The book is aimed at B1-B2 English language learners majoring in the fields of management and economics (marketing, management, enterprise management, logistics, human resource management). It includes nine chapters covering the areas relevant for building language competencies of a contemporary manager: leadership, team management, freelancing, customer care, marketing and entering new markets, advertising and branding, international cooperation. Each chapter contains active vocabulary sections, exercises for individual and group work aimed at developing professional and language skills of learners.
The book is relevant as it provides the integrated approach to buidling professional and language skills of a manager through role plays, presentations, case studies. The tasks enable learners to develop autonomy and critical thinking skills.
The publication is dedicated to Nikolai Ivanovich Lobachevsky (1792-1856) — a great Russian mathematician, creator of non-Euclidean geometry, a native of Nizhny Novgorod. The basis of the illustrated album is provided by copies of archival materials relating to the biographies of N.I. Lobachevsky and his contemporaries. The publication is timed to celebrate the centennial (2016) of Lobachevsky State University of Nizhny Novgorod — one of the leading Russian universities which has been bearing the name of this outstanding scientist, teacher and organizer of science since 1956. The book is intended for a wide readership.
The course addresses University students, non-native English speakers (level B2-C1) who prepare to write a Research Project Proposal of a Bachelor’s thesis in English. The manual aims to develop academic skills relevant for creating an original academic text in English in accordance with international standards of academic writing.The characteristic feature of the course is integral teaching EAP and ESP for students of economics which contributes to development of users’ English language competence in their professional area. Another peculiarity of the book is its practical approach: not only does the manual provide guidelines for writing an academic paper but it also contains a set of tasks for each part of a project proposal, practically teaching to write it by means of continuing analytical and synthesing activity throughout the course. The course also provides opportunities for autonomous learning by means of various Internet resources. The manual contains tasks for independent individual, pair or group work, and the Appendices give references to relevant Internet sites and contain necessary explanations of their use.