Организационно-управленческие и маркетиговые инновации: опыт исследования процессов диффузии"

Современная экономика: проблемы и решения. 2014. № 2(50). С. 60–77.

Podsypanina T., Bek N. N., Газизов В. Ф.

The paper presents key theoretical issues that allowed to research 80 most important organizational and marketing innovations in the XX century. This research may be seen as part of scientific works and advancements focused on specific features of creating and implementing innovations in organizations. However, apart from the research of most important managerial innovations conducted by G. Hamel and other scientists, authors of this paper focused their attention mostly on sources of innovation and determining conditions of their dissemination

Keywords: innovation, инновационный процесс, инновация, маркетинговые инновации, организационные инновации, organizational innovations, innovation process, marketing innovations, parameters of analyzing innovations, speed of innovation diffusion, strategic consequences of innovations, параметры анализа инноваций, скорость диффузии инноваций, стратегические последствия инноваций