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Социальный аспект внутреннего маркетинга организации
С. 416-419.
Makarova E. A.
In modern competitive conditions scope of the internal marketing concept isn't limited only to management of the organization because often traditional marketing policy isn't effective. In this case part-time marketers become the main participants of communication with the consumers, their attitude to the customers, company representation determine the future of the product on the market and govern the social trend of communication.
In book
Н. Новгород : Издательство НИСОЦ, 2014
Makarova E. A., В кн. : Социальные инновации в развитии трудовых отношений и занятости в XXI веке. : Н. Новгород : Издательство НИСОЦ, 2014. С. 416-419.
In modern competitive conditions scope of the internal marketing concept isn't
limited only to management of the organization because often traditional marketing
policy isn't effective. In this case part-time marketers become the main participants of
communication with the consumers, their attitude to the customers, company representation
determine the future of the product on the market and govern the social
trend ...
Added: February 20, 2015
Kozhevnikov A., В кн. : Современные проблемы менеджмента: выявление, анализ, решение. Сборник работ первой студенческой научно-практической конференции факультета менеджмента. : Пермь : Пермский филиал НИУ ВШЭ, 2010. С. 25-29.
Added: April 21, 2014
Alexandrov D., Экономика в промышленности 2017 Т. 10 № 2 С. 133-138
The article considers the problems of search for effective ways to manage a working activity that would ensure an activation of a human factor. The practical, predictive and simulation methods of personnel assessment are briefly presented. The typical reasons for frustration of professionals in their activities and the ways to preserve their interest in work ...
Added: December 25, 2017
Antonova A., , in : Магия ИННО: интегративные тенденции в лингвистике и лингводидактике : сборник научных трудов. Т. 2.: М. : МГИМО-Университет, 2019. P. 277-283.
Added: January 20, 2021
Lobanova T., В кн. : Психология управления персоналом и экосистема наставничества в условиях изменения технологического уклада. : Изд-во ННГУ им. Н.И. Лобачевского, 2021. С. 223-232.
The paper presents the results of a study of the motivation and labor interests of employees of the largest online school in Russia and Eastern Europe, which focuses on an omnichannel ap-proach. Both qualitative and quantitative research methods were used. A comparative analysis of the motivation and labor interests of managers and employees of this ...
Added: February 14, 2022
Davlatova M., Мир психологии. Научно-методический журнал 2023 № 1 С. 86-100
The article presents some results of research aimed at studying transformations in the design component of teacher’s professional activity within the framework of flipped classroom and station rotation models of blended learning as well as correlating the identified transformations with students’ learning motivation. This paper focuses on the key changes in the educational process caused ...
Added: May 14, 2023
Gordeeva T. O., Леонтьев Д. А., Осин Е. Н., В кн. : Личностный потенциал: структура и диагностика. : М. : Смысл, 2011. С. 642-667.
Рассматриваются результаты серии исследований, посвященных проблеме мотивации и личностного потенциала как ключевых источников академических достижений и психологического благополучия школьников, победителей олимпиад и студентов. ...
Added: October 19, 2014
Malinina I., Современные научные исследования и инновации 2013 № 10 (30) С. 202-210
The paper presents the main results of experimental implementation of blended learning technologies in educational process of studying English by first-year students of National Research University Higher School of Economics. Blended learning – combining online and face-to-face teaching – allows to use high educational potential of the Internet technologies and realise modern concepts of teaching ...
Added: November 20, 2013
Prosvirkina E. Y., Просвиркин Н. Ю., Суббочева А. А., М. : Библио-глобус, 2017
The monograph is devoted to research of motivating innovation activities. This topic is especially relevant nowadays when there is a tendency towards activation of companies' innovation activities, increase in expenses on technological innovations and growth of innovative companies in Russia. Not all Russian innovative companies realize the necessity of improving employee management system, which requires ...
Added: February 24, 2017
Troitskaya A., Управление экономическими системами: электронный научный журнал 2015 № 11 С. 19-27
The paper is devoted to the influence of the organizational human capital of Russian enterprises on innovative activity of these enterprises and also to the problems and prospective of development of the organizationalhuman capital. Using the data of the own sociological survey, the author calculated econometric equations estimating degree and significance of the influence of ...
Added: March 6, 2016
Kotliarov I. D., Педагогическое образование в России 2011 № 1 С. 32-40
The present article contains an analysis of problems typical of scientific direction of Ph. D. studies. These problems include: financial and career motivation of scientific advisors (instead of scientific goals), insufficient understanding of functions that a scientific advisor must fulfill and lack of competence. Solutions of these problems are proposed. ...
Added: November 17, 2012
Dolzhenko R. A., Vetrova T., Маркетинг и маркетинговые исследования 2016 № 3 С. 198-207
The article describes the essence of internal marketing, the evolution of its concept and the main directions of its implementation in the company. Internal marketing represented as an ideology of institutional activities which companies should consider staff as internal customers in conjunction with external customers of the company as a basis for formation the system ...
Added: April 5, 2016
Gurkov I. B., Human Resource Management 2002 Vol. 1 No. 2 P. 56-74
Added: January 6, 2021
Khavenson Tatiana, Koroleva Diana, Lukina Anastasia, / Высшая школа экономики. Series EDU "Education". 2019. No. 52.
Education systems across the world are experiencing significant transformations. Grassroots innovators play an important role in these changes. To stimulate the development of grassroots innovations it is important to understand the mechanisms that underlie their creation. This paper investigates the motivation of individuals who initialize innovative projects in education. The approach to measuring motivation was ...
Added: July 25, 2019
Leontiev D., Mospan A., Митина О. В., Психологические исследования: электронный научный журнал 2019 Т. 12 № 63 С. 1-13
Sensitivity to feedback is an individual psychological variable that plays an important role in the process of self-regulation. It represents the ability of a person to respond to the success of his or her actions and adjust the activity in accordance with the assessment of this success. The purpose of this research was to define ...
Added: October 26, 2019
Gaponova O., Алехина О. Ф., Удалов Ф. Е., Н. Новгород : Нижегородский государственный университет им. Н.И. Лобачевского, 2013
Учебное пособие содержит материалы по основным разделам курса «Основы менеджмента». В работе освещаются методологические основы и особенности управленческой деятельности организаций, функционирующих в рыночных условиях, с учетом формирования и развития зарубежного и отечественного менеджмента. Учебное пособие содержит практические задания, выполнение которых позволит студентам применять и закреплять теоретические знания, превращая их в профессиональные компетенции.
Предназначено для студентов ННГУ, ...
Added: June 28, 2013
Устинова О. Е., Карпова С. В., Kazakov S. P., Экономика и управление в машиностроении 2019 Т. 66 № 6 С. 37-43
The article discusses the features and problematic issues that arise in brand management, taking into account the research conducted on differences in the emotional connections types among consumers. The article reveals the motivation factors of various consumers segments, primarily through the regular customers motivation analysis. The authors discuss the question of how to estimate the ...
Added: July 21, 2020
Kersha Y., Obukhov A., Интеграция образования 2023 Т. 27 № 2 С. 208-226
Introduction. Russian studentsʼ natural science literacy lags behind that of their counterparts in other countries, largely due to a lack of interest in the subject area and low self-confidence. Digital technologies offer new opportunities for basic and additional education that can help address these challenges and increase student engagement in the natural sciences. However, not ...
Added: June 16, 2023
Novatorov E. V., Global journal of multidiciplinary studies (India, ISSN:-2348-0459, Impact Factor 1,927 2014 Vol. 3 No. 11 P. 31-60
The author deconstructs the prevailing controversial conceptualization of nonprofit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. Negative cases analysis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a revised conceptualization ...
Added: November 2, 2014
Gurkov I. B., Morgounov E. B., Alexander Settles et al., , in : The Development Of Human Resource Management Across Nations: Unity and Diversity. : Cheltenham : Edward Elgar Publishing, 2014. Ch. 14. P. 363-386.
The chapter describes the history of human resource management in Russia over the past 120 years. ...
Added: April 13, 2014
Bogolepova S. V., Professional Discourse & Communication 2021 Vol. 3 No. 1 P. 49-61
The emergency transition of university education online posits a number of questions which are still to be answered. This paper aims to investigate whether language students’ needs were met when instruction was delivered completely online. To understand this, parallel questionnaires based on the current research on the needs, engagement and motivation in online and distance ...
Added: June 10, 2021
Лапин П. М., Balezina E., Вестник Пермского университета. Философия. Психология. Социология 2021 № 4 С. 662-672
The requirements for university graduates include the possession of research skills, which implies the inclusion of this type of activity in the curriculum. Research work of students is included in both compulsory types of work and those performed at will of the student himself (over and above the curriculum), the latter being associated with a ...
Added: April 30, 2022
Novatorov E. V., Journal of Park and Recreation Administration 1998 Vol. 16 No. 3 P. 58-86
Executive Summary: The paper develops and demonstrates the use of a comprehensive audit for evaluating the effectiveness of external marketing, internal marketing, and service quality in the context of a recreation center. The inclusion of internal marketing and service quality in the audit represents an extension of existing audit frameworks in the recreation field that ...
Added: January 20, 2017
Lobanova T., В кн. : Психология управления персоналом и социальное предпринимательство в условиях изменения технологического уклада. Всероссийская научно-практическая конференция (14-15 ноября 2019 г., Нижний Новгород): сборник статей. : Н. Новгород : Изд-во ННГУ им. Н.И. Лобачевского, 2019. Гл. 1. С. 125-131.
The new technological structure of modern enterprises is changing the attitude of workers to work and their motivation. Studies show that one of the first places in the structure of labor motivation is interest in work, its content. The article discusses the structure of the labor interests of a modern employee in the context of ...
Added: November 29, 2019