Challenges in Business Communication: a manual for developing communication competences

Н. Новгород : Издательство Нижегородского государственного университета им. Н.И. Лобачевского, 2019.

Emelyanova N. A., Voronina Y.

The book is aimed at B1-B2 English language learners majoring in the fields of management and economics (marketing, management, enterprise management, logistics, human resource management). It includes nine chapters covering the areas relevant for building language competencies of a contemporary manager: leadership, team management, freelancing, customer care, marketing and entering new markets, advertising and branding, international cooperation. Each chapter contains active vocabulary sections, exercises for individual and group work aimed at developing professional and language skills of learners. 

The book is relevant as it provides the integrated approach to buidling professional and language skills of a manager through role plays, presentations, case studies. The tasks enable learners to develop autonomy and critical thinking skills. 

Keywords: реклама, лидерство, брендинг, маркетинг, marketing, advertising, branding, leadership, фриланс, freelance