This case study has been designed to be used for the course in Strategic Management which is being taught within the Master’s programs and MBA. It tells the history of the actual non-ferrous metals processing company actually existing in the Russian Federation. In the middle 90s of the last century, the above company found itself in deeply critical situation caused by the slump in demand in mature market. The new CEO of the company was faced with a task of choosing the strategy that could save the company from going bankrupt. We provide information on output indices movement, capacity utilization level, prices in the most important raw material and dynamics of exporting products.
Teaching notes describe how one can use the case study as a basis for strategic analysis and comparative analysis of the possible management actions of the company. We provide information on the company’s development in the following years, which allows one to estimate the effectiveness of the most rational choice of the strategy as part of the case analysis, as well as comment on it for the students to understand.
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.