?
Стратегические аспекты потребительского поведения покупателей предметов роскоши .
Управленческое консультирование. 2016. № 6(90). С. 90-99.
Kuznetsova K., Ашалян Л. Н.
Keywords: consumer behaviorпотребительский спросconsumer demandэффект ВебленаVeblen's effectsnob effecta luxury product valuethe effect bandwagonСОСТОЯНИЕ РОССИЙСКОГО РЫНКА РОСКОШИценность продукта роскошидемонстративное поведениеэффект снобаэффект присоединения к большинствупотребительское поведениеconscious consumption
Lozinskaia A. M., Кузнецов Н. А., Интернет-маркетинг 2016 № 06(96) С. 366-380
В статье изучены факторы интернет-поведения клиентов банка и их влияние на вероятность оформления кредитной заявки через сайт. Регрессионный ана- лиз данных о клиентах крупного регионального банка позволил выявить, что интернет-активность потенциальных заемщиков, интенсивность посещения ими отдельных категорий сайтов и количество сделанных поисковых запросов увеличивают вероятность оформления кредитной онлайн-заявки. Это важно учитывать в системе банковского маркетинга и ...
Added: December 6, 2016
Smirnov S. V., / Высшая школа экономики. Series WP2 "Количественный анализ в экономике". 2013. No. 01.
This paper demonstrates that cyclical movements of major industrial market groups (durable and nondurable consumer products, equipment, materials and supplies) have important peculiarities in Russia and in the US. It allows a better understanding of business cycles in national economies determined with their specific structural features. Based on a statistical analysis of monthly indexes ...
Added: May 13, 2013
Копа О. М., В кн. : Пятнадцатая международная научно-практическая юбилейная конференция "Экономическая психология: современные проблемы и перспективы развития". 24-27 ноября 2015 г.: Материалы конференции. : СПб. : Изд-во ИМЦ «НВШ-СПб», 2015. С. 160-165.
It is important to study the determinants of conspicuous consumption. Self-concept clarity is such internal determinant in our study. Conspicuous consumption is the spending of money on and the acquiring of luxury goods and services to display publicly economic power. The results evidence that people who have a tendency to conspicuous consumption and positive attitudes to ...
Added: December 5, 2015
Рыжкова Т. Б., Tarasenko E. A., Вестник РГГУ. Серия: Экономика. Управление. Право 2021 № 2 С. 24-37
. In the article, the authors give an assessment of changes in trends of consumer behavior in the context of the COVID-19 pandemic. It is shown that care for health and safety of oneself and loved ones in conditions of social distancing, forced homing, and blurring the boundaries between work and home are main drivers ...
Added: August 30, 2021
Patosha O. I., Копа О. М., Психолого-экономические исследования 2015 Т. 8 № 4
The problem of conspicuous consumption in Russia is very important, so the study of psychological factors of conspicuous consumption is very relevant. The article touches upon the issue of Self-concept features of conspicuous consumers. Sample consists of 195 participants, 54% are women. The special scale to study the tendency to conspicuous consumption was adopted in ...
Added: December 5, 2015
Smirnov S. V., Экономический журнал Высшей школы экономики 2010 Т. 14 № 2 С. 185-201
The article demonstrates that cyclical fluctuation of industrial outputs (consumer products, equipments, materials and supplies) have important, specific features in Russian and US's economies. The result allows to better understand the formation of business cycles of national economies within their structural peculiarity. Based on statistical analysis of physical industrial output (for Russia relevant indexes were ...
Added: October 13, 2012
Besstremyannaya G., Applied Econometrics 2017 Vol. 46 P. 5-29
The paper exploits panel data finite mixture (latent class) models to measure consumer equity in healthcare access and utilization. The finite mixture approach accounts for unobservable consumer heterogeneity, while generalized linear models address a retransformation problem of logged dependent variable. Using the data of the Japan Household Panel Survey (2009–2014), we discover that consumers separate ...
Added: September 27, 2019
Терещенко Д. С., Финансы и бизнес 2019 Т. 15 № 4 С. 23-39
The article presents a model of behavior of consumer, choosing between two alternative ways of financing the purchase of housing: a traditional mortgage loan and a building savings cooperative. The factors that shape consumer preferences and affect its budget constraint are analyzed. The conditions under which a rational consumer will choose to join a savings ...
Added: October 23, 2019
Borisov F., Крамаренко А. В., Krupenskiy N., Научный Вестник МГТУ ГА 2015 № 216 (6) С. 11-21
The article describes the impact of macroeconomic environment on the demand for passenger air transportation in Russia, The thesis on the limited impact of the dynamics of GDP growth on air transportation in 2012-2014 has been validated. The article contains an analysis of the impact on consumer demand of a number of other macroeconomic indicators, in ...
Added: July 17, 2015
Tyurin D. V., Стрельников М. П., Практический маркетинг 2010 № 11 С. 25-33
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of ...
Added: October 10, 2012
Bondarenko N., Вестник общественного мнения. Данные. Анализ. Дискуссии 2015 № 3-4 С. 94-120
2014 год был драматичным, переломным для российского общества. В ходе исследования финансового и сберегательного поведения городского населения России, проведенного по заказу Сбербанка России зимой 2015 года оценивалось влияние экономического шока на состояние домохозяйств, их поведение, а также на то, как представления потребителей об экономической ситуации в условиях информационной неопределенности влияют на тактику домохозяйств. В ходе ...
Added: June 13, 2016
Kuzmina K., Матецкая М. В., Тихомирова О. Г., СПб. : ИД "Петрополис", 2018
The rise of creative industries is closely connected with the range of changes concerning socio-economic development in postindustrial and digital economy; reflects new trends in consumer behavior and innovations in business models. Entrepreneurship in creative industries is very attractive sphere for small and medium-sized businesses, it gives new opportunities for cooperation between representatives of creative ...
Added: February 7, 2019
Mozias P., Финансовый бизнес 2013 № 4 (165) С. 61-69
Brazil’s model of economic development has evolved substantially during the recent couple of decades. In the past the inward-looking way of industrialization generated a high inflation and led to a deep social inequality. The sustainable financial stability was achieved only in the mid-1990s. The left-wing administration in power since early 2000s has adhered to the ...
Added: January 24, 2014
Levina E., Pokatovich E., Современная конкуренция 2016 № 6 (60) С. 20-35
The paper is focused on nonlinear pricing, price discrimination and their implementation in actual markets. The introductory section uses simple examples to describe the basic notions and types of price discrimination. Section 2 reviews the main theories behind nonlinear pricing and summarizes the existing results with a focus on consumer choice for those consumers who ...
Added: March 13, 2017
Shabanova M. A., Вопросы экономики 2015 № 5 С. 78-102
The article presents the results of the first representative study of ethical consumption in Russia. The level and profiles of ethical consumption, as well as the main types of ethical consumers have been identified. Factors affecting the partition of individuals into the different types of consumers have been defined using the multinomial logit regression. On ...
Added: June 10, 2015
Schoors K., Hoefman K., Bramson A. et al., Plos One 2018 Vol. 13 No. 11 P. 1-12
According to hedonic pricing theory (HPT) market forces operate on individual characteristics
of a good, and the price of a product is the aggregate of the price across those characteristics.
The relationship between price and characteristics remains poorly understood
because characteristic qualities are hard to quantify, people have varying levels of information
about characteristics, and people have heterogeneous preferences ...
Added: May 31, 2019
Karavay A., Мониторинг общественного мнения: Экономические и социальные перемены 2015 № 125 С. 83-85
The article is based on the evidence obtained in the all-Russian study conducted by the Institute of Sociology in 2014 and provides an analysis of the specifics of the actual behavior of the Russian workers and their settings regarding their financial income. The results are compared with the common settings and behavior and, in particular, with the settings ...
Added: October 21, 2020
Неделько А. Ю., Управленческие науки 2018 Т. 8 № 4 С. 77-83
In modern world consumers are overwhelmed with advertising messages and competition among advertisers becomes more rigid. That is why there is a need to develop effective marketing messages that will affect people subconsciousness. In this regard, neuromarketing appears as a research tool for measuring subconscious reactions to marketing incentives,. In this paper, we analyze critically ...
Added: July 25, 2019
Корелина А. С., Маркетинг и маркетинговые исследования 2014 № 5(113) С. 392-403
The article presents the results of the study of consumer behavior of tourists, visiting Krasnodar region, and the analysis of companies in Russian online booking market. On the basis of these results key factors of consumers' retention in online booking market are identified and a model of travel informational portal operation is developed. ...
Added: November 10, 2014
Sharapudinov S., Zezerova V., Storchevoy M., Vestnik of Saint Petersburg University. Management 2017 Vol. 16 No. 4 P. 622-650
Online reviews have become one of the most effective tools to influence consumer behavior and level of sales. In this paper we consider determinants of online reviews and ratings. The study is based on more than three thousand online reviews from Russian consumers of durable goods (electronics and home appliances). We found a significant difference ...
Added: October 19, 2017
Sheresheva M. Y., Валитова Л. А., Berezka S., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2017 Т. 16 № 2 С. 242-267
Th e pilot study discussed in the paper aims to gain preliminary data for comparative analysis of consumer behavior of Russians aged 50+ living in megapolis and small towns. In order to meet the objective of the research, qualitative and quantitative techniques were combined. On the fi rst stage of the fi eld research, six ...
Added: October 16, 2019
Sheresheva M. Y., Калмыкова Н. М., Валитова Л. А. et al., Вестник Московского университета. Серия 6: Экономика 2017 № 1 С. 147-168
The paper discusses the results of the consumer behavior survey conducted in the research project “Social and economic activity of the mature age people (50+): needs, satisfaction, consumer behavior models, interaction with business and authorities”. The findings confirm that creation of products and services for the older age cohorts must take into account both physiological ...
Added: October 18, 2019
Berendeeva E., Ratnikova T. A., Экономический журнал Высшей школы экономики 2018 Т. 22 № 1 С. 9-39
The share of import in Russian food trade decreased significantly after the establishment of the food ban for the wide list of countries of 2014. This decline could not go unnoticed by the Russian households. Therefore, the aim of this research is to study the changes in the structure of consumer demand for food products ...
Added: April 17, 2018
Safonov G., Галенович А., Федоров Ю. Н., Энергия: экономика, техника, экология 2012 № 5 С. 37-39
The article discusses the potential role of Russia in global carbon markets, prospects and opportunities for national businesses in greenhouse gas emission reduction ...
Added: July 20, 2016