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News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

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ATTITUDE TOWARDS INNOVATION AMONG REPRESENTATIVES OF VARIOUS GENERATIONS OF RUSSIAN PEOPLE

2015. No. 44.
Fedotova (Goldyreva) V.
The paper demonstrates the results of a study which aimed to identify the relationship between individual values and attitude towards innovation. 380 respondents, young and adult representatives of the Russian population, took part in the research. The respondents belonged to the younger generation (under 25 years old) or to the adult generation (over 45 years old). The principal instrument used was the method of questionnaires. The methodic inventory consists of three main blocks oriented to the study of the following constructs: the PVQ-R method of measuring individual values (Schwartz et al., 2011) and the method of “Self-assessment of innovative qualities of a personality” (Lebedeva, Tatarko, 2009).The goal of the research is to reveal the age differences in values and attitudes towards innovation, and to find out which values determine positive or negative attitude towards innovations among representatives of different generations of Russians. The younger generation values " Self-Direction Thought", "Stimulation", "Achievement", " Power Dominance" stimulate the adoption of innovations.
Research target: Psychology
Priority areas: humanitarian
Language: English
DOI
Text on another site
Keywords: культурные ценностиинновацииотношение к инновацияминдивидуальные ценностиattitude towards innovationbasic individual values cultural valuesInnovations
Publication based on the results of:
Ценности и представления о деловой этике, как предикторы позитивного или негативного отношения к инновациям у представителей разных поколений россиян (2015)
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