Эстетика [не]исчезающих переживаний: глубокая семиотика современных экранных аттракционов

Наука телевидения. 2020. Т. 16. № 2. С. 23–41.

Tulchinskii G. L.

Aesthetization is the concept of the theory and practice for understanding reality through non-utilitarian perceptions and experiences that go beyond ordinary experience.  This is the basis for the attractiveness of both artifacts of artistic creation and art as a whole – as a socio-cultural practice. The twentieth century brought the expansion of aesthetization into the sphere of everyday experience – up to mass consumption and public policy. However, today the situation has changed radically – everyday practice itself has appeared stranded on the screens of computer monitors and gadgets. Contemporary screen culture contributes heavily to a further radical transformation of aestheticization. These are two interconnected processes. The first process is associated with a change in emphasis in the translation of the content of artifacts: from the translation of a stable social significance to the fixation and translation of fluid personal emotions and experiences. The second process is associated with the acceleration of such translations, which are hardly accessible for reflection and reflection. The result is a reduction of the presentation of social life experience, his insight and understanding to the digitized data stream. Thus, the aesthetization interpretation is a serious challenge today: or aesthetization is this data stream on the screens of monitors and gadgets that make the reality "strange"; or the dates stream desubjectivation eliminates aesthetization. Thus, on the one hand, the humanitarian expertize task becomes urgent for comprehension these processes. On the other hand, if the whole world is a field of artistic comprehension, the current life presentation technologies allow us to raise the question about the revival of the parrhesia institution as a personal responsibility for participating in this presentations stream.

Keywords: глубокая семиотика, экранная культура, эстетизация, цифровизация, переживания, парресия, аттрактивность, неутилитарное восприятие