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News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

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«Игра престолов»: культурный пессимизм как рецепт успеха

Социологическое обозрение. 2020. Т. 19. № 1. С. 160–182.
Хорн А. К.
Translator: Kildyushov O.

In the narrative of Game of Thrones, a fantasy television drama, well-known elements of fantasymedia products successfully blend with their new forms. These elements connect to a specific emotional regime which refers directly to the emotional cultures of contemporary societies through its pessimistic coloring. Cultural pessimism stems from the complex, problematic situations in Europe and America which shape the context in which the television drama originated, and provides a glimpse into the social and political subconsciousness of these societies. The article attempts to reveal these situations by studying the actions and motivations of the drama’s characters, as well as the dramatized means and social framework of the action. The analysis shows that Game of Thrones can be read as a form of a cultural reworking of the experiences of the social and political upheavals in European and American societies. Cultural pessimism is a recipe for the success of this serial drama, but ultimately there is little that can counteract the destructive attitudes that dominate the cultures of contemporary Western societies

Research target: Sociology (including Demography and Anthropology Media and Communications Philosophy, Ethics, and Religious Studies
Priority areas: sociology humanitarian
Language: Russian
DOI
Text on another site
Keywords: массовая культураmass cultureтелесериалыGame of Thrones «Игра престолов» cultural pessimism television serial dramaкультурный пессимизм
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