Устойчивое развитие сельских территорий через призму формирования территориального бренда

Естественно-гуманитарные исследования. 2025. № 6. С. 399–403.

Кенина Д. С.

The article is devoted to the current issue of rural areas development, the main purpose of the study is to study the issue of rural areas development through the prism of the formation of a geobrand, which affects the perception of the territory not only by tourists, but also by local residents. It also contributes to attracting investors, which in turn has a significant impact on the level and quality of life in rural areas.

The opinions of Russian and foreign authors on the importance of forming a territorial brand are analyzed. The Anholt Nation Brands Index rating is studied, which is based on six aspects of national identity in countries.

The article also examines some practices of rural branding in Russia and abroad. The "Most Beautiful Villages" project is analyzed. A model for creating, implementing, and maintaining a territorial brand is developed.

Keywords: сельские территории, rural areas, geographical brand, a rural area brand, бренд сельских территорий, географический бренд

Publication based on the results of: Качество жизни на сельских территориях: эволюция, оценка, перспективы (2027)