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Управление знаниями о клиентах в эпоху цифровизации
С. 102–106.
Мукин К. С.
Nowadays commercial organizations are often facing with necessity to better understand their clients. Today information technologies allow to create a consistent collection and consolidation of clients’ information and make possible forming of knowledge about client base and every single client. Aim of the following article is to study these processes, influence of digitalization on them, related diffi culties and application fi elds of customer knowledge.
In book
Вып. 1. , М.: Издательский дом НИУ ВШЭ, 2018.
Шарко О. В., Шарко Е.Р., Маркетинг в России и за рубежом 2026 Т. 2 № 172 С. 71–79
The paper analyses scholarly understanding of consumer behaviour in e-commerce by synthesizing recent advances in digital marketing, the dynamics of online retail platforms, and empirical models of customer interaction. The research outcomes include a detailed comprehension of the mechanisms underlying customer loyalty, empirical data on the multidimensional factors influencing platform preferences, and methodological innovations applicable ...
Added: August 26, 2026
Колбин Е. И., Кубанцева Е. В., Selskiy A. et al., М.: ИСИЭЗ ВШЭ, 2026.
The monograph represents a comprehensive interdisciplinary study devoted to a conceptual analysis of customer centricity, identifying current trends and prospects for its development in the context of intensive digital transformation.
The book presents a holistic view of the diverse issues surrounding customer centricity in corporate and public governance, with a focus on modern technologies. The monograph ...
Added: June 23, 2026
Kanaev E., Southeast Asia: Actual Problems of Development 2025 Vol. 2 No. 2 (67) P. 132–146
The article attempts to specify the extent to which Brunei can contribute to ASEAN-led digital projects and initiatives. As in the current circumstances digital support for trans-boundary cooperation is an indispensable success factor, the paper focuses on the presumable establishment of the unified digital area in Southeast Asia as an enabler of trans-boundary economic and ...
Added: August 3, 2025
Kanaev E., Garaeva A., Southeast Asia: Actual Problems of Development 2025 No. 2(67) P. 66–78
The article analyzes the possibility of making Southeast Asia a unified space of digital marketing by developing tourism global value chains (GVCs). On revealing major consumption trends in Southeast Asia, the authors discuss the extent of maturity of the digital consumer mindset in the region to finally turn to assessing the process of tourism GVC ...
Added: August 3, 2025
Pshichenko D., Инновационная наука 2024 No. 7-2 P. 40–45
This paper evaluates the effectiveness of AI-based Customer Relationship Management (CRM) systems
compared to traditional CRM systems. It examines the impact of AI integration on business operations, focusing
on automation and personalization. A comparative analysis highlights significant advantages of AI-CRM systems
in terms of customer satisfaction and operational efficiency. The study also addresses challenges, including high
implementation costs and ...
Added: March 10, 2025
Konovalov N., Gromoff A., Vladimirova A. et al., Global Journal of Flexible Systems Management 2020 Vol. 21 No. 2 P. 101–112
This paper summarizes practices of customer-driven services applied in the leading Russian bank to avoid the impact of financial sanctions (2014–2019). We show how economic sanctions and strict national policies triggered this bank to increase flexibility in customer care to attract more capital from their existing clients. The project comprised three stages: (1) to analyse ...
Added: February 27, 2024
Solovyov I., Семенихин В. А., Kushch S., Бизнес-информатика 2023 Т. 17 № 4 С. 57–72
In today’s economy based on knowledge and innovation, the development of absorptive capacity by companies is a critical aspect of business competitiveness. In this study, the tech stack of sites is considered as a specific, measurable part of the digital and innovative development of the company. In the previous literature, there is no clear answer ...
Added: December 4, 2023
Alexandrov D., М.: Финансы и статистика, 2022.
The features of the UML 2 standard in modeling business
processes and developing of distributed information systems based on the RUP technology using various CASE tools, in particular, Enterprise Architect (Sparx Systems), are considered. Modern DBMS (Oracle), multi-agent systems (JADE), web services and business process management technologies (ActiveBPEL), group work systems (Microsoft SharePoint) are described. Attention ...
Added: November 1, 2022
Chaltsev V., Коммуникации. Медиа. Дизайн 2022 Т. 7 № 3 С. 63–97
The paper examines the promotion of media projects on the Internet, which is an important issue in the context of the rapid information technology development. Firstly, the authors present the overview of previous research to develop a generalized classification of groups of promotion tools. Then, with the help of in-depth semi-sctructured interviews with the promotion ...
Added: October 11, 2022
Rutskiy V., Mousavi R., Chudopal N. et al., , in: Data Science and Intelligent Systems: Proceedings of 5th Computational Methods in Systems and Software 2021, Vol. 2.: Springer, 2021. P. 895–900.
Added: April 26, 2022
Kosova E., Инновации и инвестиции 2020 Vol. 4 P. 251–254
Today, the ability of companies to continuously stay in touch with the user by developing two-way communication begins to play a vital role. Under these conditions, chatbots come to save the day. This article depicts the main advantages of chatbots as a means of interaction between the company and the client on the example of ...
Added: June 1, 2021
Арженовский И. В., Ершов Д. Е., Мальцев К. В. et al., Научно-издательский центр "XXI век", 2019.
This publication is unique to the Russian digital marketing market. For the first time, based on a significant amount of evidence, a study of the targeted advertising market was conducted and its parameters were systematized to analyze the current situation, identify branch trends, and forecast further development. Special attention is paid to the efficiency of ...
Added: April 16, 2021
Bykovsky G., Проблемы теории и практики управления 2016
Organizational innovations which go beyond the company as such and embark its relationships with its clients are addressed. It is shown that new types of relationships between consumer and producer inevitably emerge due to tougher competition and struggle for customers’ loyalty. The author forecasts further evolution of the seller-client linkage by integrating consumers into the ...
Added: February 19, 2021
Dorofeev A., М.: КноРус, 2019.
Рассматриваютя некоторые подходы, методы и практики, благодаря которым множество людей добилось успеха, создав свой собственный бизнес в сети Интернет. Пособие рассчитано на широкий круг читателей, студентов вузов и колледжей, в основном не обладающих компетенциями в сфере информационных технологий, которым придется создавать новые товары и услуги в условиях формирующейся цифровой экономики.
Соответствует ФГОС ВО последнего поколения.
Для студентов бакалавриата направления «Бизнес-информатика», а также менеджеров в различных ...
Added: May 13, 2019
[б.и.], 2018.
The Third Conference on Software Engineering and Information Management (SEIM-2018) opens its doors to young researchers and practitioners in different areas of computer science and software engineering, providing an opportunity to present their research, discuss state-of-the-art technology and engage in useful networking. We consider SEIM-2018 to mainly focus on researchers who are just starting out ...
Added: February 13, 2019
St. Petersburg: ООО "Цифровая фабрика "Быстрый Цвет", 2017.
The Second Conference on Software Engineering and Information Management (SEIM-2017) aims to bring together students, researchers and practitioners in different areas of software engineering and information management. We consider SEIM-2017 to be a stepping stone for young researchers, which should help them familiarize with the conference workflow, practice writing academic papers, gather valuable feedback about ...
Added: November 9, 2018
Китова О. В., Bruskin S., Дьяконова Л. П. et al., М.: ИНФРА-М, 2018.
Учебник представляет собой системный взгляд на цифровой бизнес и цифровую экономику. Рассматриваются следующие темы: развитие интернет-технологий в информационном обществе, облачные вычисления, сервисы и мобильные приложения, цифровой бизнес и цифровой маркетинг, корпоративные веб-сайты и порталы, управление интернет-проектами, реинжиниринг бизнеса на основе глобальных сетевых технологий, электронные платежные системы, обеспечение безопасности цифрового бизнеса. ...
Added: July 12, 2018