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Маркетинговый подход к установлению оптимальной цены на ручной инструмент для дачников и садоводов
Маркетинг и маркетинговые исследования. 2018. № 2(132). С. 124-129.
Портнов Н. А., Портнова И. А.
The article examines the problem of price positioning by the example of the garden hand tools market. The author provides a brief overview of existing approaches to price formation, identifies trends in this area and offers a new tool with which marketers can easily and accurately position almost any product or service.
Anosova A. V., Akimov D. V., Andronova I. A. et al., М. : Омега-Л, 2007
В книге излагается курс экономической теории, ориентированный, прежде всего, на менеджеров. Авторы не стремятся использовать сложный математический аппарат. Их цель - показать практическое применение микро- и макроэкономики при принятии деловых решений. Книга будет полезна отечественным менеджерам, студентам вузов, преподавателям и всем, кто интересуется проблемами современной экономической теории.
Главы учебника сопровождаются научными комментариями, написанными преподавателями ГУ-ВШЭ, в ...
Added: December 24, 2008
Ozhegova A., Ozhegov E. M., Journal of Revenue and Pricing Management 2018 Vol. 17 No. 3 P. 131-145
Studying the heterogeneity of consumers allows to price the product differently for consumer segments or groups of a product. In this paper we estimate a model of aggregate demand for Perm Opera and Ballet Theatre focusing on the heterogeneity in price effect on demand for tickets on different performances and seats. We estimate parameters of ...
Added: July 18, 2017
Kossov V. V., Kossova E. V., Экономическая наука современной России 2010 № 2 С. 83-88
The new approach to parity of prices is the subject of article. The base of this approach is estimation of parameters of model for comparison of prices between countries. The disparity of the prices is defined as a sharp deviation of the price from the parity. Milk is taken as an example. The model on ...
Added: October 4, 2012
Ozhegov E. M., Ozhegova A., Journal of Forecasting 2018
In this research we analyze new approach for prediction of demand. In the studied market of performing arts the observed demand is limited by capacity of the house. Then one needs to account for demand censorhip to obtain unbiased estimates of demand function parameters. The presence of consumer segments with different purposes of going to ...
Added: October 10, 2017
Khasyanova S. Y., Suchkova E. O., Банковское дело 2013 № 9(237) С. 23-28
Further improvement of deposit insurance system in Russia should be based on the introduction of differentiated rates and payments which are contributed by banks to the insurance fund, taking into account the risks of their activities in accordance with the international experience in such systems. In this paper the method of determining the differential rates ...
Added: October 5, 2013
Коржов М. М., Kuzin D. A., Новости маркетинга 2007 № 4 С. 9-17
Удалось выявить, что наиболее точные методы ценообразования, позволяющие определить оптимальную цену, допустимые границы цены и потенциальный объем рынка – методы тестирования цены. ...
Added: December 9, 2012
Cherenkov V., Sheresheva M. Y., Starov S. et al., Entrepreneurship and Sustainability Issues 2020 Vol. 8 No. 1 P. 347-362
The present paper explores differences between perceiving consumer risk towards products under private labels (PPLs) versus products under manufacture brands (PMBs) on Russian metropolitan markets (St. Petersburg, namely). The research model (Model RFID) designed taking into account the direct and indirect influence on the said risks from a set of factors relevant to buying decisions. ...
Added: September 24, 2020
М. : Имидж-медиа, 2013
The book addresses the major challenges of effective management of pricing in retail. ...
Added: March 23, 2014
Storchevoy M., Kholodilin K., Sorokin D. et al., Российский журнал менеджмента 2016 Т. 14 № 4 С. 21-48
The paper explores practical issues of using price discrimination in the markets of new apart-ments. First, we discuss various strategies of price discrimination which may be applied by construction companies to increase revenue (i. e. discrimination by observable characteristics or by self-selection). then we suggest an approach for empirical estimation of possibility of price discrimination ...
Added: March 3, 2017
Kuzin D. A., Иннов: электронный научный журнал 2015 № 3(24) С. 1-12
Research objective is determining of optimum managerial decisions, factors of influence, causing success or failure of the international integration. Research was performed by a method of cases analysis from practice of consulting projects in the field of marketing, the management accounting and logistics on the basis of the Russian organizations. Practical recommendations about integration into ...
Added: September 9, 2016
Nikitina O., Финансы и бизнес 2016 № 2 С. 83-90
Exchange rate fluctuations of the years 2014-2016 resulted in significant changes for the Russian inbound and outbound tourism market. The most substantial changes of customers valuation of price-quality relationship became evident for the hospitality industry.
This article introduces the results of the study conducted with the aid of big data from the web-based statistics of services ...
Added: June 30, 2016
Tretyakova E., Толстоброва Н. А., Толстобров Д. А., Вестник Самарского государственного экономического университета 2016 № 6 С. 89-95
In the article has been offered the author's approach to the formation of prices on the differentiated product. This approach is based on customer perception of empathic consumer’s assessment of product’s properties. The multidimensional analytical model allows to evaluate and shape the space of consumer expectations, space basic product’s expression of properties, space investigational product’s ...
Added: December 25, 2016
М. : Имидж-медиа, 2012
Description of the method of financial and economic calculations that can use the management companies, determining the acceptability of proposed changes in prices based on price elasticities of demand. ...
Added: March 23, 2014
Kuznetsova E. V., Воронкова Н. Ю., Аудит и финансовый анализ 2014 № 1 С. 339-345
The transfer pricing methods for project-oriented companies activity planning is discussed. We mean here the companies performing projects with the aid of several business units. The methods’ comparative analysis is performed. Their applicability for companies fulfilling projects for external customers in such areas as consulting, R&D, audit, etc. is estimated. The cost-plus method based on ...
Added: March 30, 2014
Antipov E. A., Pokryshevskaya E. B., Journal of Empirical Generalisations in Marketing Science 2014 Vol. 15 No. 3 P. 1-10
In this paper we estimate brand-name effects for 9 types of products based on the approach used by Holbrook (1992) and Bello and Holbrook (1995). Following their idea, in hedonic price regressions we control not only for important product features that are typically included in product description, but also for the quality ratings that were ...
Added: March 24, 2015
Mishchenko A. V., International Journal of Logistics Systems and Management 2017 Vol. 27 No. 3 P. 283-297
This paper stadies management models jf current assetts in a traiding compani when initialvalues are determined and when the parametters of probblem a uncertain . Here , the methods to obtain an optimal solution , as well as an aproach to estimaite the risk of wholesale purchase and algoritm of stability analysis for optimal solution. ...
Added: February 2, 2018
Сhkalova O. V., Экономический анализ: теория и практика 2013 № 13(316) С. 13-17
Ограничение выбора земельных участков для торговых центров в городской черте требует поиска участков за городом, что связано с необходимостью проведения соответствующих исследований. В статье представлена методика и разработаны рекомендации выбора месторасположения загородных торговых центров. ...
Added: October 29, 2013
Oxford Abstracts, 2021
Recovering from Covid: Responsible Management and Reshaping the Economy
In 2021, the 35th Conference and 2nd BAM Conference in the Cloud, will critically engage with the socio-economic recovery from the global Covid-19 pandemic.
Consumers, producers, frontline workers, managers, businesses, public and third sector organisations all have their own roles and responsibilities in transforming our marketised society for the post-pandemic world.
We will critically explore the challenges we all face, aiming to ...
Added: June 12, 2021
Kruglov M., Менеджмент качества 2016 Т. 1
Рассмотрены итоги Х российского ЛИН-форума «Сделаем Россию эффективной!» и другие ключевые события в стране за 2015 г. в сфере менеджмента качества. ...
Added: July 21, 2021
Safonov G., Галенович А., Федоров Ю. Н., Энергия: экономика, техника, экология 2012 № 5 С. 37-39
The article discusses the potential role of Russia in global carbon markets, prospects and opportunities for national businesses in greenhouse gas emission reduction ...
Added: July 20, 2016
Lipatnikov V. S., Гребенькова Е. С., Проблемы теории и практики управления 2014 № 12 С. 89-96
In this article is conducted research of the mechanism of selection of venture innovative projects. We studied the factors, which influence a choice of business angels. The purpose of work was to receive an advanced system of estimation of projects. On the basis of the survey it is possible to say that the financing of ...
Added: December 8, 2014
Абдрасулова С. Б., Butryumova N. N., Nazarov M. G. et al., Н. Новгород : Мининский университет, 2020
Монография является результатом исследований, проведенных авторами, с целью изучения влияния обучения предпринимательству на развитие предпринимательских экосистем. На основе подробного теоретического анализа существующих подходов к формированию предпринимательских экосистем, анализа отечественной и зарубежной практики реализации предпринимательского обучения, анализа данных о предпринимательском образовании и предпринимательских экосистем, показаны эффекты предпринимательского обучения на развитие предпринимательских экосистем. Монография адресована преподавателям высшей ...
Added: January 21, 2021
Churakova I., Корехова Е. В., Гумановский М. Г. et al., Менеджмент сегодня 2021 Т. 2 № 114 С. 90-102
The article is devoted to the problems of modern diagnostics of the financial health and success of the company using quantitative and qualitative information about the activities and features of the business model. Most of the existing diagnostic methods are designed for large, steadily developing companies that do not take into account the organizational features of ...
Added: June 9, 2021
Prokofyeva T. A., Резер С. М., Sergeyev V., Логистика сегодня 2007 № 5 С. 300-310
Проведение в г. Сочи зимних Олимпийских игр 2014 г. требует осуществления глобальных реформ в сфере организации движения транспорта и перевозки грузов и пассажиров в ЮФО. В качестве одного из решений данной проблемы в статье предлагается проект по созданию мультимодального логистического центра в Сочинском транспортном узле.
Содержание статьи.
• Сочинский транспортный узел
• Графическая модель организационно-функциональной структуры ЛТС г. ...
Added: January 21, 2014