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Эстетика руин в вернакулярной фотографии в русскоязычных социальных медиа: постановка проблемы исследования
The article is devoted to the phenomenon of vernacular photography of ruins and related images in modern Russian-language social media. The flowering of this phenomenon occurred in the 2010s and today we can discern it in all aspects. The author analyzes the community of «Aesthetics god’s damn nowhere», created in 2014 and very popular in modern network culture. We used a method of observing and analyzing content based on the theory of signs of C. Pearce and R. Crauss, the concept of Studium and Punctum by Roland Barth, the concept of the cliché of M. McLuhan and W. Watson. The proposed optics allows us to consider the practice of photographing and viewing photographs as a game. As a result, the main games in which users play with community content are identified. So, the following games with the camera are found: the search for old signs in the ordinary, the search for connections of the old and the new, the attraction of travels to distant abandoned places, the attraction of discoveries of distant inhabited places. Games with a photo on the screen: criticism of what is happening in the country, guessing the place and time of shooting, recognizing the native, searching for allusions, dispute about the etalon «f**king nowhere». The subsequent expansion of these games, in which the images of the ruins become an archetype, which is split into cliches, is associated with amateur drawing and collage. Among these games: the romanticizing of unhappy love and loneliness, the sentimentality of comfort and reminiscences and criticism of socio-political issues. Considering the signs through which authors and viewers interact, we come to the conclusion that, through the indexation of the old in images there occurs the existential experience of the oscillation between the old and the new, life and death, subjective, individual. In this you can find Punctum in photos of ruins, which is difficult to reflect, pronounce, which causes controversy among community members. The symbolic aspect is often associated more with the Studium of photographs. Thus, the global historical narrative is destroyed, the past, the present and the future are no longer connected in a single chain, but grow out of individual private memories, stories, comments. The research showed that the popularity of the aesthetization of ruins in the modern network culture could be associated with a crisis of identity and a rethinking of relations with the past in the post-Soviet space.