains about 60,000 articles, about 30,000 biographies, about 15,000 color illustrations, maps, charts, diagrams, tables. Leaves since 2003. ...
Added: October 26, 2018
Sorokin D., Бизнес. Общество. Власть 2020 № 35 С. 147-165
In modern political realities, the number of local conflicts between countries is growing, which leads to increasing attention from the governments of these countries to creation and improvement instruments of foreign policy pressure on rebellious states. Current practice shows that sanctions as a way of economic pressure continue to be used by democratic countries as ...
Added: May 22, 2020
М. : Энциклопедия, Инфра-М, 2017
The New Russian Encyclopedia is a fundamental reference publication in 18 volumes that characterizes nature, population, economy, history, science, art, technology and other important aspects. Contains about 60,000 articles, about 30,000 biographies, about 15,000 color illustrations, maps, charts, diagrams, tables. Leaves since 2003. ...
Added: October 31, 2018
М. : Энциклопедия, Инфра-М, 2018
The New Russian Encyclopedia is a fundamental reference publication in 18 volumes that characterizes nature, population, economy, history, science, art, technology and other important aspects. Contains about 60,000 articles, about 30,000 biographies, about 15,000 color illustrations, maps, charts, diagrams, tables. Leaves since 2003. ...
Added: October 28, 2018
Kulinicheva E., Transformative Works and Cultures 2021 No. 36
Abstract—This paper considers sneakerheads, or sneaker collectors and enthusiasts, as fans. It explores both them and their participatory culture, developing a new approach to researching sneakerheads: I here conceptualize sneaker collecting as an object-inspired fandom to highlight the difference between sneaker fandom and other object-oriented fandoms. This paper demonstrates that sneaker collecting is about both ...
Added: September 15, 2021