Риторические стратегии и языковые особенности репрезентации «справедливости» в российских социальных сетях

Вестник Российского университета дружбы народов. Серия: Теория языка. Семиотика. Семантика. 2026. Т. 1.

Grigoreva M., Smirnov A., Соколова Е. Н.

In the digital age, social media has become a central space for expressing moral values, with “justice” being one of the most frequently invoked concepts. However, the semantic nuances and rhetorical articulations of this category remain underexplored.

This study aims to examine how the notion of justice is articulated by Russian-speaking social media users through rhetorical strategies and linguistic devices.

The empirical basis consists of over 70,000 user-generated messages collected from Russian social media platforms between September 2023 and September 2024. Data was filtered using a core of 38 stable linguistic markers and processed with Latent Dirichlet Allocation (LDA), k-means clustering, and qualitative discourse analysis. The analytical framework incorporates theories of pragmatics, evaluative language, and critical stylistics.

Key strategies identified include normative appeals to law and morality, emotionally charged statements, hyperbole, sarcasm, irony, and cultural references. The discourse is predominantly marked by a negative tone reflecting distrust and frustration, while the ideal of justice remains an important moral reference. The articulation of justice in digital environments reveals both the enduring importance of this value and the growing skepticism toward its institutional realization. Understanding these rhetorical strategies provides insight into public sentiment and offers potential tools for more effective communication between institutions and society.

Keywords: социальные сети, values, справедливость, ценности, дискурс, justice, ирония, discourse, irony, rhetorical strategies, риторические стратегии, цифровая коммуникация, digital communications, social nets

Publication based on the results of: Modern Technologies of Socio-Political Communication (2025)