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Построение бренда территорий на основе событийной составляющей
С. 109–119.
Rodkin P. E., Вестник культурологии 2026 № 1(116 С. 9–26
Representation of the city in the socio-cultural space receives different manifestations and forms of expression in fine arts, architecture, media, etc. As one of the actual directions of reflection and fixation of the image of the city its brand is conceptualized. Visual brand identity of the city performs the functions of representation and forms its own socio-cultural “layer”, which complements and ...
Added: March 31, 2026
Zamyatina N., Региональные исследования 2015 № 2 С. 4–14
Роль культуры в социально-экономическом развитии территории определяется ее тесными связями с другими аспектами человеческой деятельности: культура определяет мировоззрение и легитимирует определенные модели поведения, в том числе экономические. Соответственно, географические различия в социально-экономических процессах формируются, в числе прочего, в результате пространственных различий в доминирующих культурных установках. Культура влияет на социально-экономическое развитие как на макрорегиональном, так и ...
Added: November 14, 2022
П.Е. Родькин, Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2022 № 3-2 С. 225–236
The study analyzes the readability of visual identity in the context of the problem of multimodality and communicativeness, as well as its specific design, plastic and visual-graphic features on the example of city brand logos. As part of an empirical study, a survey of developers of visual identity was conducted, whose position reflects the principles ...
Added: September 30, 2022
Rodkin P. E., В кн.: Лингвистическая лимология : Материалы Всероссийской научной конференции с международным участием, Москва, 16 декабря 2021 года.: М.: Московский государственный областной университет, 2022. С. 169–173.
Added: May 5, 2022
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2020 Т. 2 № 4 С. 119–129
The article is devoted to the problem of the meaning and formation of urban brand identification through the rethinking of the language of templates (communicative patterns) of the urban space of K. Alexander in the framework of branding of territories. As an example of this approach, the branding of the city of Yuryevets is analyzed, ...
Added: January 27, 2021
Altukhov S., М.: ЮНИТИ-ДАНА, 2021.
«Все университеты мира готовят специалистов прошлого». Так считает японский физик Мишио Каку и обращает внимание на то, что навыкам работы обучать не принято. В заголовок данной книги вынесен вопрос, который требует многостороннего и качественного изучения в разных аспектах. Действительно, организация Чемпионата мира по какому-либо виду спорта – это сверхзадача и большой вызов для специалистов и ...
Added: November 19, 2020
Samylina D. A., Ashina P. N., Loginovа A. et al., Communications. Media. Design 2020 Vol. 5 No. 2 P. 85–102
The article describes research into the Russian entertainment ticketing market. The aim of this work is to identify the most effective methods of events promotion that affect demand and the decision to purchase tickets for a particular type of open event. The study is based on 10 in-depth interviews with experts on the events industry ...
Added: October 26, 2020
Zelenskaya E., Elkanova E., , in: Proceedings of International Analytics for Management and Economics Conference, HSE University — Saint Petersburg, September 27–28, 2019.: [б.и.], 2019. P. 80–82.
The article discusses the problem of place brand architecture based on heritage of a place. The authors claim that the wide-spread approach when place is promoted as a unified single brand for various tangible and intangible assets it possesses, may lead to inevitable generalization in brand identification and exclude some valuable stakeholders from branding processes. ...
Added: July 29, 2020
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2019 Т. 2 № 4 С. 263–272
The work is devoted to the study of the main compositional, constructive and plastic techniques used in modern typeface brand identification of territories. The article deals with typology of font identity and its structural analysis in the context of the problem of empirical measurability of a work of art. ...
Added: December 23, 2019
Аларушкина С. А., Borisov A., Воронина А. А. et al., ИНТЕРакция. ИНТЕРвью. ИНТЕРпретация 2019 Т. 11 № 20 С. 133–163
The article presents the results of complex cultural geographical research of Yasenevo area in Moscow . The research was aimed at revealing an interconnected system of unique spatial representations of this typical distant urban residential area. The methods and approaches of urban planning analysis, statistical method of ‘regional syndrome’, historical and fiction texts’ analysis and ...
Added: December 9, 2019
Rodkin P. E., В кн.: Цифровой бренд-менеджмент территорий: глобальный и локальный аспекты : материалы IV Международной трансдисциплинарной научно-практической WEB-конференции "Connect-Universum-2018".: Томск: Издательский Дом Томского государственного университета, 2019. С. 172–176.
The problem of susceptibility of target audiences to place brand identity is quite acute, as it opens up a whole range of semantic, cultural, socio-political, and other problems that corporate and consumer branding does not face, working for the same audiences. This problem is reflected in the communicative destructiveness, i.e. the conditions when communication does ...
Added: November 30, 2019
Mitin I., , in: 6th Corfu Symposium on Managing & Marketing Places. 6th-9th May 2019: Proceedings.: Manchester: Institute of Place Management, Manchester Metropolitan University, 2019. P. 66–70.
The majority of cities all over the World have their symbolic capital concentrated in the central areas. Distant residential areas lack tourist attractiveness, original / authentic urban environments and any material / immaterial basics of local identities. People are not rooted in the urban districts they live in and feel Alien in them. There is ...
Added: May 17, 2019
Rodkin P. E., Современные проблемы сервиса и туризма 2018 Т. 12 № 4 С. 25–34
The article is a critical analysis of the conceptual apparatus in the field of branding and marketing areas. The author discusses the various definitions of «brand» and «brand territory», their diversity and its causes. The aim of this work is clearing the theoretical and practical definition of the territorial brand through the redefinition and extension ...
Added: February 11, 2019
Gordin V. E., Elkanova E., Khoreva L. V. et al., , in: Современный менеджмент: проблемы, гипотезы, исследованияВып. 9-10.: М.: Издательский дом НИУ ВШЭ, 2018. P. 110–118.
The research rationale is justified by the current changes in the labor market, such as high labor mobility and implementation of new human resources strategies by the majority of companies. Non-standard employment contracts change the nature of the employment relationships between the employee and the employer. These tendencies are also embodied in the event industry, ...
Added: January 9, 2019
Zelenskaya E., Elkanova E., Journal of Product and Brand Management 2020 Vol. 30 No. 1 P. 167–179
Purpose
The purpose of this paper is to investigate the problem of place brand architecture. Despite being a well-established research domain in the field of product and services marketing, brand architecture remains an under-explored phenomenon in relation to places. The paper aims to discuss a new approach to a sub-brands strategy that builds on both the ...
Added: October 4, 2018
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2018 Т. 2 № 1 С. 145–159
The article analyzes the country of origin and event identification systems of the territory (signs of the country of origin «Made in...», identity of international political and business events and Olympic games) in the context of national branding and place brand identification. Their constructive-artistic and representative features, differences and qualitative unity with solutions in the ...
Added: May 2, 2018
Belyakova N., Стратегические коммуникации в бизнесе и политике (Россия) 2016 Т. 2 № 2 С. 184–195
The article deals with the currrent state of place branding in Russia. The author analyses key problems as well as particular cases basing at the marketing approach to place management. Prospective of co-development tourism and grobal brands is considered. ...
Added: February 23, 2018
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2017 Т. 2 № 4 С. 149–159
The article is devoted to the problem of borrowing, reproduction of similar constructive and visual-graphical solutions, as well as plagiarism in the field of territorial branding, arising due to a number of factors and conditions of contemporary visual communication, as reflected in the work. This problem is relevant for the perception of visual identification of ...
Added: December 28, 2017
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2017 № 3 С. 270–288
The article is devoted to the problem of reproduction, adaptation and processing of historical heraldry as a special type of communicative message in a modern brand identification. In article on the basis of specific examples highlights the main characteristics of the systems of communication and identification of areas in the context of the problem of the coexistence of two types ...
Added: October 10, 2017
Rodkin P. E., Знание. Понимание. Умение 2017 № 2 С. 249–257
Area branding is singled out as a separate discipline in the educational programs of many Russian regional and Federal universities, but methodical recommendations on organization of the educational process, in particular the introduction of research and project work are not sufficiently developed. The article describes the successful experience of introducing project work as an important part of ...
Added: July 15, 2017
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ 2017 Т. 2 № 2 С. 157–174
The article analyzes visual and graphic, constructive and structural features of the redesign of the brands, countries and cities of the world in the period from 2006 to 2016 years. On the basis of changes in the territorial brand identification describes the main approaches of representation of the territory by means of visual identity, as ...
Added: July 15, 2017
Matetskaya M. V., Gordin V. E., Dedova M., В кн.: Культура в фокусе научных исследований: по материалам конференции памяти Б.Ю. Сорочкина. Сборник статей.: М.: Государственный институт искусствознания, 2017. С. 136–165.
Тема культурных и креативных индустрий в экономическом развитии городов и регионов является одной из самых популярных в академиче- ском сообществе и сфере культурной политики уже несколько десяти- летий. Несмотря на значительное количество публикаций о роли куль- турных и креативных индустрий, методологических работ, имеющих прикладное значение и оценивающих вклад отраслей в развитие эко- номики, не так ...
Added: July 6, 2017
М.: Государственный институт искусствознания, 2017.
Cборник продолжает серию изданий, посвященных культурной политике и экономике культуры, издающихся Государственным институтом искусство- знания.
За время, прошедшее с момента проведения конференции «Культура в фоку- се научных исследований» (ноябрь 2014 года), в законодательном обеспечении культурной деятельности произошли заметные изменения. В рамках подготов- ки интегрального закона о культуре была предложена инновационная система экономического регулирования культурной деятельности, разработанная ...
Added: July 6, 2017