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Визуально-графические и конструктивные особенности редизайна территориальной бренд-идентификации 2006-2016 гг.
Декоративное искусство и предметно-пространственная среда. Вестник МГХПА. 2017. Т. 2. № 2. С. 157-174.
The article analyzes visual and graphic, constructive and structural features of the redesign of the brands, countries and cities of the world in the period from 2006 to 2016 years. On the basis of changes in the territorial brand identification describes the main approaches of representation of the territory by means of visual identity, as well as trends in graphic design as a global language of contemporary visual communication.
Priority areas:
humanitarian
Language:
Russian
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник МГХПА 2019 Т. 2 № 4 С. 263-272
The work is devoted to the study of the main compositional, constructive and plastic techniques used in modern typeface brand identification of territories. The article deals with typology of font identity and its structural analysis in the context of the problem of empirical measurability of a work of art. ...
Added: December 23, 2019
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник МГХПА 2016 № 4 С. 286-305
The article discusses the problem of typology of place brand identification on the level of visual-graphic language and visual-graphic style that reflects the structural ambiguity of the object of communication, which are simultaneously its subject. In graphic design this problem at the project level expressed in meaning- and shaping the place brand and the priority ...
Added: January 25, 2017
Rodkin P. E., Современные проблемы сервиса и туризма 2018 Т. 12 № 4 С. 25-34
The article is a critical analysis of the conceptual apparatus in the field of branding and marketing areas. The author discusses the various definitions of «brand» and «brand territory», their diversity and its causes. The aim of this work is clearing the theoretical and practical definition of the territorial brand through the redefinition and extension ...
Added: February 11, 2019
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник МГХПА 2020 Т. 2 № 4 С. 119-129
The article is devoted to the problem of the meaning and formation of urban brand identification through the rethinking of the language of templates (communicative patterns) of the urban space of K. Alexander in the framework of branding of territories. As an example of this approach, the branding of the city of Yuryevets is analyzed, ...
Added: January 27, 2021
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник МГХПА 2017 Т. 2 № 4 С. 149-159
The article is devoted to the problem of borrowing, reproduction of similar constructive and visual-graphical solutions, as well as plagiarism in the field of territorial branding, arising due to a number of factors and conditions of contemporary visual communication, as reflected in the work. This problem is relevant for the perception of visual identification of ...
Added: December 28, 2017
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник МГХПА 2017 № 3 С. 270-288
The article is devoted to the problem of reproduction, adaptation and processing of historical heraldry as a special type of communicative message in a modern brand identification. In article on the basis of specific examples highlights the main characteristics of the systems of communication and identification of areas in the context of the problem of the coexistence of two types ...
Added: October 10, 2017
Rodkin P. E., М. : Совпадение, 2016
Исследование посвящено сравнительному анализу, систематизации и классификации смысло– и формообразования бренд–идентификации городского, регионального и глобального брендинга стран мира. Введение понятия «бренд–идентификация» применительно к территориальному брендингу позволяет наиболее адекватно определить и выделить данную предметную область, а также устранить методологическую и терминологическую путаницу. Книга представляет практический интерес для заказчиков, разработчиков и бренд–менеджеров в области территориального брендинга и ...
Added: February 8, 2016
П.Е. Родькин, Декоративное искусство и предметно-пространственная среда. Вестник МГХПА 2022 № 3-2 С. 225-236
The study analyzes the readability of visual identity in the context of the problem of multimodality and communicativeness, as well as its specific design, plastic and visual-graphic features on the example of city brand logos. As part of an empirical study, a survey of developers of visual identity was conducted, whose position reflects the principles ...
Added: September 30, 2022
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник МГХПА 2018 Т. 2 № 3 С. 165-178
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the ...
Added: October 7, 2018
Rodkin P. E., Декоративное искусство и предметно-пространственная среда. Вестник МГХПА 2016 Т. 2 № 2 С. 79-94
The article deals with the problem of nonlinearity in the structure of media and aesthetic communication in contemporary visual identity and territorial brand identification. As an element of nonlinearity stand out abstract images, — the visual elements that do not have matching subject in the real environment. The problem of the artistic image is considered ...
Added: August 23, 2016
М. : Восточная литература, 2017
Труды конференции "Общество и государство в Китае" различной тематики, связанной с Китаем и соседними регионами. ...
Added: October 31, 2018
М. : Институт востоковедения РАН, 2019
Первая часть очередного тома материалов ежегодно проводимой с 1970 г. научной конференции «Общество и государство в Китае» содержит результаты новейших исследований истории и источниковедения, мифологии, религии и философии, литературы и искусства, языка и культуры, экономики и политики Китая от древности до современности, а также мемориальные публикации. ...
Added: October 11, 2020
M. : Классика-XXI, 2011
This is a collection of works prepared by the participants of the 2011 Summer School "Creative Industries and a Creative Economy: Developing Academic and Applied Interdisciplinary Research and Projects" - fellows of the Oxford Russia Fund and project experts. Texts gathered together here will be of interest and useful to anyone who would like to ...
Added: November 10, 2014
Каз. : СМУиС, 2013
Вторая Всероссийская молодежная научная Интернет-конференция «Грани науки» проводится Казанским (Приволжским) федеральным университетом, Советом молодых ученых и специалистов города Казани (http://kznscience.ru) и Комитетом по делам детей и молодежи Исполкома Казани. ...
Added: July 7, 2016
М. : Энциклопедия, Инфра-М, 2018
The New Russian Encyclopedia is a fundamental reference publication in 18 volumes that characterizes nature, population, economy, history, science, art, technology and other important aspects. Contains about 60,000 articles, about 30,000 biographies, about 15,000 color illustrations, maps, charts, diagrams, tables. Leaves since 2003. ...
Added: October 28, 2018
Shestakova E., География и туризм. Россия, Пермь. 2019 № 1 С. 132-137
In this article the process of introduction of interactive technologies is presented on the example of the museum of wooden architecture «Khohlovka» and the project that received second place in Russian tourist award «The route of the year 2019». In the article the process of formation of the project is investigated. Also you will learn ...
Added: December 25, 2019
Екатеринбург : Изд-во УрФУ, 2019
В сборнике представлена преемственность трех поколений исследователей - социологов, политологов, начиная с 60-х годов XX столетия и заканчивая сегодняшним днем.
Сборник предназначен для социологов, политологов, философов и всех, кто интересуется данными проблемами. ...
Added: March 25, 2019
М. : Энциклопедия, Инфра-М, 2017
The New Russian Encyclopedia is a fundamental reference publication in 18 volumes that characterizes nature, population, economy, history, science, art, technology and other important aspects. Contains about 60,000 articles, about 30,000 biographies, about 15,000 color illustrations, maps, charts, diagrams, tables. Leaves since 2003. ...
Added: October 31, 2018
Екатеринбург : Изд-во УрФУ, 2018
Added: March 26, 2018
М. : Энциклопедия, Инфра-М, 2017
The New Russian Encyclopedia is a fundamental reference publication in 18 volumes that characterizes nature, population, economy, history, science, art, technology and other important aspects. Contains about 60,000 articles, about 30,000 biographies, about 15,000 color illustrations, maps, charts, diagrams, tables. Leaves since 2003. ...
Added: October 29, 2018
., 2016
Added: October 17, 2016
Rodkin P. E., М. : Совпадение, 2015
Книга посвящена исследованию гуманитарных и коммуникационных технологий «цветных революций», произошедших в мире с 2004 по 2014 годы и отражает изменение характера современных «цветных революций», позволяющее по-новому осмыслить данный феномен в контексте глобальных социально-политических процессов.
ISBN 978-5-903060-47-4 ...
Added: February 24, 2015
СПб. : Алетейя, 2013
Настоящий сборник посвящен теоретическим и практическим аспектам функционирования культурного сектора. Теоретические исследования сфокусированы вокруг трех основных тем: теоретического анализа "болезни цен", механизмов финансового обеспечения сферы культуры и результатов эмпирических исследований спроса на культурные блага. В рамках анализа проблем институциональной модернизации освещаются вопросы законодательного регулирования культурной деятельности, особенности функционирования отдельных сегментов культурного сектора (кино, музеи, театры), ...
Added: November 25, 2013
Skiperskih A., Социум и власть 2017 № 2 (64) С. 100-106
In this article, the author talks about combined in the Russian cultural tradition practices of punishment and pardon. From the point of view of the author, and to punish and pardon power uses in the interests of political legitimacy. In this case, the act of power makes up for the deficit of legitimacy. The practice ...
Added: May 19, 2017