?
Рекламный вектор - 2017: новые координаты: сборник материалов XI научно-практической конференции. Москва, 11-12 апреля 2017 г.
RUDN, 2017.
Chapters
Katkova Y., В кн.: Рекламный вектор - 2017: новые координаты: сборник материалов XI научно-практической конференции. Москва, 11-12 апреля 2017 г.: Издательство РУДН, 2017. С. 144–147.
В работе проанализированы маркетинговые коммуникации крупнейших рекламодателей в России ...
Added: October 22, 2018
Language:
Russian
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Синяков А. А., Зверева В., Шелованова Т. И., / Центральный банк Российской Федерации. Серия 132 / 2024 "Серия докладов об экономических исследованиях". 2024. № 132.
At the end of 2023, Russia updated its Strategy for Improving Financial Literacy and Developing Financial Culture Until 2030. Unlike the previous strategy, the current strategic goals include not only financial literacy but also financial culture. ‘Culture’ is normative and socially preferred behaviour. The updated strategy brings into focus the relationship between financial literacy and responsible financial behaviour. To explore this relationship, the authors rely on data from the All-Russian Survey of Consumer Finance (2020 and 2022). Socially ...
Added: June 1, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Ustyuzhanin V., / Series Econometrics "arxiv". 2026.
This paper proposes Covariate-Balanced Weighted Stacked Difference-in-Differences (CBWSDID), a design-based extension of weighted stacked DID for settings in which untreated trends may be conditionally rather than unconditionally parallel. The estimator separates within-subexperiment design adjustment from across-subexperiment aggregation: matching or weighting improves treated-control comparability within each stacked subexperiment, while the corrective stacked weights of Wing et ...
Added: April 3, 2026
Vorchik A., / Social Science Research Network. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2026.
This article is devoted to the phenomenon of intrinsic motivation, to understand which two models are proposed. We study how positive/negative intrinsic motivation to work (experienced utility) affects worker's individual labour supply (model I) and the amount of effort they exert (model II). In model I, we use intrinsic motivation to explain the positive/negative slope ...
Added: March 15, 2026
Islentyeva Anna, Zimmermann E., Zeitschrift fur Anglistik und Amerikanistik 2023 Vol. 71 No. 3 P. 265–292
This study aims to analyse the key discursive strategies employed in the representation of masculinity (and femininity) in contemporary food and beverage advertising in a sample of 35 print advertisements launched between 2000 and 2020. Food and beverages constitute utilitarian products, in contrast to hedonic products. This study analyses posters that promote products that fit ...
Added: March 11, 2026
Islentyeva Anna, Zimmermann E., Schützinger N. et al., Critical Discourse Studies 2024 Vol. 21 No. 4 P. 418–441
This study investigates the strategies employed in the representation of masculinity in a sample of 50 advertising campaigns launched between 1999 and 2020. The chosen posters advertise products targeted at men that fit into five categories: beverages, food, daily care products, male fragrances and clothing. ...
Added: March 9, 2026
Vorchik A., Мамышев М. А., / Series Social Science Research Network "Social Science Research Network". 2025.
In this paper, we develop a formal mathematical model aimed to explain the Dunning-Kruger effect that beginners systematically overestimate their own competence in various fields of knowledge and activity. We argue that the Dunning-Kruger effect arises from the emotional nature of confidence combined with unknown unknowns that it simply can not take into account due ...
Added: February 11, 2026
Musaev A. U., Vorchik A., / Series Social Science Research Network "Social Science Research Network". 2026.
This paper attempts to model the evolutionary theory of modernization and democratization. The model reflects the key provisions of R. Inglehart and C. Welzel's theory and provides a microfoundation for the adaptation of subjective values to the objective importances of the survival factors and the structure of the labour markets from the perspective of evolutionary ...
Added: February 10, 2026
Antsygina A., Teteryatnikova M., Tremewan J. C. et al., / Series "SSRN Working Paper Series". 2025.
Many competitive environments allow for a third party to be indirectly involved by supporting one or both sides in the conflict. Such support can come from trade partners, colleagues, or allies, who can in turn benefit from a supported party's success. We use theory and an experiment to investigate how support relationships develop endogenously in ...
Added: January 31, 2026
Akhmedova A., / Series "SSRN Working Paper Series". 2026.
The study explores a psychological phenomenon of inaction inertia-avoiding action after missing a more favourable opportunity. Unlike action inertia (e.g.,sunk costs effect), inaction inertia has been less studied, particularly in economic contexts. Considering the reference dependent nature of the phenomenon, I build on the work of Kőszegi and Rabin (2006) to examine how past experiences ...
Added: January 23, 2026
Kuchumova (Paramonova) Y. A., Ozhegova A., Зорина К. С., / Series SSRN "Available at SSRN 6108727". 2026.
Simplified tax regimes with explicit eligibility thresholds are a common tool which reduces tax burden but distorts firms’ behavior, creating local bunching just below the threshold. However, we show that when firms have access to business splitting their responses extend far beyond the local margin. Our model demonstrates that splitting reduces local bunching but amplifies ...
Added: January 21, 2026
Kuchumova (Paramonova) Y. A., Кумачева С. Ш., / Series SSRN "Available at SSRN 5312100". 2025.
In recent years, an emerging body of empirical research has shown that tax audits, in addition to recovering unpaid taxes (direct effect), increase future tax compliance (indirect or dynamic effect). This literature also suggests that updating expectations induced by audit experience plays an important role in explaining this indirect effect. However, exactly how taxpayers form ...
Added: January 21, 2026
Kuchumova (Paramonova) Y. A., / Series SSRN "Available at SSRN 5277500". 2025.
While the emerging empirical literature shows that collateral tax sanctions (CTSs) - such as driver’s license suspensions or passport denials - appear to be effective instruments to enforce tax debt collection, there are still few theoretical arguments to explain why. In this paper, I model enforcement of tax debt collection and provide a new rationale for why it could ...
Added: January 21, 2026
Dobrynskaya V. V., Tomtosov A., Речмедина С., / NRU HSE. Series WP BRP 60/FE/2017 "SERIES: FINANCIAL ECONOMICS". 2025.
We study the application of factor investing in the market for real estate (REITs). The analysis of traditional factor strategies, such as momentum, value, size and profitability, reveals their unstable and atypical behavior in comparison to the equity market, however, there is a strong momentum effect in the factor strategies. We propose a new dynamic ...
Added: January 21, 2026
Besstremyannaya G., Bakshuk M., / ЦЭМИ РАН. Серия 48 заседание "Сборник трудов Шаталинской школы-семинара". 2026.
В данной статье рассматривается реакция российских предприятий обрабатывающей промышленности на ужесточение экономических санкций с акцентом на период после 2022 года. Хотя санкции в целом негативно сказываются на экономическом росте и эффективности деятельности компаний, есть некоторые свидетельства того, что они также могут подталкивать компании к инновациям, а негативный эффект преодолевается при помощи адаптации компании. Исследование заполняет ...
Added: December 31, 2025
Besstremyannaya G., Новикова В., / ЦЭМИ РАН. Серия 48 заседание "Сборник трудов Шаталинской школы-семинара". 2026.
Защита прав интеллектуальной собственности является движущей
силой для формирования стимулов инновационной активности
предприятий. Законодательное закрепление правил пользования
результатами интеллектуальной деятельности и обеспечение их соблюдения
позволяет поддерживать баланс интересов создателей и пользователей
интеллектуальной
собственности.
Целью
проанализировать недостаточно изученную для регионов России связь
между экономическим ростом и защитой прав интеллектуальной
собственности с использованием двухшаговой регрессии. Результаты
моделирования оказались неоднозначными, однако, было доказано наличие
значимой связи между защитой прав интеллектуальной ...
Added: December 31, 2025
Afanasyeva O. V., Серегин Г. Е., Erofeeva Y., Труды по интеллектуальной собственности 2025 Т. 53 № 2 С. 67–77
The article examines the features of promoting betting companies related to socially risky categories of services. Currently, there is a widespread practice of using individualization tools of bookmakers in the official names of sports events, teams, and facilities. The authors identify analyze current advertising legislation and emerging law enforcement practices in terms of risk-based games ...
Added: October 30, 2025
Veselov S. V., КнигИздат, 2025.
25-й выпуск ведущего отечественного издания про развитие российской рекламной индустрии. Авторами выступают топ-менеджеры и ведущие аналитики крупнейшие рекламных структур, исследовательских организаций, индустриальных ассоциаций, а также представители профильных государственных структур. В Ежегодники анализируются основные проблемы современного рекламного рынка. ...
Added: September 15, 2025
Veronika A. Khlyupina, Svetlana V. Golovanova, Pontual Ribeiro E., Russian Journal of Economics 2025 Vol. 11 No. 3 P. 331–348
Broadcast TV is a well-known example of a two-sided platform where cross network effects on the viewer and advertising sides interact. Like many platforms, it is advertiser-financed. While the literature shows that viewers dislike advertising, we explore a unique data set and distinguish between paid and non-paid (informative) ads. Cross-network effects’ estimates show that the ...
Added: September 10, 2025
Khisyamov R., Апсалямова А. В., Бондарева М. А., Образование. Наука. Научные кадры 2025 № 2 С. 210–216
Marketing and advertising play a central role in the pharmaceutical industry, highlighting important aspects of packaging and disseminating information about medications, diseases and medical products to both professionals and consumers. At the same time, these activities face stringent regulatory requirements and ethical issues due to their significant impact on human health and safety. There is ...
Added: September 2, 2025
Пономарёва А. А., Вестник Московского государственного лингвистического университета. Гуманитарные науки 2024 № 7(888) С. 100–107
The article examines the role of dialect in commercial banner and poster advertising in South Germany. It analyzes advertising campaigns with Upper German dialect inclusions implemented between 2010 and 2022 in Bavaria and Baden-Württemberg. The results of linguopragmatic analysis indicate that the use of dialect in regional advertising messages is determined both by the communicative ...
Added: September 2, 2025