СТРАТЕГИИ УБЕЖДЕНИЯ В БЛОГАХ РОССИЙСКИХ ПОЛИТИКОВ РАЗНЫХ ПОКОЛЕНИЙ

Slavia Orientalis. 2021. Т. LXX. № 1. С. 213–229.

Balakina Y. V., Федоровцева А. В.

The relevance of the study is explained by the growing popularity of political Internet, thanks to which all politicians, regardless of age and status, are able to address the audience directly without resorting to intermediaries such as the media. Taking into account the main goal of political communication ˗ the manipulation of public consciousness, it seems especially relevant to find out by what persuasive strategies politicians manipulate public opinion and convince the audience of the correctness of their judgments using the opportunities of the political Internet. Thus, in the present study, an attempt has been made to answer the question whether there are differences in the strategies and tactics of persuasion used in the personal blogs of two generations of politicians. Using the methods of computer linguistics, ten personal blogs of politicians of different ages were analyzed. The study found that both young and more experienced politicians with varying degrees of intensity resort to employing all the analyzed strategies and persuasion tactics. The most popular tactics found in the blogs of the younger generation of politicians were the call-for-action tactics, and in the blogs of the older ones - the tactics of incrimination.

Keywords: blogs, блоги, digital political communication, persuasive strategies, argumentative strategy, discrediting strategy, цифровая политическая коммуникация, стратегии убеждения, аргументативная стратегия, стратегия дискредитации