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July 16, 2026
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Демонстративное потребление и ясность я-концепции

С. 160–165.
Копа О. М.

It is important to study the determinants of conspicuous consumption. Self-concept clarity is such internal determinant in our study. Conspicuous consumption is the spending of money on and the acquiring of luxury goods and services to display publicly economic power. The results evidence that people who have a tendency to conspicuous consumption and positive attitudes to such consumption have a high level of self-concept clarity.

Language: Russian
Full text
Keywords: Россияэкономическая психологияRussiaeconomic psychologyдемонстративное потребление Consumers’ behaviorэффект Вебленаself-concept claritycognitive componentVeblen's effectясность Я-концепциикогнитивный компонент Я-концепциипотребительское поведениеconscious consumption
Publication based on the results of:
Восприятие брендов людьми с различными стратегиями потребительского поведения (2015)

In book

Пятнадцатая международная научно-практическая юбилейная конференция "Экономическая психология: современные проблемы и перспективы развития". 24-27 ноября 2015 г.: Материалы конференции
СПб.: Изд-во ИМЦ «НВШ-СПб», 2015.
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