Пятнадцатая международная научно-практическая юбилейная конференция "Экономическая психология: современные проблемы и перспективы развития". 24-27 ноября 2015 г.: Материалы конференции
The problem of brand loyalty is discussed in the article. The relation between concumer's identity and brand personality is considered as a factor of brand loyalty.
It is important to study the determinants of conspicuous consumption. Self-concept clarity is such internal determinant in our study. Conspicuous consumption is the spending of money on and the acquiring of luxury goods and services to display publicly economic power. The results evidence that people who have a tendency to conspicuous consumption and positive attitudes to such consumption have a high level of self-concept clarity.
The article attempts to build the multifactor model of brand loyalty using the method of structural modeling. Using the method of structural modeling, the multifactor model of brand loyalty was created. It was found that brand satisfaction mediates the communication between brand image and brand loyalty, it means that when the customer satisfaction is low, the link between brand image and brand loyalty is high. It is also found that the most important components of brand image are the brand reputation, consumer’s image and perceived quality of the brand. The image of organization and the uniqueness of the brand are not decisive for the perception of the brand and are excluded from the model.
This paper discusses the difficulty of assessing service quality, as well as its parameters and criteria. The emotional component of the process in providing and consuming services in the context of the economy experiences is emphasized. The relationship between two concepts "emotional labor" and "emotional intelligence" are analyzed. The necessity of the further development of "sincere service" model is indicated.
The primary goal of this article is to investigate and compare the impact of economic and non-economic factors on the capital outflows from Russia. Many recent studies in Russia have fo-cused on studying the impact of economic factors on capital outflow. However, few studies in Russia evaluate and explain the impact of non-economic factors on the volume of capital outflow. Therefore, the impact of the non-economic factors (for example, geopolitical or social) on capital flow is not fully understood. Our hypothesis is that some of them may have significantly affected this outflow. We define the main factors and evaluate their impact applying the factor analysis in our research. Our main result is that non-economic factors had an impact on the volume of capital outflow at the end of 2014.