Социальный аспект внутреннего маркетинга организации

С. 416–419.

Makarova E. A.

In modern competitive conditions scope of the internal marketing concept isn't limited only to management of the organization because often traditional marketing policy isn't effective. In this case part-time marketers become the main participants of communication with the consumers, their attitude to the customers, company representation determine the future of the product on the market and govern the social trend of communication.

Keywords: управление персоналом, мотивация, motivation, human resource management, internal marketing, внутренний маркетинг, клиентоориентированность, customer focus, interfunctional integration, межфункциональная интеграция

In book

Социальные инновации в развитии трудовых отношений и занятости в XXI веке

Н. Новгород: Издательство НИСОЦ, 2014.