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Market Research Methods in the Sports Industry
Book Market Research Methods in the Sports Industry.
L. :
Emerald Group Publishing Ltd., 2018.
Neven S., Ljubica J.
Under the general editorship: Ljubica J.
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
Lodiagin B., Petrov V., International Journal of Innovative Research and Scientific Studies 2026 Vol. 9 No. 7 P. 127–141
This study compares seven Russian regional airport public-private partnership projects to examine how governance arrangements relate to implementation performance and adaptation under uncertainty. The analysis draws on public documents, project-participant materials, industry reports, and business media available by May 2026. A qualitative multiple-case design combines thematic analysis with cross-case synthesis. The cases range from comparatively ...
Added: July 27, 2026
Pashkov S., Социологический журнал 2026 Т. 32 № 2 С. 32–44
This article discusses the methodological possibilities and specific features of constructing chain indices based on longitudinal sociological data. The relevance of the study stems from the shortage of diverse socio-economic indicators for promptly tracking fluctuations in the expectations and intentions of small business owners under heightened uncertainty. The authors show that the chain index methodology ...
Added: July 27, 2026
Slabolitskiy I. S., Экономический журнал Высшей школы экономики 2026 Т. 30 № 2 С. 215–244
This paper proposes a new approach for modeling and forecasting key indicators of Russia's foreign economic activity based on a block-based architecture of a Bayesian Vector Autoregression model with exogenous variables (BVARX). In conditions of high external uncertainty and the absence of publicly available data on the physical volumes of foreign trade since 2022, the ...
Added: July 24, 2026
Лобоцкий М. Ю., Komarov M. M., Zaramenskikh E., Бизнес-информатика 2026 Т. 20 № 2 С. 7–21
By early 2026, AI agents ceased to be experimental tools and began to be considered as a form of business process automation. Based on the analysis of in-depth interviews, an expert session, a quantitative survey of Russian companies, and sources reflecting Russian and foreign experience in the deployment of AI agents, a fivelevel maturity model ...
Added: July 24, 2026
Zhuravleva T., Afanasev K., Engelmann J. et al., / Series "SSRN Working Paper Series". 2026.
Extortionary ("harassment") bribery can persist even when widely condemned, consistent with a coordination problem sustained by beliefs about what others do and what others consider acceptable. We study whether a minimal institutional featurethe presence of a third-party monitor empowered to punish-shifts (i) normative expectations about extortion and compliance and (ii) empirical expectations about their prevalence. ...
Added: July 22, 2026
Veselitskaya N., Malekova D. K., European Journal of Futures Research 2026 Vol. 14 P. 1–13
Foresight methods are often treated as transferable tools whose selection depends mainly on the object of analysis, the time horizon or the available data. This article argues that such a view is incomplete because foresight methods are embedded in governance settings and perform different institutional functions across them. The article does not claim that the ...
Added: July 22, 2026
Shekova E., Коваленко Б. Б., Екатерининская А. А. et al., СПб.: Академия русского балета им. А.Я. Вагановой, 2026.
Сборник статей посвящен актуальным проблемам управления творческими коллективами, финансированию государственных балетных театров, особенностям современных проектов и бизнес-планированию в сфере хореографического искусства. ...
Added: July 21, 2026
Tyurkin M., Azamat A., Cham: Springer, 2025.
This chapter explores the role of tokenization in blockchain technologies. Tokenization is a key enabler of the smart circular economy and organizational sustainability. Tokenization involves converting assets or value into digital tokens on a blockchain. This process offers new opportunities to enhance resource efficiency, transparency, and accountability within circular economy initiatives. By leveraging blockchain’s immutable ...
Added: July 20, 2026
Lola I. S., Asoskov D., Зинина Т. С., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний НИУ ВШЭ представляет результаты ежегодного специализированного конъюнктурного мониторинга деловой активности ИТ-отрасли, проведенного в 2025 году. Выборка – около 700 организаций ИТ-отрасли (виды экономической деятельности 62, 63 согласно ОКВЭД2) из 30 субъектов Российской Федерации.
Программа обследования запущена с 2010 г. и основана на международном опыте измерения деловых тенденций ...
Added: July 20, 2026
Заболотнева П. А., Шаркова А. В., Новоселова И. Ю. et al., М.: Издательско-торговая корпорация «Дашков и Ко», 2025.
This monograph presents the author's research findings on improving the effectiveness of entrepreneurial activity. The relevance of the monograph's topic stems from the practical demand for applied research in the field of entrepreneurship development among Russian enterprises operating in the face of new challenges.
The monograph is intended for a wide range of readers, including representatives ...
Added: July 20, 2026
Abankina I., Зиньковский К. В., Креативные индустрии 2025 Т. 1 № 1 С. 53–66
The article presents an analysis of the demand for higher education in various fields of study in the context of public policy, the study is based on data from the HSE research “Monitoring of reception quality” for 2018–2024. The article proves that higher education in the creative industries sector directly depends on the income level ...
Added: July 20, 2026
Abankina I., Зиньковский К. В., Журнал Новой экономической ассоциации 2025 Т. 3 № 68 С. 299–308
The article presents an analysis of the demand and supply in higher education in various fi elds in the context of public policy. By studying the demand from families for various higher education programs, three areas of public policy are identifi ed that directly affect the supply and demand in higher education. The fi rst ...
Added: July 20, 2026
Degterev D. A., Морозенская Е. В., Азия и Африка сегодня 2026 № 7 С. 73–77
Abstract
The International Scientific Conference “Strategies for Industrial Development of African Countries,” attended by representatives of the domestic and international (primarily African) academic community, as well as representatives of Russian government agencies and business circles, was held at the Institute for African Studies of the Russian Academy of Sciences by the Center for Transition Economy Studies ...
Added: July 18, 2026
Авксентьева М. В., Ашихмин Я. И., Ашихмина О. В. et al., М.: ФГБУ "Издательство "Наука", 2023.
Предложены основные направления совершенствования планирования, организации и оплаты медицинской помощи, лекарственного обеспечения, информатизации и оценки технологий здравоохранения. Рекомендованы такие мероприятия, как конкретизация программы государственных гарантий бесплатного оказания гражданам медицинской помощи, создание системы общедоступного лекарственного обеспечения, использование клинико-статистических групп для оплаты медицинской помощи при ряде хронических неинфекционных заболеваний в амбулаторных условиях, формирование механизма привлечения соплатежей при ...
Added: July 16, 2026
Emelyanova O., Восток. Афро-азиатские общества: история и современность 2024 No. 1 P. 153–164
Food security in Japan has been under observation of analytics in both Japan and abroad as it is one of the key national security issues. Leading academic researchers of this issue in Japan include Suzuki N., Takeya T.,Yamamoto R. and Oguchi H. However, the main focus of their analysis is the social aspect. The English ...
Added: July 16, 2026
Aleshin D., Бирюков Е. С., Булатов А. С. et al., Аспект Пресс, 2025.
Учебное пособие подготовлено коллективом российских экономистов-международников, преимущественно из МГИМО. Оно посвящено анализу особенностей незападных экономических систем, а также участия данных стран в международных экономических отношениях.
Структурно учебное пособие состоит из трех разделов и 23 глав. Первый раздел посвящен различным аспектам методологии анализа незападных экономических систем. Приводятся как современные западные концепции классификации экономических систем, так и критические, а также незападные подходы к развитию (в том числе периферийная ...
Added: July 15, 2026
Degterev D. A., Степанова В. С., Международное право и международные организации 2025 № 3 С. 93–109
The issues of monetary cooperation between France and the member states of the West African Monetary Union (WAMU) have received wide coverage in academic literature. However, the phenomenon of the CFA franc as the "last colonial currency" of Africa is considered mainly in a journalistic vein, in a political and historical context, less often – ...
Added: July 15, 2026
Degterev D. A., Кирикова Т. Н., Россия и мир: научный диалог 2025 № 4 С. 37–57
This study focuses on the African policy of the Trump administration during his second term. The authors analyze why the formal framework for strategic planning in Africa proved too restrictive for the new US administration. Particular attention is paid to the consistent decline in international aid as a part of US African strategy. During Trump’s ...
Added: July 15, 2026
Cham: Springer, 2026.
In this ambitious two-volume open access collection of essays, a diverse group of scholars worldwide reflects on the past, present and future of the (comparative) regionalism research program. Volume I provides building blocks for regionalism studies in the coming years by indicating what a pluralistic theoretical and methodological toolbox to study regions could look like, ...
Added: July 15, 2026
Karpova N. S., Союзное государство 2026 № 6(232) С. 87–89
The article examines the peculiarities of the formation of Belarusian enterprises, the factors of their competitiveness, high export potential, and the culture of marketing work. The author raises the question of ways to strengthen integration processes within the Union State by understanding the competitive advantages of its participants, creating conditions for the growth of mutual ...
Added: July 14, 2026
Kulinicheva E., Entreprises et histoire 2022 Vol. 106 No. 1 P. 58–75
This article focuses on the Sports Committee of the USSR and, in particular, highlights the role played by the Moscow-based House of Sportswear Prototypes (DMSO). This organization hired artists and fashion designers to develop prototypes that offered both aesthetic and functional innovations. Our research identifies three stages in the development of the Soviet sportswear industry ...
Added: June 16, 2022
Altukhov S., Спорт: экономика, право, управление 2017 № 3 С. 17–21
Subject of professional standards in sports and the process of independent assessment of the qualifications of sports specialists based on their defined our scientific and practical interest to this problem. This professional standards serve as a starting point in the system of education and training, providing a basis for the requirements for educational standards. This ...
Added: October 19, 2020
M.: Государственное казенное учреждение города Москвы "Центр спортивных инновационных технологий и подготовки сборных команд" Департамента физической культуры и спорта города Москвы, 2019.
The 12th International Symposium of Computer Science in Sports (IACSS 2019), took place July 8-10, 2019 at Marchuk Institute of Numerical Mathematics of the Russian Academy of Science and the Moscow Center of Advanced Sports Technologies (MCAST), both situated in Moscow, Russia. The symposium continued a tradition of conferences starting in 1997 at Cologne, Germany, ...
Added: January 14, 2020
Emerald Group Publishing Limited, 2012.
Purpose: The purpose of this chapter is to examine methodological trends in emerging market strategy research and to provide a comprehensive review of methods of assessing group variation.
Methodology/approach: A systematic review of the methodology of emerging market research over the past 10 years, followed by methodological best practices with exemplars from the past research.
Findings: Despite ...
Added: May 24, 2013